Should I buy Ford stock in 2025?

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At HelloSafe, our expert has been tracking Ford's stock performance for over three years. Every month, hundreds of thousands of users in the US trust us to analyze market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Ford.

What is Ford?

How much is Ford stock?

The price of Ford stock is showing mixed momentum this week. Currently at $11.85, the stock is up $0.08 (+0.68%) over the last 24 hours, but down 11.62% for the week. Ford’s market capitalization stands at $47.08 billion, with an average three-month trading volume of 113.72 million shares. The stock features a price/earnings ratio of 9.47, a dividend yield of 6.91%, and a beta of 1.51. Ford presents a blend of income opportunity and sector-driven volatility for US investors.

Our Full Analysis of Ford Stock

We have reviewed Ford’s latest financial results and examined the stock’s performance over the last three years, combining our proprietary algorithms with comprehensive market analysis—including financial metrics, technical signals, market data, and a close comparison to key competitors. This robust approach provides a detailed understanding of Ford’s evolving strengths and the broader sector environment. So, why might Ford stock once again become a strategic entry point into the US automotive sector in 2025?

Recent performance and market context

Amid renewed attention from investors, Ford’s share price currently stands at $11.85, marking a rebound of nearly 20% over the last six months (despite a short-term weekly dip of 11.62%). The last twelve months, although volatile, have been characterized by a resilient recovery from recent lows, with Ford outperforming many peers in periods of market stress. In Q2 2025, Ford reported a remarkable 14.2% year-over-year US sales increase, more than ten times higher than the market average, confirming sustained demand for its vehicles, especially pickups and EVs. This surge follows Q1 results that exceeded analyst forecasts, bolstered by improved profitability and a substantial return to positive operational cash flow. Macroeconomic conditions, including strong consumer demand, better supply chain visibility, and favorable US industrial policies, provide a supportive backdrop for auto manufacturers like Ford. Notably, domestic sentiment is further lifted by Ford’s unique positioning as an iconic American brand and by its robust participation in the fast-evolving electric and connected car ecosystem.

Technical analysis

Ford’s technical picture displays both consolidation and momentum, suggesting the potential emergence of a new bullish phase. As of July 2025, key oscillators including the RSI (74.3) and stochastics (94.4) indicate a short-term overbought condition, often the sign of a strong underlying rally. While the MACD is near neutral at 0.25, most medium-term moving averages—all in buy territory (20-day at $10.63, 50-day at $10.39, 100-day at $9.91, 200-day at $9.94)—significantly support the bullish structure. Immediate resistance lies at $11.91, with a critical ceiling at $12.45, while robust multi-week support stands at $10.65. The convergence of these signals points to a favorable technical setup, particularly as the stock consolidates above prior breakout levels, implying upside potential as new catalysts unfold. In this light, Ford’s short- to medium-term momentum appears robust, aligning well with bullish reversals typically favored by traders and investors alike.

Fundamental analysis

On a fundamental basis, Ford evidences a compelling blend of revenue growth, improving profitability, and an attractive valuation profile in 2025. First-quarter revenue reached $40.7 billion, exceeding consensus and signaling recovery momentum, while operating income and net profit ($471 million–$500 million) affirm management’s focus on cash generation and capital efficiency. With a trailing P/E ratio of just 9.47, Ford trades at a notable discount to both historic norms and much of the sector, offering clear margin of safety for value-focused investors. The forward-looking PEG and price-to-sales ratios similarly underscore undervaluation in light of the company’s strong execution and promising forward guidance.

• Iconic brand status and over 120 years of uninterrupted, innovative manufacturing.
• Leadership in the lucrative North American pickup truck segment (F-150).
• Rapid acceleration in electric vehicle (EV) adoption with the launch of the F-150 Lightning, Mustang Mach-E, and commercial EV models.
• Ongoing investment in autonomous tech, connected vehicles, and digitized services.
• Resilient market share, particularly in North American and emerging markets, even amid global economic headwinds.

These factors, coupled with a consistent and substantial dividend yield of 6.91%, cement Ford’s standing as both an income and growth play for patient investors.

Volume and liquidity

Ford’s stock continues to display impressive market liquidity, with an average daily volume of 113.72 million shares over the past three months. Such sustained trading intensity demonstrates ongoing institutional and retail confidence, providing tight bid-ask spreads and facilitating dynamic position adjustments by investors of all sizes. The immense free float—just under 3.9 billion shares—ensures that Ford remains accessible to active managers and index trackers, creating fertile ground for positive revaluations in periods of heightened demand. This level of liquidity is a fundamental support for both short- and long-term investment strategies, enhancing the attractiveness of the stock as market sentiment improves.

Catalysts and positive outlook

• Electrification Acceleration: Rapid scaling of the F-150 Lightning, Mustang Mach-E, and a growing suite of commercial EVs positions Ford as a credible contender against both established rivals and nimble new entrants in the expanding EV space.
• Truck and Commercial Leadership: Continued US dominance in the pickup segment reinforces Ford's profit engine and market share leadership—particularly crucial as business confidence revives and infrastructure investment rises nationwide.
• Technological Innovation: Strategic bets on artificial intelligence, connected vehicle platforms, and autonomous driving technologies (Ford BlueCruise) enable Ford to participate directly in high-multiple, tech-adjacent trends that are reshaping mobility behaviors.
• ESG and Regulatory Tailwinds: Strong adherence to emerging Environmental, Social, and Governance (ESG) standards improves access to institutional capital, while US policy support for domestic manufacturing materially lowers strategic risk.
• Manufacturing Investments: A recent $4 billion infusion into US plant expansion and adaptation to next-gen propulsion and digital tech signals not just tactical flexibility but a readiness to seize new market share as conditions shift.
• Robust Dividend and Shareholder Returns: A quarterly dividend of $0.15 (yielding 6.91%) provides steady income and signals management’s confidence in Ford’s underlying cash flows.

These bullish catalysts suggest that Ford is exceptionally well-positioned to convert secular automotive trends into sustainable long-term shareholder value, especially as the global auto cycle enters a new growth phase.

Investment strategies

Short-term:
Investors seeking tactical exposure to sector momentum may find Ford attractive at current price levels ($11.85), particularly as the stock trades just below immediate resistance and enjoys strong technical support. The upcoming Q2 earnings in late July 2025, along with continuing positive sales momentum, offer high-probability short-term trading opportunities—especially for those capitalizing on possible post-results breakouts or temporary pullbacks near support ($11.50–$10.65).

Medium-term:
For those adopting a six- to twelve-month horizon, Ford’s combination of growing EV penetration, dominant truck sales, accelerated US industrial investment, and prudent cost control argues for further multiple expansion and incremental dividend growth. Analysts widely anticipate further margin improvement and additional capital returns as Ford’s manufacturing and product strategy matures, supporting an optimistic view on medium-term capital appreciation.

Long-term:
Long-term investors benefit from Ford’s historical brand strength, durable North American and global footprint, and its ability to evolve through industrial revolutions—most recently through AI, electrification, and advanced manufacturing. The attractive payout, proven corporate resilience, and disciplined management set a strong foundation for compounding value well into the next decade. Furthermore, Ford’s alignment with public policy and sustainability goals should enhance its enterprise value as ESG investing continues to gain ground.

Regardless of timeframe, ideal portfolio positioning may be found by accumulating Ford shares during technical consolidations at or near support—especially ahead of major product or earnings catalysts. The convergence of positive sector momentum, undervalued metrics, and multi-dimensional innovation cycle suggests that Ford may be at the dawn of a new growth phase, supporting strategic entry at these levels.

Is it the right time to buy Ford?

Ford’s bull case in 2025 rests on a series of well-founded strengths: accelerating EV adoption, continued leadership in profitable truck and commercial segments, disciplined execution of manufacturing and technology investments, and resilient cash flow underpinned by a robust dividend policy. Its attractive valuation, evidenced by a single-digit P/E and substantial yield, coupled with high liquidity, provides compelling justification for renewed interest from both income and growth investors.

With technical readings aligning for a possible new bullish phase, strong operational momentum, and external catalysts imminent (notably the Q2 2025 results and deepening EV innovation), Ford seems to represent an excellent opportunity for those seeking to balance value, growth, and income in their portfolios. While prudent risk management should always guide stock selection, the evidence supports a confident, optimistic outlook for Ford’s shares in the current market context.

Ford may be entering a new era of dynamic growth, with the current environment presenting one of the most attractive entry points for investors in recent years.

How to buy Ford stock in the US

Buying Ford stock online is both straightforward and secure when you use a regulated US broker. There are two main ways to invest: spot buying, where you own real Ford shares, and CFD trading, which lets you speculate on price movements with leverage. Understanding the differences helps you choose the best fit for your needs—compare leading brokers using the comparison tool further down the page.

Spot buying

A cash purchase means you buy Ford shares outright and become a shareholder. Most brokers charge a fixed commission per order, typically around $0 to $10 depending on the platform.

Gain scenario

If the Ford share price is $11.85, you can buy around 84 shares with a $1,000 stake, including a brokerage fee of around $5.

If the share price rises by 10%, your shares are now worth $1,100.

Result: +$100 gross gain, i.e. +10% on your investment.

Trading via CFD

CFD (Contract for Difference) trading allows you to speculate on Ford’s share price without owning the actual stock. CFDs offer leverage, which multiplies your market exposure. Fees often include the spread (the broker’s profit margin) and an overnight financing charge if you hold the position for multiple days.

Example of a CFD position with leverage

You open a CFD position on Ford shares, with 5x leverage and a $1,000 stake.

This gives you a market exposure of $5,000.

✔️ Gain scenario:

If the stock rises by 8%, your position gains 8% × 5 = 40%.

Result: +$400 gain, on a bet of $1,000 (excluding fees).

Final advice

Always compare broker fees, platforms, and terms before making any investment. The best method for buying Ford depends on your own goals: direct share ownership with spot buying suits long-term investors, while CFD trading can be attractive for those seeking flexibility and leverage for short-term strategies. Use the broker comparison further down the page to find the solution that matches your investment profile.

Our 7 tips for buying Ford stock

The latest news about Ford

Ford reported a major Q2 2025 US sales surge beating the overall auto market by a wide margin. In July 2025, Ford posted a 14.2% year-over-year jump in its US vehicle sales for the second quarter—far outpacing the US auto market’s 1.4% average growth. This growth was largely fueled by robust demand for its F-Series trucks and strong performance in electric vehicles, giving a clear signal of Ford’s sustained relevance in the American automotive landscape.

First-quarter 2025 results from Ford showed a solid return to profitability driven by US operations. Ford’s Q1 2025 financial results revealed a net profit of $471 million with revenues of $40.7 billion and an adjusted EBIT of $1 billion, exceeding analyst expectations. Higher cash flow and improved operating margins stemmed from US sales, affirming the financial health of Ford’s domestic business.

The Ford F-150 remains America’s best-selling pickup, strengthening the brand’s US market leadership. Continued dominance in the lucrative pickup segment, especially through the F-150 line, underscores Ford’s strong foothold in the US, where consumer loyalty and fleet demand are particularly high. This strategic position supports the company’s ability to weather sector cycles and tap into new growth opportunities.

Ford’s focus on electric vehicles and innovation is reinforced by increasing US consumer adoption. EV sales, highlighted by the F-150 Lightning and Mustang Mach-E, represent a rapidly growing segment. Ford’s investments in electrification and associated technologies are helping it capture market share in the US, further bolstered by favorable US policy developments in energy and infrastructure.

Technical indicators for Ford stock suggest a constructive buying momentum amid recent price volatility. Despite a brief 11.6% weekly decline, Ford’s technical signals (moving averages and volume) remain positive, reflecting strong market interest. The stock’s attractive price-to-earnings ratio and a solid 6.91% dividend yield provide additional draw for investors focused on US income and value stocks.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.