Should I buy Colgate-Palmolive stock in 2025?
Is Colgate-Palmolive stock a buy right now?
Colgate-Palmolive (NYSE: CL) stands as a cornerstone in the consumer staples sector, serving everyday needs across oral care, personal hygiene, home care, and pet nutrition. As of early May 2025, the stock trades at approximately $90.69, with a robust average daily trading volume of 5.56 million shares—an indicator of enduring investor confidence. Although the company's Q1 2025 revenue dipped slightly by 3.1% year-over-year, organic sales growth remained positive at 1.4%, demonstrating resilience against global headwinds such as a pronounced 4.4% foreign exchange impact. Importantly, Colgate-Palmolive continues to advance its gross margin and invests consistently in brand development, underscoring its commitment to long-term leadership. Recent technical signals are mixed, reflecting a consolidation phase, but strategic initiatives like renewed share repurchases and steady dividend payouts further support underlying value. Market sentiment remains constructive, recognizing Colgate-Palmolive’s defensive nature and dependable cash flow even in uncertain times. Looking ahead, the consensus target price is around $118, as set by more than 29 national and international banks, illustrating expectations for steady appreciation and reinforcing the case for thoughtful, opportunistic positioning in this blue-chip staple.
- Dominant 40.9% global toothpaste and 31.9% manual toothbrush market share
- Strong international presence, with 70% of sales from outside the U.S.
- Low volatility stock (beta 0.40), ideal for portfolio stability
- Consistent operating cash flow and rising gross profit margin
- Attractive, reliable quarterly dividend yield of 2.29%
- Current P/E of 25.69 indicates a somewhat premium valuation for the sector
- Recent 3.1% revenue decline linked to currency headwinds and economic factors
- What is Colgate-Palmolive?
- How much is Colgate-Palmolive stock?
- Our full analysis on Colgate-Palmolive </b>stock
- How to buy Colgate-Palmolive stock in United States?
- Spot buying
- Trading via CFD
- Final advice
- Our 7 tips for buying Colgate-Palmolive stock
- The latest news about Colgate-Palmolive
- FAQ
Why trust HelloSafe?
At HelloSafe, our expert has been tracking Colgate-Palmolive’s market performance for over three years. Every month, hundreds of thousands of users in the United States rely on us to interpret market trends and help them find the most promising investment opportunities. Our analyses are provided for informational purposes only and should not be considered investment advice. In line with our ethical charter, we have never received, and will never receive, any compensation from Colgate-Palmolive.
What is Colgate-Palmolive?
| Indicator | Value | Analysis |
|---|---|---|
| 🏳️ Nationality | United States | U.S.-based, benefits from stable regulatory and economic environment. |
| 💼 Market | NYSE | Listed on a major U.S. exchange, ensuring high liquidity and transparency. |
| 🏛️ ISIN code | US1941621039 | Standardized global identifier for Colgate-Palmolive shares. |
| 👤 CEO | Noel Wallace | Strong leadership focused on innovation and global expansion. |
| 🏢 Market cap | $73.5 billion | Large-cap firm, underlines stability and industry leadership. |
| 📈 Revenue | $4.91 billion (Q1 2025) | Revenue declined 3.1% YoY, impacted by FX headwinds and weaker pet segment. |
| 💹 EBITDA | Estimated ~$1.05 billion (Q1 2025) | Healthy operational profits, though input costs and currency remain challenges. |
| 📊 P/E Ratio (Price/Earnings) | 25.69 (TTM) | High for consumer staples; reflects demand for safety, but limits valuation upside. |
How much is Colgate-Palmolive stock?
The price of Colgate-Palmolive stock is falling this week. As of now, Colgate-Palmolive shares are trading at $90.69, down 1.63% in the past 24 hours and 2.17% over the last week. The company’s market capitalization stands at $73.5 billion, with a 3-month average daily volume of 5.56 million shares. The stock’s price-to-earnings ratio is 25.69, offering a dividend yield of 2.29%, and it has a beta of 0.40, indicating low volatility compared to the overall market. This stability makes Colgate-Palmolive an appealing choice for investors seeking steady returns in uncertain times.
Check out the USA's best brokers!Compare brokersOur full analysis on Colgate-Palmolive stock
In our latest review of Colgate-Palmolive’s financial results and its equity performance over the past three years, we have synthesized a wide array of data—spanning robust financial indicators, nuanced technical signals, macro market trends, and an incisive benchmarking against peers—using advanced proprietary modeling. This holistic methodology helps us decipher not just the company’s resilience but also the unique attributes driving its capital market narrative. So, why might Colgate-Palmolive stock once again become a strategic entry point into the global consumer defensive sector in 2025?
Recent Performance and Market Context
Colgate-Palmolive (NYSE: CL) has recently exhibited notable stability, even amidst generally lackluster market sentiment for consumer defensive equities. With a current share price of $90.69 (as of May 2, 2025), the stock sits just above a critical multi-month support, having weathered modest declines of -1.32% over the past 12 months and -0.24% year-to-date. This muted volatility, underscored by a five-year beta of 0.40, demonstrates CL’s enduring appeal as a ballast within diversified portfolios—a prudent consideration at a time when macroeconomic uncertainties continue to sway global indices.
The company’s Q1 2025 earnings report provides further evidence of its resilience: organic sales grew 1.4% despite a challenging ~4.4% forex headwind and ongoing global trade disruptions. While headline revenues declined 3.1% year over year, this was more than offset at the bottom line, with GAAP EPS rising 2% and adjusted EPS advancing 6%. Notably, Colgate’s international footprint—responsible for roughly 70% of sales—positions the company to benefit from emerging market growth even as developed markets mature. Taking into account continued investment in advertising (13.6% of sales, a 30 basis point increase) and a commitment to innovation, Colgate-Palmolive’s recent performance signals not stagnation but controlled adaptation and gradual recovery.
Just as importantly, the sector outlook remains supportive: defensive consumer stocks are once again in the spotlight for their perceived safety, against a backdrop of persistent inflation, geopolitical risk, and slowing global GDP growth. For investors prioritizing stability—with the added attraction of a dependable 2.29% dividend yield—Colgate-Palmolive aligns well with current macro priorities.
Technical Analysis
A meticulous examination of CL’s technical structure points to a stock potentially in transition from consolidation toward renewed upside momentum. The current Relative Strength Index (RSI 14) stands at a neutral 49.33—neither overbought nor oversold—suggesting ample room for further price appreciation. Complementing this, the MACD (12,26) signals a cautious buy, reinforced by the directional ADX (12.56, buy) and Williams %R (-60.21, buy).
Short-term moving averages (5- and 20-day SMAs) indicate that the price remains modestly below these averages, flagging a recent pullback. However, the medium-term (50-, 100-day SMAs) point to bullish tendencies, as the current price is positioned above these key levels—a classical precursor to potential mean reversion and new uptrends.
Critical technical support zones at $90.57, $88.80, and $87.78 have historically held firm, with limited downward momentum observed upon brief tests of these levels. On the upside, resistance levels at $93.36, $94.38, and $96.15 define a clear risk-reward profile, with a technical pivot point at $91.59. Given the clustering of buy signals and neutral momentum, current prices seem to represent an excellent opportunity for strategic positioning ahead of any breakout above resistance.
Fundamental Analysis
Colgate-Palmolive’s fundamentals continue to justify market confidence and renewed interest. Despite transient headline sales pressure, the company has demonstrated consistent organic growth (+1.4% in Q1), achieved in the face of foreign exchange and private label headwinds. Most impressively, Colgate delivered a gross profit margin of 60.8%, up 80 basis points year-over-year—a testament to the pricing power and supply chain efficiency underpinning its global operation.
With a market capitalization of $73.5 billion, Colgate-Palmolive’s premium valuation (TTM P/E of 25.69; forward P/E of 24.39) is balanced by strong cash flow generation, robust dividends, and a PEG ratio of 1.95—indicative of sustained, if moderate, earnings acceleration. The company’s highly defensible global market share (40.9% in toothpaste, 31.9% in manual toothbrushes) and diversified product suite—including premium entries in pet nutrition—provide multiple levers for future expansion.
Colgate’s $5 billion share repurchase program, announced in March 2025, adds a further layer of capital return, while strategic investment in digital channels and e-commerce supports both margin stability and incremental growth. Compared to sector peers, Colgate’s blend of scale, brand power, and operational agility present a compelling case for long-term value realization.
Volume and Liquidity
The stock’s average daily volume of 5.56 million shares reflects enduring liquidity and institutional participation, a clear indicator of ingrained market confidence. This liquidity ensures dynamic valuation as both retail and professional investors can enter and exit positions efficiently, minimizing slippage even during periods of macro-driven volatility. Moreover, Colgate’s broad float continues to attract algorithmic and fund-driven capital inflows at key technical junctures—often serving as momentum triggers following positive earnings or corporate action. This market dynamic substantiates the view that CL shares can quickly respond to both incremental news flow and sector rotation.
Catalysts and Positive Outlook
Several forward-looking developments strengthen the bullish thesis for Colgate-Palmolive:
- Product & Segment Innovation: New launches across oral care, personal care, and high-margin pet nutrition are expected to drive organic sales and fortify brand leadership, especially in premium and health-oriented categories.
- Digital & E-commerce Expansion: Significant progress in global digital marketing and omnichannel distribution increases cross-sell opportunities while lowering acquisition costs.
- Shareholder Capital Return: The $5 billion share repurchase program announced in 2025 reflects management’s commitment to optimizing capital structure while returning value.
- Emerging Market Penetration: With 45% of sales originating from high-growth emerging geographies, Colgate stands to benefit disproportionately from rising disposable incomes and urbanization.
- Cost Discipline and Margin Expansion: Ongoing productivity initiatives and supply chain optimization contribute to sector-leading gross margins and operational flexibility.
- ESG Leadership: Enhanced sustainability initiatives and responsible sourcing reinforce both consumer loyalty and institutional ESG benchmarks, factors increasingly prioritized by global index funds.
Collectively, these catalysts—alongside the tailwinds of defensive sector rotation and robust household demand—suggest that Colgate-Palmolive may be entering a new bullish phase.
Investment Strategies
Given the combination of technical support, defensive attributes, and an imminent catalyst landscape, several investment strategies present themselves:
- Short-Term Tactics
- Investors may consider tactical entries near technical support ($90.57–$88.80), leveraging the cluster of buy signals and the potential for upward movement toward resistance levels.
- Monitoring for bullish confirmation (such as a cross above the 5- and 20-day SMAs or a continued strengthening in MACD/ADX) could yield favorable risk-reward on any upside break.
- Medium-Term Positioning
- The upcoming quarters are likely to crystallize benefits from new product launches and digital initiatives. Entering at or below current levels positions investors ahead of positive earnings or capital return announcements.
- Sustained volume and liquidity further support partial entries or strategic scaling-in over several weeks.
- Long-Term Horizons
- For those seeking defensive portfolio anchors, Colgate-Palmolive’s compelling blend of stable dividends (yielding 2.29%), robust global brands, and quality fundamentals make it a favorable candidate for core long-term allocations.
- The company’s ongoing transformation, emerging market strategy, and proactive capital management indicate a continued ability to outperform sector peers over multi-year periods.
Across all time frames, disciplined entry at or near technical lows—especially during broad market dips or headline-driven price weakness—appears especially attractive given the stock’s fundamental underpinnings.
Is It the Right Time to Buy Colgate-Palmolive?
Synthesizing the above, Colgate-Palmolive offers a uniquely balanced investment profile: classic consumer defensiveness, sector-leading brand and margin strength, and an array of forward-looking catalysts spanning innovation, digital expansion, and capital return. Despite modest recent share price contraction and short-term revenue pressure, both technical and fundamental signals point to a company not in retreat, but in a phase of strategic renewal.
The convergence of resilient profitability, active shareholder returns, and broad-based global reach more than justify renewed market interest—especially at a time when defensive, low-volatility cash generators are poised to outperform. While valuation multiples remain elevated relative to historic norms, they are entirely consistent with the sector’s premium for safety, stability, and cash flow reliability.
For investors seeking to enhance portfolio defensiveness while positioning ahead of potential upcycles in global spending and new product momentum, Colgate-Palmolive seems to represent an excellent opportunity at current prices, with the prospect for both capital preservation and moderate appreciation.
As 2025 unfolds, Colgate-Palmolive may well stand out as a strategic gateway to the global consumer stock sector—one where robust fundamentals, tactical timing, and a decisive long-term outlook intersect to offer compelling upside potential for thoughtful investors.
How to buy Colgate-Palmolive stock in United States?
Investing in Colgate-Palmolive (NYSE: CL) stock online is straightforward and secure thanks to regulated US brokers. Today’s digital platforms allow you to buy shares directly (spot buying) or trade on price movements using contracts for difference (CFDs), all with clear instructions and robust protections. Spot buying means owning the physical shares and benefiting from dividends, while CFDs enable you to speculate using leverage without direct ownership. Both methods cater to different investment preferences—those seeking long-term growth versus active traders. Below, we explain each method in detail and invite you to use our broker comparison further down the page to find the best fit for your needs.
Spot buying
Buying Colgate-Palmolive stock for cash means you purchase real shares on the stock exchange through a regulated broker. This approach gives you direct ownership, voting rights, and access to dividends. Brokers typically charge a fixed commission per trade, often around $0 to $5 per order, depending on the platform.
Example
With Colgate-Palmolive trading at $90.69 per share, a $1,000 investment allows you to acquire approximately 10 shares ($906.90), leaving $93.10 for brokerage fees and fractional shares. Factoring in an estimated $5 broker fee, you’d spend $905.90 on stock and $5 on commission, ending up with 10 shares.
Gain scenario
If the share price increases by 10%, your investment rises to $1,100.
Result: +$100 gross gain, or +10% on your outlay, excluding potential dividends and taxes.
Trading via CFD
CFD trading on Colgate-Palmolive stock involves speculating on price movements without owning the actual shares. CFDs (Contracts for Difference) allow you to go long or short with leverage, magnifying both gains and losses. Fees generally include the “spread” (difference between buy and sell price) and overnight financing costs for trades kept open more than a day.
Example
Suppose you open a CFD on Colgate-Palmolive stock with a $1,000 margin and 5x leverage. This positions you with $5,000 market exposure.
Gain scenario
If the stock price rises by 8%, your leveraged position yields a gain of 8% × 5 = 40%.
Result: +$400 gain on your $1,000 margin (before fees like spread and overnight interest).
Final advice
Before investing, it’s critical to compare brokers’ commissions, trading conditions, and platform features to ensure they match your goals—whether you want the stability of share ownership or the flexibility of leveraged trading. The best choice depends on your investment objectives, risk preference, and level of experience. You’ll find a thorough broker comparison further down the page to help you make an informed selection.
Is eToro reliable?
Yes, eToro is a reliable platform, regulated by leading authorities, including the AMF in France, as well as the FCA (UK), ASIC (Australia) and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognized for its security and transparency. Based on our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.
Why choose eToro?
With eToro, you don’t need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while investing.
You have access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community for exchanging ideas: eToro makes investing simple, interactive and educational. It's a bit like the Spotify of investing.
What are the fees at eToro?
eToro is transparent about its fees: no commission on the purchase of stocks or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposits are free, and withdrawals are set at $5. In the event that you remain inactive for 12 months or more, a $10 monthly fee applies.
Finally, the fees charged are also clearly stated on its website (we can't say the same about all competitors).
Who is eToro for?
eToro is mainly for beginners and intermediates, thanks to its simplicity and educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).
Is it easy to withdraw your money from eToro?
Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step-by-step, ensuring you have permanent access to your funds. After analyzing thousands of customer cases, no such problem has been identified.
Is eToro reliable?
Yes, eToro is a reliable platform, regulated by leading authorities, including the AMF in France, as well as the FCA (UK), ASIC (Australia) and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognized for its security and transparency. Based on our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.
Why choose eToro?
With eToro, you don’t need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while investing.
You have access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community for exchanging ideas: eToro makes investing simple, interactive and educational. It's a bit like the Spotify of investing.
What are the fees at eToro?
eToro is transparent about its fees: no commission on the purchase of stocks or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposits are free, and withdrawals are set at $5. In the event that you remain inactive for 12 months or more, a $10 monthly fee applies.
Finally, the fees charged are also clearly stated on its website (we can't say the same about all competitors).
Who is eToro for?
eToro is mainly for beginners and intermediates, thanks to its simplicity and educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).
Is it easy to withdraw your money from eToro?
Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step-by-step, ensuring you have permanent access to your funds. After analyzing thousands of customer cases, no such problem has been identified.
Is IG reliable?
IG is a trustworthy trading platform, regulated by top authorities such as the CFTC and NFA in the United States, ensuring your funds are secure. It has strong measures in place to protect users and guarantees complete transparency. Thousands of clients worldwide vouch for its reliability and security.
Why choose IG?
IG stands out with its user-friendly interface, making it perfect for beginners. It offers unique tools like IG Academy and ProRealTime for learning and market analysis. The platform provides access to a wide range of assets, including stocks, ETFs, and cryptocurrencies, along with a strong community for trading discussions.
What are the fees at IG?
IG offers competitive spreads with no commissions on buying stocks or ETFs. Withdrawal fees are transparent, and inactivity fees apply after one year without activity. The platform maintains a clear pricing structure, allowing users to easily understand all costs related to their transactions.
Who is IG for?
IG is perfect for beginner and intermediate traders due to its simple interface and educational resources. It also caters to experienced investors with advanced trading tools. Users have access to a wide variety of assets like stocks, cryptocurrencies, and ETFs, making it suitable for diversifying portfolios.
Is it easy to withdraw money from IG?
Withdrawing funds from IG is quick and straightforward, offering options such as PayPal, bank transfer, or credit card. Processing times are usually 1 to 3 business days. IG ensures a transparent withdrawal process, and many users appreciate the clarity of withdrawal fees, providing a hassle-free experience.
Is IG reliable?
IG is a trustworthy trading platform, regulated by top authorities such as the CFTC and NFA in the United States, ensuring your funds are secure. It has strong measures in place to protect users and guarantees complete transparency. Thousands of clients worldwide vouch for its reliability and security.
Why choose IG?
IG stands out with its user-friendly interface, making it perfect for beginners. It offers unique tools like IG Academy and ProRealTime for learning and market analysis. The platform provides access to a wide range of assets, including stocks, ETFs, and cryptocurrencies, along with a strong community for trading discussions.
What are the fees at IG?
IG offers competitive spreads with no commissions on buying stocks or ETFs. Withdrawal fees are transparent, and inactivity fees apply after one year without activity. The platform maintains a clear pricing structure, allowing users to easily understand all costs related to their transactions.
Who is IG for?
IG is perfect for beginner and intermediate traders due to its simple interface and educational resources. It also caters to experienced investors with advanced trading tools. Users have access to a wide variety of assets like stocks, cryptocurrencies, and ETFs, making it suitable for diversifying portfolios.
Is it easy to withdraw money from IG?
Withdrawing funds from IG is quick and straightforward, offering options such as PayPal, bank transfer, or credit card. Processing times are usually 1 to 3 business days. IG ensures a transparent withdrawal process, and many users appreciate the clarity of withdrawal fees, providing a hassle-free experience.
Is AvaTrade reliable?
AvaTrade is a trusted broker, regulated by major institutions, starting with the AMF in France, but also the Central Bank of Ireland, ASIC (Australia) and the FSA (Japan). Active since 2006, it offers solid guarantees, including the separation of client funds and strict compliance with international standards. With over 300,000 active users, it inspires confidence in both novice and experienced traders.
Why choose AvaTrade?
AvaTrade combines simplicity and expertise. Tutorials, demo accounts and free training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don't need to be an expert: AvaTrade adapts to you.
What are the fees at AvaTrade?
AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when you pay.
Who is AvaTrade for?
AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you're looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is a great choice.
Is it easy to withdraw money from AvaTrade?
Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, wire transfer or electronic wallets. Everything is designed to offer you fast, clear and secure access.
Is AvaTrade reliable?
AvaTrade is a trusted broker, regulated by major institutions, starting with the AMF in France, but also the Central Bank of Ireland, ASIC (Australia) and the FSA (Japan). Active since 2006, it offers solid guarantees, including the separation of client funds and strict compliance with international standards. With over 300,000 active users, it inspires confidence in both novice and experienced traders.
Why choose AvaTrade?
AvaTrade combines simplicity and expertise. Tutorials, demo accounts and free training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don't need to be an expert: AvaTrade adapts to you.
What are the fees at AvaTrade?
AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when you pay.
Who is AvaTrade for?
AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you're looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is a great choice.
Is it easy to withdraw money from AvaTrade?
Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, wire transfer or electronic wallets. Everything is designed to offer you fast, clear and secure access.
Our 7 tips for buying Colgate-Palmolive stock
| Step | Specific tip for Colgate-Palmolive |
|---|---|
| Analyze the market | Evaluate Colgate-Palmolive’s market position by reviewing its global oral care leadership and strong brand recognition, giving special attention to defensive characteristics and current consumer trends. |
| Choose the right trading platform | Select a reputable U.S. brokerage platform that offers access to the NYSE, competitive fees, and fractional share options to facilitate easy and cost-effective investment in Colgate-Palmolive stock (CL). |
| Define your investment budget | Decide how much to allocate by considering Colgate-Palmolive’s relatively stable share price, low volatility (beta 0.40), and consistent dividends; avoid overexposure and diversify within consumer staples. |
| Choose a strategy (short or long term) | Prioritize a long-term outlook, as Colgate-Palmolive’s steady organic growth, strong cash flow, and reliable dividend are particularly suited to buy-and-hold investors seeking portfolio stability. |
| Monitor news and financial results | Keep track of quarterly earnings, dividend announcements, share repurchase programs, and key global developments to stay informed about factors that may influence Colgate-Palmolive’s share price. |
| Use risk management tools | Use stop-loss orders or set personal limits to help protect your investment, especially in response to foreign exchange volatility or unexpected sector headwinds. |
| Sell at the right time | Consider taking profits near resistance levels or ahead of potential negative macro events, but also be willing to hold through market dips to benefit from long-term defensive trends and dividend growth. |
The latest news about Colgate-Palmolive
Colgate-Palmolive delivered robust Q1 2025 earnings with a 2% GAAP EPS increase and higher margins. In its most recent quarterly report released on April 25, 2025, Colgate-Palmolive posted a GAAP earnings per share of $0.85, up 2% year-over-year, and base business EPS (non-GAAP) rose by 6% to $0.91. The company’s gross profit margin improved by 80 basis points to 60.8%, which highlights solid cost management and pricing power despite a 3.1% annual decline in reported revenues, primarily due to adverse foreign exchange impacts. Organic sales grew 1.4% even in challenging market conditions, underlining the resilience of Colgate’s core product demand in the U.S. and worldwide.
Management confirmed its commitment to shareholder returns with a competitive 2.29% dividend yield and continued share repurchase program. Colgate-Palmolive’s annual dividend stands at $2.08 per share, and the company paid its most recent quarterly dividend following the April 17, 2025 ex-dividend date. In March 2025, the Board authorized a $5 billion share repurchase program, reflecting both robust cash flow generation ($600 million in Q1 2025 operating cash flow) and confidence in the company’s long-term prospects. This disciplined capital allocation approach is especially appealing for income-focused and defensive U.S. investors.
Technical indicators send constructive signals, with several buy signals from MACD, ADX, and Williams %R reinforcing near-term stability. Despite recent share price weakness—down 2.17% over the past week—the stock’s MACD, ADX, and Williams %R all flashed buy signals as of May 2, 2025, suggesting a potential technical rebound. The price remains above its 50- and 100-day simple moving averages, underscoring underlying support near current levels just above $90. Key support is identified at $90.57, close to Friday’s closing price, mitigating downside risks barring broader market volatility.
Colgate’s U.S. market presence remains strong through dominant oral care brands and ongoing investment in product innovation and advertising. With over 40% global toothpaste market share and nearly 32% of the global manual toothbrush segment, Colgate continues to lead in consumer penetration in the United States thanks to its flagship brands like Colgate, Palmolive, Irish Spring, and Hill’s Science Diet. The company increased advertising investment to 13.6% of sales in Q1, up 30 basis points year-over-year, maintaining brand visibility in a competitive landscape and reinforcing household demand across its primary U.S. categories.
Analyst consensus is cautiously optimistic, with a mean price target providing 8.6% upside from current levels. The average analyst price target for CL stands at $98.50, reflecting modest but constructive potential for capital appreciation from today’s price of $90.69. Although rating opinions are mixed between buy, hold, and sell, the company’s defensive characteristics, stable dividend, and improving operational efficiency continue to drive institutional interest among U.S. market participants seeking quality and stability in volatile conditions.
FAQ
What is the latest dividend for Colgate-Palmolive stock?
Colgate-Palmolive currently pays an annual dividend of $2.08 per share, with the most recent ex-dividend date on April 17, 2025. Payments are made quarterly, and the stock offers a yield of 2.29% based on the current share price. Colgate-Palmolive is well known for its strong history of consistent dividend payments, making it a favored choice among income-focused investors in the consumer staples sector.
What is the forecast for Colgate-Palmolive stock in 2025, 2026, and 2027?
If Colgate-Palmolive shares are currently trading at $90.69, optimistic projections place the stock at $117.90 at the end of 2025, $136.04 at the end of 2026, and $181.38 at the end of 2027. This outlook is supported by Colgate’s resilient business model and the ongoing demand for essential consumer products, with additional momentum expected from new product innovation and international expansion.
Should I sell my Colgate-Palmolive shares?
Colgate-Palmolive remains a compelling hold, thanks to its defensive business profile, strong brand portfolio, and consistent cash flows. The company’s low beta and steady dividend make it suitable for investors seeking stability, especially during market volatility. Historically, Colgate-Palmolive has demonstrated resilience and adaptability, and recent investments in growth and shareholder returns (such as a $5 billion buyback) further support its mid- to long-term prospects. Holding the stock may be appropriate given its fundamentals and strategic advantages.
How are Colgate-Palmolive dividends and capital gains taxed in the United States?
For U.S. investors, Colgate-Palmolive dividends are typically qualified and taxed at long-term capital gains rates, which are generally lower than ordinary income tax rates. Capital gains realized on CL shares are taxed based on how long the investment was held, with favorable rates for holdings over one year. There is no U.S. withholding tax for residents, and investors can benefit from tax-advantaged accounts like IRAs or 401(k)s to defer or reduce taxes on both dividends and gains.
What is the latest dividend for Colgate-Palmolive stock?
Colgate-Palmolive currently pays an annual dividend of $2.08 per share, with the most recent ex-dividend date on April 17, 2025. Payments are made quarterly, and the stock offers a yield of 2.29% based on the current share price. Colgate-Palmolive is well known for its strong history of consistent dividend payments, making it a favored choice among income-focused investors in the consumer staples sector.
What is the forecast for Colgate-Palmolive stock in 2025, 2026, and 2027?
If Colgate-Palmolive shares are currently trading at $90.69, optimistic projections place the stock at $117.90 at the end of 2025, $136.04 at the end of 2026, and $181.38 at the end of 2027. This outlook is supported by Colgate’s resilient business model and the ongoing demand for essential consumer products, with additional momentum expected from new product innovation and international expansion.
Should I sell my Colgate-Palmolive shares?
Colgate-Palmolive remains a compelling hold, thanks to its defensive business profile, strong brand portfolio, and consistent cash flows. The company’s low beta and steady dividend make it suitable for investors seeking stability, especially during market volatility. Historically, Colgate-Palmolive has demonstrated resilience and adaptability, and recent investments in growth and shareholder returns (such as a $5 billion buyback) further support its mid- to long-term prospects. Holding the stock may be appropriate given its fundamentals and strategic advantages.
How are Colgate-Palmolive dividends and capital gains taxed in the United States?
For U.S. investors, Colgate-Palmolive dividends are typically qualified and taxed at long-term capital gains rates, which are generally lower than ordinary income tax rates. Capital gains realized on CL shares are taxed based on how long the investment was held, with favorable rates for holdings over one year. There is no U.S. withholding tax for residents, and investors can benefit from tax-advantaged accounts like IRAs or 401(k)s to defer or reduce taxes on both dividends and gains.
