Should I buy Apple stock in 2025?

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At HelloSafe, our expert has been tracking Apple's performance for over three years. Every month, hundreds of thousands of users in the United States rely on us to interpret market trends and highlight the most promising investment opportunities. Our analyses are provided for informational purposes only and should not be considered as investment advice. In line with our ethical charter, we have never been, and never will be, paid by Apple.

What is Apple?

*Estimated based on typical Apple margins for Q2 2025.

How much is Apple stock?

The price of Apple stock is rising this week. As of today, Apple (AAPL) is trading at $213.32, up 0.39% in the last 24 hours and showing a 2.38% gain over the past week. The company holds a market capitalization of $3.21 trillion, with an average three-month trading volume of 58.7 million shares. Apple's P/E ratio stands at 33.91, dividend yield at 0.47%, and the stock beta is 1.26. Despite recent volatility, Apple’s strong fundamentals and leadership in technology continue to make it a compelling option for investors watching the U.S. market.

Our full analysis on Apple stock

In reviewing Apple Inc.’s latest financial results and analyzing the company’s share price behavior over the past three years, we’ve applied a proprietary blend of financial indicators, technical signals, market data, and competitive benchmarking to uncover actionable insights. This multidimensional approach, grounded in up-to-date data and cross-validated with sector trends, allows us to form a nuanced view of Apple’s outlook. So, why might Apple stock once again become a strategic entry point into the technology sector in 2025?

Recent Performance and Market Context

Apple (AAPL) enters mid-2025 as a resilient standout in the technology landscape. The stock currently trades at $213.32, providing a market capitalization exceeding $3.2 trillion. After a brief correction earlier in the year, AAPL has recaptured upward momentum, rising 2.38% over the past week while slightly retracing on the one- and six-month horizons. Despite being down 14.82% year-to-date, its 1-year gain of 26% sharply outpaces major tech indices and showcases Apple’s ability to rebound from cyclical volatility.

Several positive events have supported this upturn. Apple’s robust second quarter results, featuring both revenue and earnings per share growth, have reinforced investor confidence. The company continues to innovate across hardware, software, and especially services, which now account for an increasingly significant share of total revenues. Additionally, Apple’s resolve to invest over $500 billion in U.S. operations over four years signals staying power and commitment to value creation, both for shareholders and stakeholders.

The broader sector context is supportive. The technology segment remains a leader during macroeconomic uncertainty, as secular digitization and premium brand demand drive structural growth. U.S. consumption trends and favorable regulatory stances on innovation further bolster the sectoral tailwinds that should continue to benefit Apple’s multi-faceted business.

Technical Analysis

• Momentum and Oscillator Indicators:
• RSI (14) at 55.24 underlines neutral-to-bullish momentum, suggesting the stock is neither overbought nor oversold and poised for further advance if positive catalysts persist.
• MACD (-0.37), while mildly bearish, shows signs of bottoming, especially when considered alongside the short-term recovery in price action.
• Stochastic (20,3) indicates near-term overbought conditions (96.82), which historically precede brief consolidations in Apple’s longer bull cycles.
• ADX (14) at 18 signals a weak underlying trend, suggesting an imminent transition, while ATR (14) at 7.41 implies lower volatility that often precedes directional movement.
• Moving Averages:
• Short-term (5-, 10-, 20-day) moving averages are bullish and climbing, with price action firmly above these levels—a classic precursor to an uptrend’s continuation.
• Medium- to long-term (50-, 100-, 200-day) MAs trend lower, reflecting the earlier correction but setting the stage for a potential reversal should Apple sustain above $215 in the coming sessions.
• Support and Resistance:
• Strong support is confirmed around $208.61, $204.36, and $201.92—zones where the stock has previously attracted sustained buying interest.
• Upside resistance at $215.30, $217.74, and $221.99 marks the key trigger points that could unleash significant buying if breached, validating a renewed medium-term uptrend.
• Bullish Signals:
• The short-term moving average crossovers emit actionable buy-side signals, especially if paired with volume surges or breakout price action near pivots.

In summary, Apple’s technical structure appears to be stabilizing after digesting its year-to-date drawdown, and the proximity to major support, as well as rising short-term averages, seems to represent an excellent opportunity for technically-minded investors to consider exposure ahead of possible breakouts.

Fundamental Analysis

• Growth and Profitability:
• Q2 2025 revenue reached $95.4 billion (up 5% YoY), with net income of $24.78 billion and EPS up 8%. Profit margins remain robust at 24.3%, and free cash flow at $93.83 billion underlines the firm’s abundant liquidity and strategic flexibility.
• Return on assets (22.52%) and return on equity (a staggering 136.5%) underscore operational efficiency and effective capital allocation unrivaled in the tech sector.
• Valuation Metrics:
• At a current P/E of 33.91 (forward P/E of 29.15), a price/sales ratio of 8.25, and EV/EBITDA of 23.64, Apple trades at a premium, but one squarely supported by its consistent outperformance, brand resonance, and innovation engine.
• The PEG ratio, when considered in tandem with forward estimates, reveals a valuation not only justified by recent earnings beats but arguably attractive given Apple’s high-margin, low-churn ecosystem.
• Structural Strength and Expansion:
• Apple’s services segment—encompassing App Store, Apple Music, Apple TV+, and more—continues double-digit expansion, cushioning hardware cycles and elevating recurring revenue streams.
• Despite AI implementation lagging more aggressive peers, strategic partnerships (e.g., Alibaba for China AI) ensure Apple’s solutions maintain global reach.
• The $500 billion U.S. investment plan, coupled with premium branding and a growing installed base, positions the company for further global market share gains.

In essence, Apple’s fundamentals justify renewed interest among both growth- and value-oriented investors, supporting the case for considering this high-quality asset as a core technology allocation.

Volume and Liquidity

• Trading Volume: Apple’s daily share volume averages between 50 and 58.7 million—a sign of deep market engagement and confirming institutional participation. This liquidity enhances price discovery and supports efficient entry and exit at scale.
• Float and Institutional Participation: The high float and ongoing activity from top asset managers create a favorable environment for dynamic valuation and capitalization on emerging trends.

From an execution standpoint, the liquidity profile should appeal to both active traders and longer-term allocators, minimizing the frictions that often impact less liquid peers.

Catalysts and Positive Outlook

• Product and Services Pipeline:
• Launches in wearables, Macs, and accessories, alongside flagship iPhone model updates, introduce regular demand shocks.
• Services expansion continues to underpin profitability and resilience; growth in Apple Pay, iCloud, and media services remains a powerful lever for margin expansion.
• AI and Strategic Partnerships:
• Progressive rollout of AI-powered features—supported by global partnerships like Alibaba in China—will likely reinvigorate competitive positioning, especially as the technology matures across the ecosystem.
• Major Capital Investments:
• The $500 billion reinvestment plan into U.S. operations is a formidable signal, supporting supply chain resilience, domestic job creation, and advanced manufacturing—all of which are tailwinds for brand and political goodwill.
• ESG Initiatives:
• Apple’s industry-leading environmental, social, and governance (ESG) track record further enhances its reputation among institutions, qualifying the stock for inflows into mandates favoring responsible investing.
• Upward Contextual Dynamics:
• Macro tailwinds, such as continued economic resilience, favorable regulatory environments, and tech-centric consumer spending, further enhance Apple’s outlook. These developments provide further justification for strategic entry at the current valuation.

Investment Strategies

• Short-Term: For traders, the cluster of support around $208 – $204 offers a potential technical low with limited downside, especially in conjunction with short-term MA alignment and recent upward momentum.
• Medium-Term: Anticipation of product launches and further AI rollouts over the next two quarters provide powerful catalysts that may recalibrate consensus estimates and drive re-rating events.
• Long-Term: The company’s enduring franchise value, multi-decade innovation record, and expansion into new verticals (such as health and fintech) create a strong case for inclusion as a core portfolio holding.

Positioning ahead of key announcements or entering after confirmation of technical breakouts could offer compelling reward-to-risk ratios. Dollar-cost averaging, especially near support, allows investors to manage short-term volatility while maintaining exposure to the company’s long-term secular upside.

Is It the Right Time to Buy Apple?

• Fundamental strength, consistent financial outperformance, and formidable cash flows support the thesis that Apple remains an anchor holding for technology-focused portfolios.
• The stock’s technical structure, while still absorbing prior corrections, is stabilizing near significant support and appears ready to transition toward a new bullish phase subject to upcoming catalysts.
• Massive capital reinvestment, expanding high-margin service lines, and steady innovation pipeline all underscore Apple’s capacity for value creation—despite a conservative approach to AI implementation relative to peers.

While valuation metrics are premium, they are underwritten by Apple’s durable earnings stream and brand loyalty. Today’s confluence of technical recovery, high liquidity, and visible growth levers suggests Apple stock may indeed be entering a new opportunity window. In this light, AAPL seems to represent an excellent opportunity for investors seeking resilient exposure to the technology sector in 2025, as the fundamentals and market context point toward considerably more upside potential ahead.

In conclusion, Apple’s unique blend of profitability, innovation, and market leadership suggests the stock deserves close consideration from investors looking to harness the next chapter of technology sector growth. With multiple bullish catalysts on the horizon and a supportive technical structure, Apple may be ideally positioned to deliver compelling results for portfolios in the months and years to come.

How to buy Apple stock in United States?

Buying Apple stock (AAPL) online is now both simple and secure when you choose a regulated broker in the United States. Most platforms offer intuitive account setup, robust security, and investor protections, making it possible to participate in Apple’s market performance directly from your desktop or phone. There are two main ways to buy Apple shares: a direct, spot (cash) purchase, or through financial derivatives like Contracts for Difference (CFDs), which allow trading on price movements. Each method has unique advantages—discover a detailed broker comparison further down this page to help you choose the right partner.

Spot Buying

A spot (cash) purchase of Apple stock means you are buying real shares, held in your name or in custody by the broker. You’ll benefit from ownership (including possible dividends) and typically pay a fixed commission per trade—often between $0 and $10 per order at major U.S. brokers.

Example

If Apple shares trade at $213.32 and your budget is $1,000, you can purchase approximately 4 shares (since 4 x $213.32 = $853.28). Adding an estimated $5 commission, your total comes to $858.28, leaving some cash uninvested until your next purchase.

Gain scenario: If Apple’s stock price rises by 10%, your 4 shares are now worth $939.85.
Result: +$85.97 gross gain, or +10% on your invested amount.

Trading via CFD

A CFD (Contract for Difference) enables you to speculate on Apple’s share price movements without actually owning the underlying stock. With CFDs, you can trade both up (long) and down (short) markets. Fees typically include the bid/ask spread and overnight financing costs if you hold your position for more than a day. Importantly, CFDs allow leverage—meaning you can gain increased exposure with less capital.

Example

You open a CFD position on Apple with $1,000 and 5x leverage, giving you exposure worth $5,000.

Gain scenario: If Apple’s share price increases by 8%, your position value grows by 8% x 5 = 40%.
Result: +$400 gain on your $1,000 investment (excluding fees for spreads and overnight funding).

Final Advice

Before investing, it’s crucial to compare brokers’ fees, available tools, and customer support. Broker commissions, spreads, and platform features can vary significantly and impact your overall return. Ultimately, your choice between spot buying and CFDs should match your financial goals, risk profile, and trading style. Explore the broker comparator further down the page to make a confident and informed decision.

Application

Rates & Fees

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30+ million users

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eToro

Rates & Fees

4.9

Discover

51% of CFD accounts lose money. You will never lose more than your investment.

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CFD and Indices Expert

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IG

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74% of CFD accounts lose money. Your capital is at risk.

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CFD specialist

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Avatrade

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On the broker's website

Our 7 tips for buying Apple stock

The latest news about Apple

Apple exceeded Q2 2025 earnings expectations with revenue of $95.4 billion and EPS up 8% year-over-year. The company’s latest quarterly results, published on May 1, 2025, saw both revenue and earnings per share surpass analyst forecasts, with net income reaching $24.78 billion and a profit margin of 24.3%. This strong financial performance underscores Apple’s consistent ability to generate profits even amid challenging market conditions. The U.S. market remains a central driver of these results, reflecting robust consumer demand for Apple’s hardware and services in the region.

Apple announced plans to invest over $500 billion in United States operations over the next four years. This significant capital commitment aims to expand domestic facilities, strengthen supply chains, and support U.S.-based research and development. The initiative reaffirms Apple’s dedication to its American presence and highlights the company’s influence on the national labor market and technology ecosystem. It is also positioned as a strategic move to mitigate potential geopolitical and trade-related risks, ensuring that Apple’s U.S. operations remain resilient and adaptable.

Short-term technical trends for Apple stock have turned bullish, supporting a positive near-term market outlook. Key short-term moving averages, specifically the 5-day, 10-day, and 20-day, all signal bullish momentum with the stock closing at $213.32. The RSI stands at a neutral-to-positive 55.24, and the intraday price action has remained stable with modest gains. Over the last week, the stock has posted a 2.38% gain, indicating renewed investor confidence. While the medium- and long-term technicals remain cautious, recent price action suggests that short-term buyers are returning to the U.S. tech sector.

Apple’s high-margin services division continues to grow, supporting long-term profitability and valuation premiums. Services revenue—which includes Apple Music, iCloud, Apple TV+, and the App Store—remains a primary engine for profit expansion, benefitting from recurring, subscription-based income and strong U.S. consumer engagement. This strategic shift from purely hardware-centric revenue to a hybrid model lowers earnings volatility and fosters a loyal ecosystem around Apple’s devices. The continued growth in services reinforces Apple’s status as one of the most valuable companies in the U.S. market.

Consensus analyst price targets imply approximately 10% upside, reflecting sustained institutional confidence in Apple’s U.S. strategy. With an average analyst price target of $235.04, experts anticipate meaningful appreciation from current levels. This positive outlook is underpinned by Apple’s robust financial performance, strong cash reserves, aggressive domestic investment, and enduring brand strength across American markets. Sentiment among professionals remains favorable, even as observers call for close monitoring of Apple’s timeline for new AI-powered offerings and any shifts in the U.S. regulatory or trade environment.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.