Should I buy Amazon stock in 2025?

P. Laurore
P. Laurore updated on May 9, 2025
Amazon
4.5
hellosafe-logoScore

Is Amazon stock a buy right now?

As of early May 2025, Amazon.com, Inc. (AMZN) is trading near $190.20 on the NASDAQ, with an average daily trading volume around 50.6 million shares—testament to its enduring significance in both the U.S. and global markets. Recent weeks have seen some volatility, with Amazon shares currently down from their early-year highs, yet momentum has begun to build after the release of impressive Q1 2025 results: revenue topped $155.7 billion (+9% YoY) and net income soared by 64%. Amazon also outpaced analyst expectations, highlighting the underlying resilience of its operations even as sector-wide sentiment has grown cautious. The company continues to push boundaries in AI and cloud computing, underpinned by the rapid expansion of its AWS segment and breakthrough innovations like the Ocelot quantum chip and next-gen Alexa+. While market technicals suggest short-term pressure, constructive sentiment is emerging thanks to Amazon’s strategic investments and strong fundamentals. Looking forward, a consensus of more than 32 leading national and international banks has set the stock’s target price at $247, reflecting broad confidence in Amazon’s ability to capitalize on growth opportunities in cloud, AI, advertising, and international e-commerce within the dynamic consumer technology sector.

  • Market leader in both global e-commerce and cloud computing through AWS.
  • Consistent double-digit revenue and operating income growth across all major segments.
  • Strong free cash flow generation, supporting continued investment and innovation.
  • Rapid advancement in AI, quantum, and emerging technologies bolsters future competitiveness.
  • Extensive international expansion and diversification drive sustainable long-term growth.
  • Short-term technical indicators suggest ongoing volatility and potential near-term weakness.
  • Increased regulatory and competitive pressures require close monitoring but remain manageable.
Table of Contents
  • What is Amazon?
  • How much is Amazon stock?
  • Our full analysis on Amazon </b>stock
  • How to buy Amazon stock in United States?
  • Our 7 tips for buying Amazon stock
  • The latest news about Amazon
  • FAQ
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Why trust HelloSafe?

At HelloSafe, our expert has been monitoring Amazon’s performance for more than three years. Each month, hundreds of thousands of users across the United States rely on us to break down market trends and highlight the most promising investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In keeping with our ethical charter, we have never been, and never will be, compensated by Amazon.

What is Amazon?

IndicatorValueAnalysis
🏳️ NationalityUnited StatesA major U.S. corporation, benefiting from a strong domestic market and global reach.
💼 MarketNASDAQListed on NASDAQ, giving access to high liquidity and international investors.
🏛️ ISIN codeUS0231351067Unique identifier that simplifies international trading and cross-border ownership.
👤 CEOAndy JassyJassy continues Bezos’s legacy, focusing on cloud, AI, and operational efficiency.
🏢 Market cap$2.02 trillionOne of the world’s largest valuations, emphasizing market trust and scale.
📈 Revenue$155.7 billion (Q1 2025)Revenue grew 9% YoY, driven by e-commerce and strong AWS performance.
💹 EBITDA~$28.8 billion (TTM est.)Solid EBITDA reflects strong cash generation, leadership in cloud, and healthy margins.
📊 P/E Ratio (Price/Earnings)34.39Above market average, indicating high growth expectations and premium investor sentiment.
Key financial and strategic indicators for the selected company
🏳️ Nationality
Value
United States
Analysis
A major U.S. corporation, benefiting from a strong domestic market and global reach.
💼 Market
Value
NASDAQ
Analysis
Listed on NASDAQ, giving access to high liquidity and international investors.
🏛️ ISIN code
Value
US0231351067
Analysis
Unique identifier that simplifies international trading and cross-border ownership.
👤 CEO
Value
Andy Jassy
Analysis
Jassy continues Bezos’s legacy, focusing on cloud, AI, and operational efficiency.
🏢 Market cap
Value
$2.02 trillion
Analysis
One of the world’s largest valuations, emphasizing market trust and scale.
📈 Revenue
Value
$155.7 billion (Q1 2025)
Analysis
Revenue grew 9% YoY, driven by e-commerce and strong AWS performance.
💹 EBITDA
Value
~$28.8 billion (TTM est.)
Analysis
Solid EBITDA reflects strong cash generation, leadership in cloud, and healthy margins.
📊 P/E Ratio (Price/Earnings)
Value
34.39
Analysis
Above market average, indicating high growth expectations and premium investor sentiment.
Key financial and strategic indicators for the selected company

How much is Amazon stock?

The price of Amazon stock is rising this week. As of today, AMZN shares are trading at $190.20, up $5.78 (+3.13%) over the last 24 hours, though the weekly change reflects a slight negative trend amid recent market fluctuations. Amazon's market capitalization stands at $2.02 trillion, with an average daily trading volume of 50.6 million shares over the last three months. The stock currently trades at a P/E ratio of 34.39, offers no dividend yield, and has a beta of 1.43—indicating higher volatility than the overall market. Investors should note that while Amazon's stock displays short-term volatility, its strong financials and ongoing innovation present considerable long-term potential.

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Our full analysis on Amazon stock

Following a thorough review of Amazon.com, Inc.'s latest quarterly results and its stock performance over the past three years, our analysis leverages a blend of up-to-date financial metrics, advanced technical indicators, sector dynamics, and comprehensive benchmarking against peers, all synthesized through our proprietary analytical framework. Amazon’s operational resilience and its expanding technology-driven ecosystem are increasingly evident, even as the stock navigates recent volatility. So, why might Amazon stock once again become a strategic entry point into the technology and consumer discretionary sectors in 2025?

Recent Performance and Market Context

Amazon's stock (NASDAQ: AMZN) is currently trading at $190.20, down notably from its February 2025 peak of $242.52, reflecting a 6-month decline of -21.16%. This corrective move, while stark, comes after an extended period of outperformance and may signal the completion of an overbought cycle. Over the trailing twelve months, Amazon has posted a modest total return of +2.14%, compared to the S&P 500’s +9.29%. Notably, the most recent trading sessions have seen a reversal of short-term pessimism, with a 24-hour gain of +$5.78 (+3.13%), indicating renewed buying interest around key support levels.

This period of underperformance contrasts with continued positive operational execution. Amazon’s Q1 2025 results not only exceeded Wall Street’s revenue and earnings expectations, but also showcased robust double-digit profit growth—affirming the strength of its core businesses. The broader sector context is equally encouraging: e-commerce demand continues to rebound, cloud spending remains robust, and the technology sector as a whole has benefitted from renewed investor focus on generative AI and digital infrastructure, especially in the wake of easing inflation and dovish monetary policy signals in the United States.

Recent macroeconomic tailwinds—such as stabilizing interest rates, resilient consumer spending, and expanding enterprise IT budgets—create an environment in which well-capitalized technology leaders like Amazon can increasingly assert their strategic dominance, even as cyclical volatility offers tactical opportunities for fundamental investors.

Technical Analysis

From a technical perspective, Amazon’s current chart structure reflects a period of consolidation that has corrected prior exuberance, potentially laying the foundation for a new base. The relative strength index (RSI-14) sits at 48.49, a neutral reading that suggests neither overbought nor oversold conditions—this level frequently precedes meaningful directional moves. The MACD, at -2.69, is in bearish territory but has begun to flatten, a common precursor to a potential bottoming process, especially in high-liquidity large caps.

  • The price is above its short-term 20-day EMA ($184.17), indicating emerging bullish momentum.
  • However, it remains below the 50-, 100-, and 200-day EMAs ($193.18, $199.90, and $195.36, respectively), underlining the need for further confirmation.

Key support levels are observed at $184.71, $182.03, and $180.37, all of which have demonstrated resilience in recent sessions. Short-term resistance rests at $189.04, $190.70, and $193.38. If the stock can sustain repeated tests of support and decisively clear the $193 level, this would likely validate a reversal and attract momentum-oriented buyers, particularly as volumes increase.

While the medium-term technical sentiment remains cautious, the stabilization around critical supports and resurgence of daily volume suggest that Amazon may be on the cusp of a shift from consolidation to recovery—positioning it as a compelling candidate for investors seeking to benefit from mean reversion and longer-term secular growth drivers.

Fundamental Analysis

Amazon’s fundamentals remain formidable, arguably stronger than the current share price suggests. In Q1 2025, the company reported:

  • Total revenue: $155.7 billion, up 9% year-over-year
  • Operating income: $18.4 billion, up 20% YoY
  • Net income: $17.1 billion, soaring +64% YoY
  • EPS: $1.59, up +62%, and ahead of expectations

Revenue and profit beats have become the norm—Amazon surpassed consensus for both Q1 sales ($155.7 billion vs. $155 billion expected) and EPS ($1.59 vs. $1.37 expected). Importantly, Amazon’s business mix remains highly diversified, with a powerful flywheel effect:

  • AWS: $29.3 billion in revenue (+17% YoY), delivering half of group operating profit and posting an impressive +23% YoY profitability growth. AWS’s market dominance (one-third global share) and leadership in generative AI tools and infrastructure underpin an attractive recurring revenue stream.
  • North America: $92.9 billion in sales (+8% YoY), with consistent margin expansion and resilient consumer demand.
  • International: Growth of +5% YoY, even amid foreign exchange headwinds and mixed macro backdrops.

Cash flow generation remains strong—operating cash flow hit $113.9 billion (TTM), giving Amazon outsized capacity to invest aggressively in future growth verticals. While capital expenditures remain substantial ($93.1 billion TTM), these are funneled into high-return initiatives: cloud, AI, logistics, and digital advertising.

In terms of valuation, Amazon trades at a P/E of 34.39, with a forward P/E of 28.74. Given the accelerated growth in earnings and Amazon’s move toward structurally higher margins, these multiples appear justified, if not outright attractive, relative to historic averages and high-growth technology peers. The PEG ratio remains reasonable, suggesting that recent price weakness has restored a favorable risk/reward balance.

Amazon’s intrinsic strengths—brand dominance, technological innovation, vast market reach, and a defensible position in multiple trillion-dollar industries—form the bedrock of its long-term investment case. The continued evolution of its ecosystem, underpinned by proprietary innovation in AI and logistics, reinforces this moat.

Volume and Liquidity

Amazon’s high average daily volume—50.6 million shares—provides exceptional liquidity, ensuring tight bid/ask spreads and negligible execution risk for institutional and retail investors alike. Such volume is typically associated with confidence among market participants, minimizing the risk of sharp, illiquid drawdowns.

The float, at 9.49 billion shares against a total of 10.61 billion outstanding, is robust and widely distributed. This breadth is advantageous: it supports dynamic valuation during periods of high investor interest and enables the company to access capital markets on favorable terms should it choose to do so in the future.

Institutional ownership is noteworthy, with roughly 60% of shares held by major asset managers and pension funds. This instills an added layer of stability while reflecting ongoing conviction in Amazon’s business model and outlook.

Catalysts and Positive Outlook

Several imminent and structural catalysts are poised to reinvigorate Amazon’s growth narrative:

  • AI-Powered Advancement: The launch of Alexa+ and deployment of Ocelot, its proprietary quantum computing chip, mark Amazon’s deepening foray into artificial intelligence and quantum technology. These innovations are not only expected to deliver new consumer and enterprise use cases but may also materially enhance AWS’s competitive edge—potentially unlocking premium margins.
  • AWS and Cloud Growth: AWS’s accelerating revenue trajectory and profit contribution remain critical. As more organizations undertake digital transformation, AWS’s offerings in AI, machine learning, and quantum computing position it as an enabler of the next wave of enterprise computing.
  • Global and Vertical Expansion: The continued rollout of new country platforms (e.g., Amazon.ie in Ireland), expansion into premium/luxury brand partnerships (such as introducing Saks on Amazon), and sustained investments in rural and international logistics lay the groundwork for outsized long-term topline growth.
  • Project Kuiper: The full-scale deployment of Amazon's satellite internet network has the potential to open new sources of high-margin revenue—akin to AWS—by tapping into underserved global markets.
  • Healthcare and Advertising: Amazon’s foray into healthcare (Amazon Pharmacy, RxPass) and the rapid growth of its advertising business are both emerging as meaningful profit engines, helping further diversify the company’s income streams.
  • Favorable Macro Backdrop: Resilient consumer trends, dovish central bank policy, and secular demand for cloud computing and automation serve as tailwinds.

These catalysts, combined with Amazon’s proven execution and innovation track record, offer multiple avenues for sustained earnings expansion and value creation, even as the overall market contends with periods of volatility and rotation.

Investment Strategies

Given the convergence of technical and fundamental factors, Amazon presents several attractive entry strategies across time horizons:

  • Short-Term Positioning: For traders, Amazon is presently near the lower end of its recent trading band ($180–$193). Accumulating shares on further dips toward strong support (around $182) offers an appealing risk/reward, especially if upcoming catalysts (such as AWS announcements or Project Kuiper milestones) shift sentiment positively. A decisive break above $193.38 could trigger a momentum-driven rally back toward the $200–$210 range.
  • Medium-Term Approach: For swing or mid-term investors, Amazon is likely to regain lost ground as technical basing is confirmed and revenue contributions from new initiatives (AI, advertising, satellite internet) begin to inflect. With Q2 2025 guidance projecting high single-digit to double-digit revenue and earnings growth, medium-term accumulation strategies—particularly scaling in ahead of earnings—may prove rewarding.
  • Long-Term Outlook: For those with a longer investment horizon, Amazon’s extensive reinvestment into high-potential verticals, persistent market share gains, and structurally higher profit margins present compelling upside. Historically, periods of technical weakness in Amazon have provided optimal windows for initiating or adding to long-term positions, especially as fundamental improvements become increasingly visible and the innovation engine compounds value.

In all cases, investors may wish to monitor technical inflection points, growth in AWS and advertising, developments around Project Kuiper, and management’s ongoing success in cost management and international expansion as key investment signposts.

Is It the Right Time to Buy Amazon?

Synthesizing recent developments, Amazon’s investment case is underpinned by a powerful combination of resilient earnings growth, expanding profit margins, a robust innovation pipeline, and multiple next-generation growth catalysts—AI, cloud, quantum computing, satellite internet, and healthcare foremost among them. While short-term technicals have signaled caution in recent months, the stabilization around major support and the restoration of more attractive valuation multiples suggest that a new bullish phase may be emerging.

Amazon’s operational leadership and diversified model, proven once again by its ability to outpace both expectations and peers in tough environments, stand in stark contrast to the stock’s recent underperformance. As tactical and strategic catalysts converge—both sectoral and company-specific—the stock seems to represent an excellent opportunity for investors seeking exposure to best-in-class technology, structural growth, and a management team committed to long-term value creation.

In summary, Amazon’s current valuation and robust business outlook justify renewed interest. The technical setup offers a favorable entry point for resolute investors, and the impressive pipeline of innovation signals that Amazon could lead the next leg of growth in the technology sector. For those attentive to both the short- and long-term picture, AMZN may be entering a new bullish phase—one worth serious consideration as a core portfolio holding.

With Amazon’s blend of financial strength, strategic vision, and innovation firepower, the stock remains at the forefront of opportunity for those aiming to capitalize on the next era of technology-driven value creation.

How to buy Amazon stock in United States?

Buying Amazon (AMZN) stock online is a straightforward and secure process when you use a regulated broker in the United States. Investors can choose between two primary methods: purchasing Amazon shares outright ("spot buying") or trading using Contracts for Difference (CFDs). Both options are accessible through user-friendly platforms with robust protections for your funds. Spot buying gives you direct ownership, while CFDs enable leveraged trading, allowing you to profit from both rising and falling prices. To help you decide, we’ve outlined key differences below and provide a broker comparison further down the page.

Spot buying

With spot buying, you purchase actual Amazon shares on the NASDAQ exchange. This means you become a co-owner of the company and benefit from any increase in the share price (and, if introduced, dividends). When buying through a US broker, fees typically include a fixed commission per order, which usually ranges from $0 to $10 per trade, depending on the broker.

icon

Example

If Amazon’s share price is $190.20 and you invest $1,000, you can purchase about 5 shares ($1,000 ÷ $190.20 = 5.26; you’d likely buy 5 shares, accounting for a $5 brokerage fee).

Gain Scenario:
If the share price rises by 10%, your shares are now worth $1,100.
Result: +$100 gross gain, or +10% on your original investment.

Trading via CFD

A CFD (Contract for Difference) allows you to speculate on Amazon’s share price without owning the underlying stock. CFD trading is a popular way to gain exposure with leverage, meaning you can control a larger position with a smaller upfront investment. Fees typically include the bid-ask spread (the difference between buy and sell price) and overnight financing charges if you hold the position overnight.

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Example

With a $1,000 deposit and 5x leverage, you open a CFD position on Amazon shares, giving you exposure to $5,000 worth of stock.

Gain Scenario:
If Amazon’s share price rises by 8%, your position gains 8% × 5 = 40%.
Result: +$400 gain on your $1,000 stake (excluding any fees).

Final advice

Before investing, it’s essential to compare brokers’ fees, trading platforms, and conditions to find the service that best fits your needs. Some prioritize low commissions, others excel in educational tools or customer support. Remember: spot buying is suitable for long-term investors seeking ownership, while CFDs can suit active traders looking for flexibility and leverage. Your choice should align with your investment goals, risk appetite, and trading style. For detailed comparisons of leading brokers, refer to the broker comparison further down the page.

Application
Rates & Fees
Learn More
#1
30+ million users
#1Recommended by Forbes
Rates & Fees
4.9
51% of CFD accounts lose money. You will never lose more than your investment.
5 Things to Know About eToro

Is eToro reliable?

Yes, eToro is a reliable platform, regulated by leading authorities, including the AMF in France, as well as the FCA (UK), ASIC (Australia) and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognized for its security and transparency. Based on our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.

Why choose eToro?

With eToro, you don’t need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while investing.
You have access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community for exchanging ideas: eToro makes investing simple, interactive and educational. It's a bit like the Spotify of investing.

What are the fees at eToro?

eToro is transparent about its fees: no commission on the purchase of stocks or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposits are free, and withdrawals are set at $5. In the event that you remain inactive for 12 months or more, a $10 monthly fee applies.
Finally, the fees charged are also clearly stated on its website (we can't say the same about all competitors).

Who is eToro for?

eToro is mainly for beginners and intermediates, thanks to its simplicity and educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).

Is it easy to withdraw your money from eToro?

Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step-by-step, ensuring you have permanent access to your funds. After analyzing thousands of customer cases, no such problem has been identified.

Is eToro reliable?

Yes, eToro is a reliable platform, regulated by leading authorities, including the AMF in France, as well as the FCA (UK), ASIC (Australia) and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognized for its security and transparency. Based on our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.

Why choose eToro?

With eToro, you don’t need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while investing.
You have access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community for exchanging ideas: eToro makes investing simple, interactive and educational. It's a bit like the Spotify of investing.

What are the fees at eToro?

eToro is transparent about its fees: no commission on the purchase of stocks or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposits are free, and withdrawals are set at $5. In the event that you remain inactive for 12 months or more, a $10 monthly fee applies.
Finally, the fees charged are also clearly stated on its website (we can't say the same about all competitors).

Who is eToro for?

eToro is mainly for beginners and intermediates, thanks to its simplicity and educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).

Is it easy to withdraw your money from eToro?

Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step-by-step, ensuring you have permanent access to your funds. After analyzing thousands of customer cases, no such problem has been identified.

#2
CFD and Indices Expert
#2
Rates & Fees
4.9
74% of CFD accounts lose money. Your capital is at risk.
5 Things to Know About IG

Is IG reliable?

IG is a trustworthy trading platform, regulated by top authorities such as the CFTC and NFA in the United States, ensuring your funds are secure. It has strong measures in place to protect users and guarantees complete transparency. Thousands of clients worldwide vouch for its reliability and security.

Why choose IG?

IG stands out with its user-friendly interface, making it perfect for beginners. It offers unique tools like IG Academy and ProRealTime for learning and market analysis. The platform provides access to a wide range of assets, including stocks, ETFs, and cryptocurrencies, along with a strong community for trading discussions.

What are the fees at IG?

IG offers competitive spreads with no commissions on buying stocks or ETFs. Withdrawal fees are transparent, and inactivity fees apply after one year without activity. The platform maintains a clear pricing structure, allowing users to easily understand all costs related to their transactions.

Who is IG for?

IG is perfect for beginner and intermediate traders due to its simple interface and educational resources. It also caters to experienced investors with advanced trading tools. Users have access to a wide variety of assets like stocks, cryptocurrencies, and ETFs, making it suitable for diversifying portfolios.

Is it easy to withdraw money from IG?

Withdrawing funds from IG is quick and straightforward, offering options such as PayPal, bank transfer, or credit card. Processing times are usually 1 to 3 business days. IG ensures a transparent withdrawal process, and many users appreciate the clarity of withdrawal fees, providing a hassle-free experience.

Is IG reliable?

IG is a trustworthy trading platform, regulated by top authorities such as the CFTC and NFA in the United States, ensuring your funds are secure. It has strong measures in place to protect users and guarantees complete transparency. Thousands of clients worldwide vouch for its reliability and security.

Why choose IG?

IG stands out with its user-friendly interface, making it perfect for beginners. It offers unique tools like IG Academy and ProRealTime for learning and market analysis. The platform provides access to a wide range of assets, including stocks, ETFs, and cryptocurrencies, along with a strong community for trading discussions.

What are the fees at IG?

IG offers competitive spreads with no commissions on buying stocks or ETFs. Withdrawal fees are transparent, and inactivity fees apply after one year without activity. The platform maintains a clear pricing structure, allowing users to easily understand all costs related to their transactions.

Who is IG for?

IG is perfect for beginner and intermediate traders due to its simple interface and educational resources. It also caters to experienced investors with advanced trading tools. Users have access to a wide variety of assets like stocks, cryptocurrencies, and ETFs, making it suitable for diversifying portfolios.

Is it easy to withdraw money from IG?

Withdrawing funds from IG is quick and straightforward, offering options such as PayPal, bank transfer, or credit card. Processing times are usually 1 to 3 business days. IG ensures a transparent withdrawal process, and many users appreciate the clarity of withdrawal fees, providing a hassle-free experience.

#3
CFD specialist
#3
Rates & Fees
4.8
On the broker's website
5 things to know about Avatrade

Is AvaTrade reliable?

AvaTrade is a trusted broker, regulated by major institutions, starting with the AMF in France, but also the Central Bank of Ireland, ASIC (Australia) and the FSA (Japan). Active since 2006, it offers solid guarantees, including the separation of client funds and strict compliance with international standards. With over 300,000 active users, it inspires confidence in both novice and experienced traders.

Why choose AvaTrade?

AvaTrade combines simplicity and expertise. Tutorials, demo accounts and free training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don't need to be an expert: AvaTrade adapts to you.

What are the fees at AvaTrade?

AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when you pay.

Who is AvaTrade for?

AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you're looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is a great choice.

Is it easy to withdraw money from AvaTrade?

Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, wire transfer or electronic wallets. Everything is designed to offer you fast, clear and secure access.

Is AvaTrade reliable?

AvaTrade is a trusted broker, regulated by major institutions, starting with the AMF in France, but also the Central Bank of Ireland, ASIC (Australia) and the FSA (Japan). Active since 2006, it offers solid guarantees, including the separation of client funds and strict compliance with international standards. With over 300,000 active users, it inspires confidence in both novice and experienced traders.

Why choose AvaTrade?

AvaTrade combines simplicity and expertise. Tutorials, demo accounts and free training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don't need to be an expert: AvaTrade adapts to you.

What are the fees at AvaTrade?

AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when you pay.

Who is AvaTrade for?

AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you're looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is a great choice.

Is it easy to withdraw money from AvaTrade?

Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, wire transfer or electronic wallets. Everything is designed to offer you fast, clear and secure access.

Our 7 tips for buying Amazon stock

📊 Step📝 Specific tip for Amazon
Analyze the marketAssess Amazon’s position in e-commerce and cloud computing; consider current technical weakness balanced against strong growth in AI and international expansion.
Choose the right trading platformSelect a reputable U.S. broker offering fractional shares, low commissions, and timely access to NASDAQ for efficient Amazon stock trading.
Define your investment budgetGiven Amazon’s $190+ price and recent volatility, decide how much you’re comfortable allocating, keeping room for price swings and diversification.
Choose a strategy (short or long term)Favor a long-term approach, as Amazon’s innovation in AI, Project Kuiper, and reliable AWS growth can drive value even when short-term momentum is weak.
Monitor news and financial resultsRegularly review Amazon’s quarterly earnings and key announcements on AI, AWS, and business expansions to stay ahead of major catalysts or risks.
Use risk management toolsSet stop-loss or trailing stop orders to protect your investment, as Amazon’s higher beta indicates the potential for sharper market swings.
Sell at the right timeConsider trimming your position during technical rallies or before significant events if you’re near short-term price targets, but stay focused on fundamentals for long-term gains.
Key steps and specific tips for trading Amazon stock.
Analyze the market
📝 Specific tip for Amazon
Assess Amazon’s position in e-commerce and cloud computing; consider current technical weakness balanced against strong growth in AI and international expansion.
Choose the right trading platform
📝 Specific tip for Amazon
Select a reputable U.S. broker offering fractional shares, low commissions, and timely access to NASDAQ for efficient Amazon stock trading.
Define your investment budget
📝 Specific tip for Amazon
Given Amazon’s $190+ price and recent volatility, decide how much you’re comfortable allocating, keeping room for price swings and diversification.
Choose a strategy (short or long term)
📝 Specific tip for Amazon
Favor a long-term approach, as Amazon’s innovation in AI, Project Kuiper, and reliable AWS growth can drive value even when short-term momentum is weak.
Monitor news and financial results
📝 Specific tip for Amazon
Regularly review Amazon’s quarterly earnings and key announcements on AI, AWS, and business expansions to stay ahead of major catalysts or risks.
Use risk management tools
📝 Specific tip for Amazon
Set stop-loss or trailing stop orders to protect your investment, as Amazon’s higher beta indicates the potential for sharper market swings.
Sell at the right time
📝 Specific tip for Amazon
Consider trimming your position during technical rallies or before significant events if you’re near short-term price targets, but stay focused on fundamentals for long-term gains.
Key steps and specific tips for trading Amazon stock.

The latest news about Amazon

Amazon posted a strong Q1 2025 earnings beat with revenue and EPS surpassing market expectations. The company reported $155.7 billion in revenue, slightly above consensus estimates, and delivered $1.59 in earnings per share, a convincing 62% year-over-year increase versus analyst expectations of $1.37. North American operations led growth with $92.9 billion in sales, up 8% YoY, and AWS revenue surged 17% to $29.3 billion. Net income grew an impressive 64%, indicating both effective cost management and improved business mix, which have been well received by financial analysts in the United States.

Amazon Web Services (AWS) remains the company’s primary profit engine, with significant growth and margin expansion. AWS generated $11.5 billion in operating income for Q1 2025, making up nearly half of Amazon’s total operating profit despite accounting for less than a fifth of revenue. This underscores AWS’s role as the company's profit center and its resilience in the face of heightened competition from Microsoft and Google. The cloud segment’s continued double-digit growth—17% year-over-year in North America—is viewed positively by the U.S. investment community given cloud’s high margins and vital importance to enterprise digital transformation.

Amazon accelerated innovation in artificial intelligence and quantum computing, bolstering its U.S. technology leadership and talent pipeline. Notable developments include the unveiling of Alexa+, an advanced AI personal assistant, and the Ocelot quantum computing chip, which dramatically improves error correction. Additionally, AWS launched new AI training programs and certifications aimed at American professionals, reinforcing the company’s strategic positioning in the U.S. innovation economy and supporting ongoing demand for cloud services.

Strategic investments in logistics and rural delivery infrastructure signal a commitment to expanding U.S. market reach. Amazon’s $4 billion capital investment in its rural delivery network, scheduled through 2026, improves accessibility for American consumers in less-served regions, which is anticipated to support future e-commerce sales growth. Enhanced logistics capability also strengthens Amazon’s competitive moat in the United States, with industry analysts noting the potential for improved customer loyalty and higher fulfillment efficiency.

Management’s forward guidance projects continued robust growth for Q2 2025 and highlights ongoing optimism for U.S. operations. Amazon forecasts revenue between $159 billion and $164 billion for next quarter, representing 7–11% annual growth, and expects operating income in the $13–17.5 billion range. Statements from CEO Andy Jassy emphasize ongoing innovation and efforts to enhance customer experience, reinforcing confidence in the company’s trajectory among domestic analysts and institutional investors.

FAQ

What is the latest dividend for Amazon stock?

Amazon does not currently pay a dividend. The company has historically chosen to reinvest profits into expanding its business segments—such as cloud computing, artificial intelligence, and international markets—instead of distributing cash to shareholders. This strategy has fueled Amazon’s strong growth and innovation, often leading to capital appreciation rather than direct income for investors.

What is the forecast for Amazon stock in 2025, 2026, and 2027?

Based on current pricing, Amazon’s projected share value is approximately $247.26 by the end of 2025, $285.30 by the end of 2026, and $380.40 by the end of 2027. The company’s leadership in cloud computing through AWS, robust cash flow, and ongoing investments in AI and emerging technologies continue to position Amazon favorably for future growth. Strong fundamentals and sector momentum support an optimistic outlook for the years ahead.

Should I sell my Amazon shares?

Holding onto Amazon shares may be a sound strategy, given the company’s dominant market position, diversified business, and solid financial performance. Despite recent short-term underperformance and technical challenges, Amazon’s consistent revenue growth, significant innovation investments, and leadership in fast-growing sectors suggest strong mid- to long-term potential. The stock remains an appealing core holding for investors looking for exposure to industry leaders with a track record of resilience.

How are gains from Amazon stock taxed for U.S. investors?

For U.S. investors, capital gains from selling Amazon shares are generally subject to federal capital gains taxes—either short-term or long-term rates depending on the holding period. Amazon stock is eligible for inclusion in tax-advantaged accounts like IRAs and 401(k)s, where gains can be deferred or grow tax-free. Note that any future dividends (if paid) would typically be taxed as qualified dividend income, and selling Amazon shares could trigger state taxes as well, depending on your residence.

What is the latest dividend for Amazon stock?

Amazon does not currently pay a dividend. The company has historically chosen to reinvest profits into expanding its business segments—such as cloud computing, artificial intelligence, and international markets—instead of distributing cash to shareholders. This strategy has fueled Amazon’s strong growth and innovation, often leading to capital appreciation rather than direct income for investors.

What is the forecast for Amazon stock in 2025, 2026, and 2027?

Based on current pricing, Amazon’s projected share value is approximately $247.26 by the end of 2025, $285.30 by the end of 2026, and $380.40 by the end of 2027. The company’s leadership in cloud computing through AWS, robust cash flow, and ongoing investments in AI and emerging technologies continue to position Amazon favorably for future growth. Strong fundamentals and sector momentum support an optimistic outlook for the years ahead.

Should I sell my Amazon shares?

Holding onto Amazon shares may be a sound strategy, given the company’s dominant market position, diversified business, and solid financial performance. Despite recent short-term underperformance and technical challenges, Amazon’s consistent revenue growth, significant innovation investments, and leadership in fast-growing sectors suggest strong mid- to long-term potential. The stock remains an appealing core holding for investors looking for exposure to industry leaders with a track record of resilience.

How are gains from Amazon stock taxed for U.S. investors?

For U.S. investors, capital gains from selling Amazon shares are generally subject to federal capital gains taxes—either short-term or long-term rates depending on the holding period. Amazon stock is eligible for inclusion in tax-advantaged accounts like IRAs and 401(k)s, where gains can be deferred or grow tax-free. Note that any future dividends (if paid) would typically be taxed as qualified dividend income, and selling Amazon shares could trigger state taxes as well, depending on your residence.

P. Laurore
P. Laurore
Finance expert
HelloSafe
Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.

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