Should I buy Apple stock in 2025?

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What is Apple?

How much is Apple stock?

The price of Apple stock is rising this week.

Apple is currently trading at $212.44, showing a 24-hour gain of $4.62 (+2.22%) and a recent weekly positive trend. With a market capitalization of $3.17 trillion and an average three-month trading volume of 63.5 million shares, the stock remains one of the most actively traded on the NASDAQ. The P/E ratio stands at 33.09, the dividend yield is 0.51%, and the stock’s beta is 1.21.

Given its scale and recent performance, Apple offers both strong liquidity and the potential for dynamic investment returns in the current market environment.

Our Full Analysis of Apple Stock

We have thoroughly reviewed Apple’s most recent financial results as well as the stock’s performance over the past three years, combining multiple streams of analysis—including financial indicators, technical signals, market data, and peer comparisons—using our proprietary algorithms. This comprehensive approach provides a 360-degree view of both near-term movement and long-term value creation. So, why might Apple stock once again become a strategic entry point into the technology sector in 2025?

Recent performance and market context

Apple stock has demonstrated notable resilience in 2025, trading at $212.44 as of early July—a gain of $4.62 (+2.22%) over the past 24 hours and displaying positive momentum across the last week. While the past 12 months have shown moderate volatility with a 6.14% decline from its 52-week high, recent days have marked a clear technical rebound, outperforming both peer mega-caps and the broader NASDAQ composite. Catalysts such as the introduction of the iPhone 16, robust quarterly earnings, and a $100 billion share buyback authorization have bolstered investor confidence. In a US market increasingly driven by technology and AI-enabled growth, Apple remains at the epicenter of innovation, and the company’s strong execution continues to set it apart from competitors.

Technical analysis

Technical signals further support a moderately bullish stance on Apple. The 14-day RSI stands at 66.3—a neutral level, but now approaching overbought territory—suggesting strong buying interest but not yet indicating a reversal. The MACD is currently at 1.07, aligned with a possible short-term pause but far from signaling downward momentum. Importantly, Apple’s share price sits well above its 20-day ($201.42) and 50-day ($203.37) moving averages, confirming short- and medium-term uptrends. While it lags the 200-day average ($222.71), this moving average now acts as a logical target and potential resistance, a classic characteristic of stocks entering a new bullish phase. Critical support has solidified at $206.98–$211.03; as long as this range holds, technical structure remains constructive. Should the price break above $211 on volume, the pathway toward the key resistance at $234 and the 52-week high zone ($260) becomes actionable for growth-oriented investors.

Fundamental analysis

On the fundamentals, Apple continues to justify renewed interest from both institutional and retail buyers. The company’s Q2 2025 revenue reached $95.4 billion, reflecting a 5% year-over-year increase—a remarkable feat for a business of Apple’s scale in a challenging macro environment. Services revenue, driven by App Store, iCloud, and other digital platforms, hit a new record at $26.6 billion with an outstanding gross margin of 75%. EPS surprised to the upside at $1.65, well above analyst forecasts. Apple consistently delivers market-leading operating profitability, supported by approximately $30.1 billion in quarterly EBITDA and a fortress balance sheet, providing ample capacity for investments and shareholder returns.

The stock’s current P/E ratio of 33.09 is above its historical average—a premium reflecting Apple’s reputation for growth, resilience, and product innovation. Dividend yield stands at 0.51%, attractive for a tech bellwether, and underscores the company’s ongoing capital return strategy. The active $100 billion buyback plan signals confidence from management in Apple’s intrinsic value. The company’s long-term outlook is further underpinned by an unrivaled ecosystem, brand dominance, and a proven ability to adapt through product cycles.

Volume and liquidity

Volume and liquidity further reinforce Apple’s investment case. With an average three-month volume of 63.5 million shares, Apple’s trading activity is unparalleled within the tech sector, ensuring both depth and efficiency for entry or exit at scale. The $3.17 trillion market capitalization places Apple among the world’s most valuable and scrutinized companies, with a large institutional holding (62.84%) and a stable public float. This environment supports consistent valuation, dynamic price discovery, and high responsiveness to catalysts.

Catalysts and positive outlook

• Expansion of the services ecosystem: With services growth eclipsing hardware in margin contribution, Apple’s recurring high-quality revenues now represent a formidable and defensive moat.
• Product innovation: The iPhone 16, new-generation Mac and iPad devices, and further integration of Apple Silicon continue to elevate the company’s technological lead and drive hardware upgrades.
• Artificial intelligence integration: Apple’s focus on AI innovation throughout its ecosystem, from device capabilities to App Store curation, positions the company advantageously against competitors.
• Shareholder return programs: The ongoing $100 billion buyback and a steady dividend policy provide stable return frameworks.
• ESG progress: Demonstrated commitment to sustainability—illustrated by a 60% reduction in carbon emissions over the past decade—aligns with global investor priorities.
• International expansion: Apple’s growth initiatives in India and Germany, coupled with its dominance in the US, underscore a powerful, globally diversified revenue base.

These factors, combined with moderate optimism from analysts (consensus “Moderate Buy”) and a forecasted 2025 EPS of $7.11, signal potential for continued upward revaluation.

Investment strategies

• Short-term: With technical momentum re-established and current price action above critical moving averages, Apple appears ripe for tactical positions, particularly ahead of upcoming earnings or product launches.
• Medium-term: Investors may benefit from positioning prior to major product cycle announcements or ahead of quarterly milestones, riding sector rotations favoring quality large-cap tech.
• Long-term: Apple’s innovation engine, sticky ecosystem, robust services growth, and sustained buybacks present a formidable case for patient capital. Valuation may look rich compared to historical averages, but high-quality growth, defensive characteristics, and a global brand support justifiable premiums.

Ideal positioning could involve accumulating on short-term weakness near technical support ($211) or breakouts above resistance on strong volume, with a strategy to add on evidence of continued acceleration in services or global expansion.

Is it the right time to buy Apple?

Apple’s current price structure, record service margins, relentless innovation, and extraordinary brand power all seem to justify renewed bullish attention. With financial performance outpacing expectations, strong technical signals, and high liquidity, the stock may be entering a new phase of leadership in the technology space. Optimistic projections for services, hardware pipeline, and global reach—combined with disciplined capital returns—reinforce the notion that Apple represents an excellent opportunity for investors seeking exposure to the frontlines of global tech innovation.

For those considering actionable strategic positions as we move through 2025, Apple’s blend of stability and upside potential appears especially attractive. The next earnings season and continued service expansion could serve as powerful catalysts for further gains, suggesting that this may indeed be the optimal time to seriously consider Apple as a foundation in any forward-looking portfolio.

How to buy Apple stock in the US?

Buying Apple stock online is simple and secure when you choose a regulated US broker. You can invest by directly purchasing shares (spot buying) or through Contracts for Difference (CFDs), each with its own risk and return profile. Spot buying means owning your shares, while CFDs allow flexible trading with leverage. For an overview of top broker options and their features, see the comparison section further down this page.

Spot buying

When you buy Apple stock for cash, you become a direct owner of the shares, entitled to any dividends and voting rights. Most US brokers charge a fixed commission per trade—typically around $5—though many now offer commission-free options on US equities.

Gain scenario

For example, if Apple shares are priced at $212.44, with a $1,000 investment and a $5 brokerage fee, you can buy about 4.67 shares.

If the price rises by 10%, your shares would be worth $1,100.

Result: That’s a $100 gross gain, or +10% on your initial stake.

Trading via CFD

CFD trading lets you speculate on Apple’s price without owning the shares. CFDs offer leverage (often up to 5x for US stocks), but you’ll pay a spread (the gap between buy and sell prices) and overnight financing fees for positions held beyond one day.

Example of a Gain Scenario in CFD Trading

For example, if you open a CFD on Apple shares with $1,000 and 5x leverage, your market exposure is $5,000.

Gain scenario:

If Apple’s price rises by 8%, your position gains 8% × 5 = 40%.

Result: That’s a $400 gain on a $1,000 trade (excluding fees).

Final advice

Before investing, always compare brokers’ fees, trading tools, and account features to find the best fit for your goals. Whether you choose to buy Apple shares directly or trade via CFDs, the right method depends on your investment style, desired risk level, and long-term objectives. You can explore a detailed broker comparison further down this page.

Our 7 tips for buying Apple stock

The latest news about Apple

Apple stock climbed 2.22% intraday, outpacing the Nasdaq technology sector this week. This strong price movement, with Apple closing at $212.44 and sustained by a high average daily volume of 63.5 million shares, signals renewed market interest from US investors. The rally was supported by analyst upgrades following positive quarterly momentum and Apple’s reaffirmation of its robust US market presence.

Apple reported stronger-than-expected Q2 2025 financial results, surpassing both revenue and earnings forecasts. The company posted $95.4 billion in quarterly revenue (up 5% year-on-year) and $1.65 EPS (an 8% increase), exceeding consensus estimates. Services revenue reached an all-time high of $26.6 billion with a gross margin of 75%, further underlining the importance of the US subscription and cloud ecosystem to Apple’s growth profile.

Apple’s new $100 billion share buyback programme has been authorised, reinforcing shareholder value for US investors. Approved by the board this week, the expanded buyback reflects ongoing confidence in cash flows and a commitment to returning capital; this move is regarded by analysts as a key signal of strength for institutional and retail stockholders alike.

Recent product launches, including the iPhone 16 and new Apple Silicon Mac and iPad lines, have boosted sales momentum in the US. Early US market data suggests heightened consumer demand around flagship launches, with strong retail traffic and upgrade activity. These launches are widely considered important for sustaining Apple’s leadership in the premium consumer electronics market domestically.

Apple’s environmental initiatives have achieved a new milestone, cutting US operational carbon emissions by 60% in the last decade. The company’s progress, recognised in its latest ESG report, has heightened its appeal to sustainability-conscious US institutions. This development aligns with growing ESG mandates among US asset managers, strengthening Apple’s long-term value proposition for the domestic market.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.