Should You Buy Bitcoin in 2025?

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At HelloSafe, our expert has been monitoring the evolution of Bitcoin cryptocurrency for over three years. Each month, hundreds of thousands of users in the US rely on us to analyze market trends and identify the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical charter, HelloSafe has never purchased Bitcoin or received compensation from any entities associated with its ecosystem.

Bitcoin in brief

How much does 1 Bitcoin cost?

The price of Bitcoin is rising this week. Currently trading at $103,652.34, Bitcoin shows a 24-hour gain of +$979.56 (+0.95%) and a strong weekly surge of +9.54%. Its market capitalization stands at $2.044 trillion, with an average three-month daily trading volume of $57.64 billion, maintaining the #1 rank among cryptocurrencies. There are 19.86 million BTC in circulation, representing about 54% market dominance. Given this ongoing momentum and notable price volatility, Bitcoin continues to draw significant interest as both a strategic investment and a barometer of the broader crypto market.

Our full review of the Bitcoin cryptocurrency

Have we reached an inflection point in Bitcoin’s trajectory, or are we merely witnessing another cyclical surge? An in-depth investigation leveraging the latest three-year price action, on-chain activity, technical and macro signals, as well as our proprietary multi-layer market analytics, reveals shifting dynamics in the digital asset landscape. Why, then, might Bitcoin emerge again in 2025 as a strategic entry point within the digital asset ecosystem?

Performance Review and Market Context

Recent Price Movements

Bitcoin currently trades at $103,652, reflecting a robust +68.7% rally over the past 12 months and a solid +14.5% appreciation in just six months. This dynamic surge is reinforced by a 9.54% weekly run-up and an intraday performance that signals persistent strength. Notably, capital inflows have accelerated, as seen in a 4.84% rise in daily trading volumes (averaging $57.64B over 90 days), confirming broadening market participation.

Positive Event Flow

• MicroStrategy’s strategic accumulation (13,390 BTC addition, totaling 568,840 BTC holdings).
• A record $106B net inflow into Bitcoin ETFs, amplifying exposure for both retail and institutional clients.
• JPMorgan’s $1.7B stake in Bitcoin ETF products, a resounding vote of confidence from traditional finance.

Such events have elevated Bitcoin’s market cap to an all-time high $2.044 trillion and installed BTC securely as the bellwether of crypto risk appetite.

Macro/Crypto Sector Tailwinds

• Inflationary and monetary uncertainty, boosting Bitcoin’s hedge narrative.
• Regulatory advancements, such as clear taxation guidelines and ETF launches in major markets (US, Europe, parts of Asia).
• Technology-led capital migration from traditional assets, especially by younger demographics and forward-looking hedge funds.

Technical Analysis

Core Crypto Indicators

• RSI (14d) at 71: Implies a short-term overbought scenario, yet in bull phases, RSI “overstretch” commonly signals sustained momentum rather than immediate reversal.
• MACD highly positive (4,072): Reinforces current bullish structure.
• Golden Cross (50d MA > 200d MA): A textbook bullish signal triggering algorithmic and discretionary buy pressure.

Key Price Levels

• Major Support: $94,500, with a secondary floor around $88,157—zones where high-volume buyers have previously emerged.
• Major Resistance: $104,607 (near-term), $109,114 (all-time high).
• Price compression within this $95k–$109k range suggests imminent directionality should supply/demand imbalances escalate.

Short to Medium-Term Structure

• Bullish momentum prevails with each technical pullback absorbed above 50- and 100-day moving average marks (currently $89,624 and $89,948).
• The alignment of MA trajectories points to constructive price floors, compatible with further upside breaks, especially on any “dip” driven by temporary overbought technicals.

Fundamental Analysis

Adoption, Partnerships, Ecosystem Momentum

• Bitcoin’s institutional adoption has entered a new paradigm: ETFs, corporate reserves (MicroStrategy, Tesla), and state-level endorsements reflect its transition from speculative asset to strategic macro-hold.
• Layer 2 advancements and increased transaction utility (e.g., via Lightning Network or emerging sidechains) are reducing friction for retail and commercial integration.
• Network resilience and decentralized validation (hashrate ATH) reaffirm security and censorship resistance.

Relative Valuation

• BTC’s market cap of $2.044T dominates digital assets, underscoring liquidity and global trust.
• No TVL metric applies directly, but the indirect “total value confidence” embedded in ETFs and high-frequency trading deepens the moat.
• Offer scarcity (fixed 21M, with ~19.86M mined) structurally limits dilution risk.

Community and Technological Edge

• First-mover status and continuous open-source innovation keep the protocol highly relevant.
• Unparalleled developer and user activity sustain vibrant ecosystem expansion.

Volume & Liquidity

• Liquidity is extraordinary; $57.64B average daily volume makes BTC the most liquid crypto instrument globally.
• Volume-to-market-cap ratio at 2.76% signals not just HODLing, but active portfolio allocators.
• Dominance remains unchallenged: BlackRock, MicroStrategy alone command six-figure BTC tranches, evidencing blue-chip status.

Key Catalysts and Positive Outlook

• Protocol upgrades around scalability and privacy (e.g., Taproot adoption effects) are poised to deepen mainstream application, particularly for DeFi and NFT gateways.
• Regulatory clarity and the approval of further ETF products herald broader adoption by wealth managers.
• Macro shifts—such as USD devaluation risk or further quantitative easing—could enhance Bitcoin’s appeal as a digital macro-hedge.
• Game-changing adoption signals—such as reserve endorsement by additional sovereigns—remain plausible and would be structural upside levers.

Investment Strategies: Time Horizons

Short-Term (1–6 months)

• Corrections to key support ($94,500) provide compelling entry points for tactical buyers.
• Momentum traders may align with any move above $109,114, targeting breakout potential.

Medium-Term (6–24 months)

• Dips into/above 50- and 100-day MAs present asymmetrical reward/risk entries pre-ETF expansion or ahead of anticipated protocol upgrades.
• Sustained ETF inflows, especially from institutional allocators, act as a persistent performance floor.

Long-Term (2–5 years)

• Strategic accumulation on broader pullbacks leverages Bitcoin’s supply constraints and “digital gold” thesis.
• Potential S-curve adoption by both public and private wealth channels justifies a strong conviction allocation within diversified portfolios.

• Optimal Positioning: Enter on technical retracements, scale further on regulatory announcements, or prior to major network events. Allocation scaling is warranted when price consolidates above major resistance ($109,114), signaling regime change.

Bitcoin Price Forecast (2025–2029)

Is Now the Time to Buy Bitcoin?

Key strengths summarized:

• Bitcoin maintains unmatched liquidity, global adoption, and network security.
• Record institutional inflows—via ETFs, direct treasury holdings, and bank participation—validate its new role as a portfolio core asset.
• Technically, Bitcoin operates in a structurally bullish regime, with powerful supports and upside targets established by both price action and macro circuits.
• Innovation is relentless, ensuring long-term relevance amid rising DeFi/Layer-2/NFT synergies.
• Scarce supply and increasing integration as “digital gold” build solid foundations for future appreciation.

Optimistic Outlook and Renewed Conviction: Given multi-year growth prospects, the unprecedented institutional endorsement, and a confluence of technical and fundamental tailwinds, Bitcoin now seems to represent an excellent opportunity for forward-thinking investors. The current context—marked by exceptionally high liquidity, strong adoption metrics, and strategic protocol enhancements—justifies renewed attention from all investor profiles, with robust arguments for considering an active position ahead of the next wave of adoption.

Bitcoin remains a high-volatility asset capable of delivering exceptional dynamic returns, demanding disciplined risk management. The recent momentum surge highlights Bitcoin’s unmatched ability to generate rapid, high-magnitude price movements, while the evolving macro backdrop invites selectivity and strategic allocation.

Key technical levels to watch: $94,500 as primary support and $109,114 as major resistance. The next significant network upgrade, slated for Q2 2025, appears poised to act as a pivotal catalyst. For investors seeking meaningful digital asset exposure, present conditions may justify a thorough re-examination of the Bitcoin thesis.

How to buy Bitcoin?

It’s now easier and more secure than ever to buy Bitcoin online via a regulated platform in the US. Investors generally have two main options: buying Bitcoin directly (spot purchase) to actually own and hold the coin, or trading Bitcoin’s price movements through CFDs (contracts for difference), which lets you speculate without owning the actual asset. Each approach has its pros and cons, depending on your objectives and risk profile. Below, you’ll find a detailed comparison of both methods—as well as a platform comparison further down this page to help you choose the most suitable service.

Spot Purchase

Spot purchasing Bitcoin means you buy and own real Bitcoin, which you can store long-term in a wallet of your choice. When you buy at the spot price on a regulated US exchange, you typically pay a fixed commission or a small percentage per transaction, deducted in USD. For instance, if the current Bitcoin price is $103,652 and you invest $1,000, you can buy about 0.0096 BTC (after approximately $5 in transaction fees).

Example — Profit Scenario

If Bitcoin’s price climbs by 10%, your Bitcoin holdings (initially worth $1,000) would now be valued at $1,100. That’s a gross gain of $100, or +10% on your investment.

Trading via CFD

CFD (Contract for Difference) trading allows you to speculate on Bitcoin’s price—upward or downward—without actually holding the asset. With CFDs, you pay a spread (the difference between buy and sell prices) and, if you hold the position overnight, a daily financing fee. CFDs let you use leverage to amplify your exposure. For example, with a deposit of $1,000 and 5× leverage, you can control a $5,000 position on Bitcoin.

Example — Profit Scenario

If Bitcoin rises by 8%, with 5× leverage your position increases by 8% × 5 = 40%. That’s a gross gain of $400 on your $1,000 deposit (excluding fees).

Final Advice

Before investing, it’s essential to compare the fees, security, and trading conditions offered by different platforms. The best choice depends on your goals, risk tolerance, and experience level—whether you want to directly own Bitcoin for the long-term, or prefer the flexibility and leverage of CFD trading. For an in-depth comparison of leading US platforms, see the comparison table further down this page.

Our 7 tips for buying Bitcoin

The latest Bitcoin news

Bitcoin surged over 9% in the past week, reaching a new multi-month high above $103,000. This upward movement is reinforced by robust technical signals, including a recently observed golden cross where the 50-day moving average crossed above the 200-day, indicating potential for sustained bullish momentum. The Relative Strength Index (RSI) is currently in the overbought zone, highlighting short-term exuberance among traders, while a positive MACD further validates the ongoing bullish trend. These technical indicators suggest continued investor optimism, and the strong price action confirms high demand, despite the possibility of a short-term correction due to overextension.

Institutional adoption in the United States continues to accelerate, driven notably by surging Bitcoin ETF inflows. US-listed Bitcoin ETFs collectively reached $106 billion in assets under management, underscoring the asset’s growing popularity among American financial professionals and retail investors alike. Major institutions such as JPMorgan recently disclosed a $1.7 billion position in Bitcoin ETFs, signaling heightened confidence from the traditional financial sector. The ongoing integration of Bitcoin into regulated investment vehicles is a significant milestone for the US cryptocurrency ecosystem, fostering legitimacy and broader market participation.

Corporate treasuries in the US, with MicroStrategy at the forefront, have markedly expanded their Bitcoin holdings this week. MicroStrategy executed a fresh acquisition of 13,390 BTC, investing approximately $1.34 billion and raising its total reserves to 568,840 BTC. Such aggressive accumulation by a public US company broadcasts a strong conviction in Bitcoin’s strategic appeal as a treasury reserve asset. This trend is reinforced by the firm’s visible influence on institutional sentiment and demonstrates the growing interest of US corporations in Bitcoin as a store of value.

Structural network strength remains robust as Bitcoin continues to be recognized as a leading institutional reserve asset in the US. A record-breaking hashrate indicates heightened network security, and the capped supply—now nearing 20 million BTC in circulation—likely supports Bitcoin’s scarcity-driven value proposition. US-based investment giants such as BlackRock have amassed more than 3% of the global Bitcoin supply via ETF vehicles, further cementing Bitcoin’s status as a mainstream portfolio allocation for American institutions. This dynamic is contributing to an optimistic market outlook and a strong foundation for future US-based adoption.

US market analysts maintain an optimistic consensus for 2025, forecasting 20–40% annual growth in Bitcoin’s dollar value. Supported by increasing institutional adoption, continued regulatory integration, and steady volume growth on US trading venues, expectations for Bitcoin’s medium-term performance are markedly positive. The widespread availability of compliant investment products within the US helps demystify crypto exposure for both retail and professional investors, paving the way for strategic, large-scale participation in an asset class that is now broadly considered part of the American financial mainstream.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.