Should I buy Intuit stock in 2025?

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At HelloSafe, our experts have been tracking Intuit's stock performance for over three years. Every month, over a million users in the US trust us to analyze market trends and identify the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Intuit.

What is Intuit?

How much is Intuit stock?

The price of Intuit stock is rising this week. As of now, Intuit trades at $780.68, showing a 24-hour increase of $6.98 (+0.90%) and a weekly gain of 1.36%. Intuit holds a market capitalization of $217.47 billion with an average three-month trading volume of 1.82 million shares. The stock has a Price/Earnings Ratio of 63.84, a dividend yield of 0.53%, and a beta of 1.28. Given its rapid growth and high P/E, Intuit offers strong potential but may see price swings as investor expectations adjust.

Our full analysis of Intuit stock

After an in-depth review of Intuit’s most recent financial results and a careful analysis of the stock’s trajectory over the past three years, we have leveraged multiple sources—including proprietary algorithms that synthesize financial ratios, technical signals, market trends, and competitive benchmarking. These blended insights provide a holistic perspective on Intuit’s positioning versus its technology peers. So, why might Intuit stock once again become a strategic entry point into the US fintech and business software landscape in 2025?

Recent performance and market context

Intuit’s momentum remains firmly positive, with the stock currently trading at $780.68—representing a 0.90% intraday increase and a gain of 1.36% over the past week. Over the last six months, the share price has risen by 23.79%, continuing an impressive multi-year uptrend fueled by robust fundamentals and strong execution. This current level is just below its 52-week high of $790.60, all the more significant given the intense competition in the technology sector. Intuit’s accelerating expansion in cloud-based accounting, tax, and compliance solutions has allowed the company to consistently outperform major indices and sector peers. The strong rally is anchored in tangible events: the recent launch of groundbreaking AI-powered virtual agents for QuickBooks (July 2025), successful integration of Google Cloud AI within TurboTax, and updated revenue guidance reassuring the market of Intuit’s sustained growth engine. Additionally, favorable macroeconomic tailwinds—such as the resilience of US small and medium-sized enterprises (SMBs), ongoing digital transformation, and policymakers’ support for entrepreneurship—have created a constructive backdrop supporting the company’s secular growth.

Technical analysis

Intuit’s technical profile is overtly bullish across key indicators. The Relative Strength Index (RSI) stands at 67.90, approaching overbought territory but signaling robust demand, while the MACD reading of 19.33 signals a positive momentum trend. Notably, 92.86% of moving average signals are bullish, reflecting systematic upward pressure and technical confirmation of the uptrend. The 20-day moving average—recently established as a support level—reinforces the immediate floor for the price and suggests strength in buying interest during modest downturns. The short- and medium-term structures remain intact, with strong upward channels and pronounced technical support at $532.65, referencing the 52-week low and marking favorable asymmetry for potential new entrants. Breakout attempts above the $790.60 resistance could further catalyze accelerated gains on high trading volumes. This technical configuration is ideal for both range traders and longer-term investors seeking early entry ahead of further catalysts.

Fundamental analysis

From a fundamental standpoint, Intuit continues to deliver a striking growth profile. The company reported Q3 2025 revenues of $7.75 billion—exceeding analyst expectations by $190 million—and a 15% year-over-year sales increase. Non-GAAP EPS stood at $11.65, powered by double-digit top-line expansion and margin stability, with annual revenues now topping $18.18 billion and net income at $3.47 billion. Intuit’s operating margins are among the highest in the software industry, supported by the sticky, subscription-based nature of its ecosystem (including QuickBooks, TurboTax, Credit Karma, and Mailchimp). This robust performance justifies the current premium valuation: the stock trades at a trailing P/E of 63.84, a multiple the market continues to ascribe to top-tier SaaS and fintech platforms with outsized growth, high cash flow conversion, and entrenched competitive positions. The PEG ratio and price-to-sales multiples remain above sector averages, reflecting Intuit’s sustained revenue velocity and defensible innovation lead. Notable structural strengths—such as high brand equity, continuous investment in proprietary AI (GenOS), and a dominant presence in tax/accounting solutions—ensure enduring market relevance and further elevate its investment profile.

Volume and liquidity

Share turnover remains strong, with Intuit’s three-month average daily volume at 1.82 million shares and a robust public float of nearly 272 million shares. This liquidity ensures tight bid-ask spreads and efficient price discovery—a sign of high institutional engagement and sustained market interest. The solid volume profile supports confidence in the validity of recent price gains, underscoring that they are driven by meaningful capital flows rather than low-volume volatility. Intuit’s large float also empowers flexible valuation dynamics, favoring both active and passive investors who seek reliable entry and exit points, minimizing slippage risk.

Catalysts and positive outlook

A wave of new catalysts is poised to reinforce Intuit’s bullish narrative. The recent launch of AI agents embedded in QuickBooks represents a leap forward in workflow automation and client engagement, expanding monetization opportunities across SMB and professional segments. The strategic partnership with Google Cloud to enhance TurboTax’s AI features—streamlining tax filing and real-time accuracy—showcases Intuit’s relentless commitment to innovation. Growth prospects are further bolstered by upwardly revised revenue guidance (+15% for fiscal 2025), strong momentum in TurboTax Live (+12% expected growth), and the continued scaling of Credit Karma and Mailchimp integrations. At the industry level, Intuit stands to benefit from secular trends such as the digitization of financial management, regulatory support for digital compliance, and broad-based adoption of AI-powered tools by US small businesses and consumers. ESG initiatives, including responsible data stewardship and transparency, further strengthen investor confidence and expand Intuit’s profile among impact-focused portfolios.

Investment strategies

• Short-term: Recent technical strength, combined with bullish momentum after Q3 earnings, provides an ideal backdrop for traders seeking new breakouts above the $790.60 level. Positive sentiment tied to immediate catalysts—like AI launches and upcoming earnings updates—favors tactical allocations with a tight risk discipline.
• Medium-term: Investors looking six to twelve months ahead may capitalize on robust revenue guidance, ongoing feature rollouts for flagship products, and continued market share gains in the fintech and SMB software segments. The upcoming ex-dividend and earnings dates present further inflection points for strategic entry.
• Long-term: For those building positions for multiple years, Intuit’s dominant market share, network effects, and relentless innovation pipeline bode well for durable value creation. Strong recurring revenues, loyal customer bases, and deep investment in AI ensure that the stock—and, more importantly, its business model—remains well positioned for ongoing outperformance, regardless of broader market gyrations.

Timing an entry at a technical consolidation or in anticipation of a new catalyst can help optimize returns. With support levels well established, downside appears structurally limited while upside remains open as Intuit continues to convert operational wins into sustained earnings growth.

Is it the right time to buy Intuit?

The evidence is increasingly persuasive: Intuit combines elite recurring revenue streams, market-defining innovation, robust financial health, and surging technical momentum—all exactly when US tech stocks are back in favor with both retail and institutional investors. Management’s revised growth outlook and bold AI initiatives have fortified its medium-term prospects, while the ongoing rally and strong volume validate market conviction. In sum, the fundamentals justify renewed interest, and the alignment of technical and macro signals suggests that the stock may be entering a new bullish phase. Investors searching for an exceptional opportunity in financial technology should consider that Intuit is set to remain a cornerstone of the digital transformation of business and consumer finance for years to come.

How to buy Intuit stock in the US

Buying Intuit stock online is both simple and secure when you use a regulated broker. Investors can choose between two main methods: buying shares outright (“cash” or “spot” purchase) to hold them in your portfolio, or trading Contracts for Difference (CFDs) for leveraged strategies. Both approaches are accessible and transparent, but each has different risk profiles and costs. You’ll find a broker comparison further down the page to help you make the right choice.

Spot buying

A cash (or spot) purchase means you buy Intuit shares directly, becoming a shareholder and benefiting from dividends and price gains. Most US brokers charge a fixed commission per order, usually around $5, plus possible small regulatory fees.

Gain Scenario Example

If the Intuit share price is $780.68 USD, you can buy around 1 share with a $1,000 stake, including a brokerage fee of around $5.

✔️ Gain scenario:

If the share price rises by 10%, your shares are now worth $1,100.

Result: +$100 gross gain, i.e. +10% on your investment.

Trading via CFD

CFD trading allows you to speculate on Intuit’s price movements without owning the underlying shares. Fees typically include a bid/ask spread and overnight financing if you keep your position open for more than one day. CFDs are popular for their flexibility and leverage, but carry higher risk.

CFD Gain Scenario

You open a CFD position on Intuit shares, with 5x leverage.

This gives you a market exposure of $5,000.

✔️ Gain scenario:

If the stock rises by 8%, your position gains 8% × 5 = 40%.

Result: +$400 gain, on a bet of $1,000 (excluding fees).

Final advice

Before investing, always compare brokers’ fees, platform conditions, and the financial products offered. Choosing between stock ownership and CFDs depends on your investment goals, risk appetite, and strategy – and our broker comparator further down this page can help you decide confidently.

Our 7 tips for buying Intuit stock

The latest news about Intuit

Intuit has announced the launch of new AI-powered virtual agents for QuickBooks in the United States. This innovation automates daily bookkeeping and payment tracking, reinforcing Intuit’s leadership in US small business financial software and supporting future revenue growth.

The current Intuit share price has reached a new annual high of $780.68 after quarterly results. This stock performance underscores strong market confidence, particularly after surpassing quarterly revenue and earnings expectations by significant margins.

Intuit reported Q3 2025 US revenues of $7.75 billion, beating consensus estimates by $190 million. Strong growth in TurboTax and Credit Karma services in the US market contributed to 15% year-over-year revenue expansion and exceeded analyst forecasts.

The recent TurboTax integration with Google Cloud AI has been rolled out specifically for the US tax season. This strategic move further simplifies tax filing for millions of American customers, enhancing product value and user retention.

Analysts forecast sustained US revenue and earnings momentum, raising full-year guidance for 2025. Management now anticipates 15% annual revenue growth, reflecting optimism on continued penetration of US fintech and tax segments.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.