Should I buy Intuit stock in 2025?

P. Laurore
P. Laurore updated on May 21, 2025
Intuit
4.5
hellosafe-logoScore

Is Intuit stock a buy right now?

As of early May 2025, Intuit Inc. (NASDAQ: INTU) is trading near $623 with an average daily volume around 1.9 million shares, underscoring sustained investor engagement in the stock. Coming off a robust quarterly report with revenue up 17% year-over-year and operating income surging by 61%, Intuit has exceeded analyst expectations, reinforcing its reputation for reliable performance in the financial software sector. Recent strategic moves—such as the acquisition of HR solutions provider GoCo and a notable AI partnership with Google Cloud—signal management’s commitment to innovation and diversification. The financial technology industry is undergoing rapid transformation, and Intuit stands out as a sector leader in small business and tax software, underpinned by iconic offerings like QuickBooks and TurboTax. Despite operating at a rich valuation, constructive market sentiment is apparent: the stock is trading above key moving averages and momentum indicators remain positive, indicating underlying investor confidence. Looking ahead, a consensus from over 38 major national and international banks places Intuit’s price target at $810, reflecting optimism regarding ongoing growth, AI-driven initiatives, and a continued expansion in core and adjacent markets. This environment makes Intuit a compelling consideration for investors seeking both growth and stability within technology.

  • Consistent double-digit revenue growth supported by strong demand for financial software.
  • Leader in small business and consumer tax solutions with high brand recognition.
  • Ongoing strategic innovation, notably through AI integration and key acquisitions.
  • Rising dividend, up 16% from the previous year, with ongoing commitment to returns.
  • Robust earnings momentum, regularly exceeding Wall Street’s quarterly expectations.
  • Valuation remains elevated, with a P/E above sector average—a point to monitor.
  • Increasing competition in the fintech space could slightly pressure future market share.
Table of Contents
  • What is Intuit?
  • How much is Intuit stock?
  • Our full analysis on Intuit </b>stock
  • How to buy Intuit stock in United States?
  • Our 7 tips for buying Intuit stock
  • The latest news about Intuit
  • FAQ
icon

Why trust HelloSafe?

At HelloSafe, our experts have been monitoring Intuit’s performance for over three years. Every month, over a million users in the United States trust us to interpret market trends and highlight the best investment opportunities. Our analyses are intended for informational purposes only and do not constitute investment advice. In line with our ethical charter, we have never received, and will never accept, any compensation from Intuit.

What is Intuit?

IndicatorValueAnalysis
🏳️ NationalityUnited StatesUS-based, enabling strong access to North American tech and financial markets.
💼 MarketNASDAQListed on the NASDAQ, a major exchange for leading technology companies.
🏛️ ISIN codeUS4612021034Unique identifier for Intuit stock on global financial markets.
👤 CEOSasan K. GoodarziVisionary CEO driving AI initiatives and expansion through key acquisitions.
🏢 Market cap$174.22 billionLarge-cap status signals strength, but also reflects high investor expectations.
📈 Revenue$4 billion (Q2 FY2025)Robust quarterly growth (+17% YoY) highlights high product demand and effective scaling.
💹 EBITDA$593 million (Q2 FY2025, GAAP operating income)Significant YoY increase (+61%), demonstrating improved operational efficiency.
📊 P/E Ratio (Price/Earnings)58.13 (TTM); 28.90 (Forward)High multiple signals growth expectations; forward P/E shows some normalization projected.
Key indicators and latest financial metrics for Intuit.
🏳️ Nationality
Value
United States
Analysis
US-based, enabling strong access to North American tech and financial markets.
💼 Market
Value
NASDAQ
Analysis
Listed on the NASDAQ, a major exchange for leading technology companies.
🏛️ ISIN code
Value
US4612021034
Analysis
Unique identifier for Intuit stock on global financial markets.
👤 CEO
Value
Sasan K. Goodarzi
Analysis
Visionary CEO driving AI initiatives and expansion through key acquisitions.
🏢 Market cap
Value
$174.22 billion
Analysis
Large-cap status signals strength, but also reflects high investor expectations.
📈 Revenue
Value
$4 billion (Q2 FY2025)
Analysis
Robust quarterly growth (+17% YoY) highlights high product demand and effective scaling.
💹 EBITDA
Value
$593 million (Q2 FY2025, GAAP operating income)
Analysis
Significant YoY increase (+61%), demonstrating improved operational efficiency.
📊 P/E Ratio (Price/Earnings)
Value
58.13 (TTM); 28.90 (Forward)
Analysis
High multiple signals growth expectations; forward P/E shows some normalization projected.
Key indicators and latest financial metrics for Intuit.

How much is Intuit stock?

The price of Intuit stock is rising this week. As of now, Intuit shares trade at $623.19, reflecting a 0.68% decrease over the past 24 hours but a positive 0.51% gain for the week. The company’s market capitalization stands at $174.22 billion, with an average three-month trading volume of 1.91 million shares.

P/E RatioDividend YieldBeta
58.130.67%Moderate market sensitivity
Key financial metrics for Intuit stock.
58.13
Dividend Yield
0.67%
Beta
Moderate market sensitivity
Key financial metrics for Intuit stock.

Investors should note that while the stock shows steady upward momentum, its valuation suggests both growth potential and occasional price volatility.

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Our full analysis on Intuit stock

We have thoroughly reviewed Intuit Inc.'s latest quarterly results and analyzed the stock’s trajectory across the past three years, leveraging comprehensive financial data, technical patterns, and consensus views from both our own algorithms and leading market experts. By integrating these sources—ranging from financial metrics to sector trends and competitive benchmarking—we present a forward-looking analysis that aims to spotlight Intuit as a prime candidate for strategic portfolio positioning. So, why might Intuit stock once again become a strategic entry point into the ever-evolving financial technology sector in 2025?

Recent Performance and Market Context

Intuit’s share price stands at $623.19 as of May 2, 2025, reflecting a remarkable demonstration of both resilience and upward potential amidst broader market volatility. Over the trailing twelve months, INTU posted a 1.3% share price gain despite periods of market rotation away from technology stocks and intermittent macroeconomic turbulence. Zooming out further, investors have enjoyed a multi-year compound return, underpinned by consistent top-line expansion and disciplined strategic execution.

  • Strong Q2 2025 results: Revenue surged to $4 billion (up 17% YoY), far outpacing consensus estimates, while GAAP operating income expanded an impressive 61% to $593 million.
  • Dividend momentum: The annual dividend now sits at $4.16 (+16% YoY), underscoring confidence in future cash generation.
  • Strategic dealmaking and partnerships: The acquisition of HR-platform GoCo and new AI-powered collaborations with Google Cloud are broadening Intuit’s competitive moat.

Sector-wide tailwinds also favor Intuit. The ongoing digitization of small business workflows, mounting demand for user-friendly tax solutions, and the proliferation of personal finance tools have provided robust fundamental support for leading financial software firms. With the Federal Reserve signaling a more stable rate regime for the remainder of 2025, technology leaders like Intuit are especially well-placed to capture renewed capital inflows as risk appetite returns.

Technical Analysis

  • Moving averages: The current price is above the 20-day ($601.55), 50-day ($599.30), 100-day ($605.03), and 200-day ($614.36) exponential moving averages, signaling bullish momentum in both the short and medium term.
  • Relative Strength Index (RSI): At 59.90, Intuit’s RSI comfortably avoids overbought conditions, suggesting additional upside room without imminent exhaustion.
  • MACD: The positive MACD reading (+6.85) highlights strengthening upward momentum since the last earnings release.
  • Support/resistance: With robust support at $620.24 and minor resistance at $625.51, the current trading band provides a solid foundation for further gains. The 52-week price range ($532.65 – $714.78) positions the stock attractively—near strong support and well beneath historical highs.

Moreover, the moderate ADX (12.45) reflects a transition phase that often precedes the emergence of a stronger trend, while the CCI reading (+110.51) hints at incipient buying pressure. Investors searching for favorable risk/reward entry points may view these confluences as evidence the stock is poised for a new bullish phase should positive catalysts continue to emerge.

Fundamental Analysis

  • Consistent growth: The company reported 17% year-over-year revenue expansion for Q2 FY2025, outpacing the broader software sector and its principal rivals. Next year’s revenue and EPS are projected to rise 13.4% and 16.2%, respectively.
  • Profitability: Margins continue to improve, evidenced by the 61% surge in operating income. This growth confirms both pricing power and effective cost management.
  • Attractive forward valuation: Although the current trailing P/E (58.13) and price/sales ratio (10.29) may appear elevated, Intuit’s forward P/E drops to 28.90, and its PEG ratio (1.88) remains within the range considered reasonable for top-tier, high-growth tech companies. This dynamic—premium multiples on accelerating fundamentals—signals that the valuation is underpinned by robust earnings growth rather than pure speculation.
  • Structural strengths: Intuit’s dominance in flagship segments (QuickBooks, TurboTax, Credit Karma), relentless innovation (notably in AI-powered automation and analytics), and sustained expansion (including recent acquisitions and international initiatives) reaffirm its durable competitive advantages.

The company has regularly exceeded analyst expectations, with 38 major analysts currently covering the stock and a consensus “Strong Buy” recommendation. The average price target—$697.18—implies additional upside potential of over 12% from current levels, affirming market conviction in Intuit’s favorable risk-return profile.

Volume and Liquidity

  • Average 3-month daily trading volume: 1.91 million shares—sufficient liquidity to accommodate both retail and institutional flows without undue volatility.
  • Dynamic float: The company’s share float structure supports flexible valuation, ensuring efficient price discovery even as trading interest ebbs and flows.
  • Dividend growth: Consistent dividend increases—most recently a robust 16% year-over-year hike—serve as a recurring signal to the market of underlying financial health and management’s confidence in ongoing cash flow generation.

These liquidity dynamics are vital for investors seeking dependable trading conditions, and may also help control drawdowns in the event of broader market setbacks.

Catalysts and Positive Outlook

  • Upcoming earnings (May 22, 2025): The pending Q3 earnings release is a widely-anticipated event that could provide fresh momentum should management reaffirm or raise guidance in the context of continued demand strength.
  • Artificial Intelligence integration: Accelerated investment in AI-driven features, including new Google Cloud-powered TurboTax tools, is expected to unlock new levels of customer value—fueling higher retention, upselling, and international reach.
  • Expansion through M&A: Recent strategic acquisitions (Credit Karma, GoCo, Mailchimp) are being successfully integrated, adding powerful new verticals and enhancing the technological suite offered to small businesses and individual consumers.
  • ESG and sustainability focus: Ongoing ESG initiatives are resonating positively with both customers and investors, supporting long-term brand resilience and opening the door to additional institutional interest.
  • Favorable regulatory/market outlook: Stabilizing interest rates, persistent digitization trends, and rising demand for compliant, user-friendly financial management software create a supportive macro backdrop.

Taken together, these factors suggest that Intuit is not only adapting to a rapidly evolving sector, but actively shaping its trajectory through innovation and strategic foresight.

Investment Strategies

  • Short-term entry: The stock currently trades near defined support levels ($620.24) and just below analyst price targets, while looming catalysts such as the May earnings event could swiftly alter sentiment and drive price action.
  • Medium-term positioning: As Intuit continues to integrate new AI capabilities and consolidate recent acquisitions, the company could see multiple quarters of elevated earnings and revenue surprises—providing ample runway for appreciation.
  • Long-term conviction: For patient investors, Intuit’s leadership in financial software, robust dividend growth, and durable competitive moats offer compelling grounds for multi-year accumulation, especially as digitization trends deepen and international markets beckon.

In each scenario, the convergence of technical, fundamental, and market signals seems to justify renewed interest—whether one seeks near-term opportunity, steady compound growth, or both.

Is It the Right Time to Buy Intuit?

In summary, Intuit’s blend of operational excellence, forward-thinking strategy, and sector leadership make the stock a stand-out choice for those seeking exposure to the financial technology space. The company is growing faster than key rivals, boasting consistent profitability, and delivering expanding dividends while remaining at the innovation frontier through major AI and cloud partnerships. With the next earnings release just around the corner and the stock trading attractively near long-term support bands, the risk/reward profile appears increasingly favorable.

For investors seeking high-quality exposure to the financial software sector, Intuit seems to represent an excellent opportunity at this juncture—with leading indicators, analyst targets, and fundamental models all pointing toward continued momentum. As technology adoption accelerates in both small business and consumer finance, Intuit’s market share and innovation engine position it to benefit from the next cycle of sector growth.

Ultimately, in today’s market landscape, Intuit’s sustainable growth model, resilient cash flow, and aggressive investment in next-generation technologies firmly justify careful consideration as a strategic portfolio addition. The combination of fundamental strength and near-term catalysts suggests the stock may be entering a new bullish phase, making this a moment for investors to take a closer, more confident look at Intuit as a leading opportunity within tech.

How to buy Intuit stock in United States?

Buying Intuit (INTU) stock online has never been simpler or more secure, thanks to regulated US brokers that offer user-friendly and transparent platforms. Investors can choose between two main approaches: buying Intuit stock directly (“spot” or “cash” buying) or trading Contracts for Difference (CFDs) to speculate on price movements with leverage. Both methods are accessible online, each suited to different investor profiles and objectives. To help you make an informed decision, a detailed broker comparison is available further down the page.

Spot Buying

A cash purchase of Intuit stock means buying the shares outright, making you a partial owner of the company. This is the classic method, ideal for investors looking for long-term growth or dividend payments. Most brokers in the US charge a modest fixed commission per order—typically around $5 per trade.

icon

Example

If the Intuit share price is $623.19, a $1,000 investment allows you to buy about 1.59 shares, accounting for a $5 brokerage fee.
✔️ Gain scenario:
If the share price rises by 10%, your shares would be worth $1,100.
Result: You realize a gross gain of $100, or +10% on your initial investment.

Trading via CFD

CFD (Contract for Difference) trading lets you speculate on Intuit’s share price without owning the underlying stock. This flexible method is popular with active traders, as it allows both long (buy) and short (sell) positions using leverage—magnifying gains and losses. Instead of paying a fixed commission, you incur a spread (the difference between buying and selling prices) and overnight financing fees if the position is held overnight.

icon

Example

You open a CFD position on Intuit shares with 5× leverage and a $1,000 deposit. Your market exposure is $5,000.
✔️ Gain scenario:
If the stock rises by 8%, you make a gain of 8% × 5 = 40%.
Result: That’s a $400 profit on your $1,000 stake (before fees).

Final Advice

Before you invest, it’s important to compare each broker’s fees, trading conditions, and available features to find the best fit for your strategy—whether you want to invest for the long term or trade actively with leverage. Your choice should be driven by your personal objectives and risk appetite. For more details, be sure to check out the broker comparison table further down the page.

Application
Rates & Fees
Learn More
#1
30+ million users
#1Recommended by Forbes
Rates & Fees
4.9
51% of CFD accounts lose money. You will never lose more than your investment.
5 Things to Know About eToro

Is eToro reliable?

Yes, eToro is a reliable platform, regulated by leading authorities, including the AMF in France, as well as the FCA (UK), ASIC (Australia) and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognized for its security and transparency. Based on our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.

Why choose eToro?

With eToro, you don’t need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while investing.
You have access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community for exchanging ideas: eToro makes investing simple, interactive and educational. It's a bit like the Spotify of investing.

What are the fees at eToro?

eToro is transparent about its fees: no commission on the purchase of stocks or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposits are free, and withdrawals are set at $5. In the event that you remain inactive for 12 months or more, a $10 monthly fee applies.
Finally, the fees charged are also clearly stated on its website (we can't say the same about all competitors).

Who is eToro for?

eToro is mainly for beginners and intermediates, thanks to its simplicity and educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).

Is it easy to withdraw your money from eToro?

Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step-by-step, ensuring you have permanent access to your funds. After analyzing thousands of customer cases, no such problem has been identified.

Is eToro reliable?

Yes, eToro is a reliable platform, regulated by leading authorities, including the AMF in France, as well as the FCA (UK), ASIC (Australia) and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognized for its security and transparency. Based on our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.

Why choose eToro?

With eToro, you don’t need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while investing.
You have access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community for exchanging ideas: eToro makes investing simple, interactive and educational. It's a bit like the Spotify of investing.

What are the fees at eToro?

eToro is transparent about its fees: no commission on the purchase of stocks or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposits are free, and withdrawals are set at $5. In the event that you remain inactive for 12 months or more, a $10 monthly fee applies.
Finally, the fees charged are also clearly stated on its website (we can't say the same about all competitors).

Who is eToro for?

eToro is mainly for beginners and intermediates, thanks to its simplicity and educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).

Is it easy to withdraw your money from eToro?

Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step-by-step, ensuring you have permanent access to your funds. After analyzing thousands of customer cases, no such problem has been identified.

#2
CFD and Indices Expert
#2
Rates & Fees
4.9
74% of CFD accounts lose money. Your capital is at risk.
5 Things to Know About IG

Is IG reliable?

IG is a trustworthy trading platform, regulated by top authorities such as the CFTC and NFA in the United States, ensuring your funds are secure. It has strong measures in place to protect users and guarantees complete transparency. Thousands of clients worldwide vouch for its reliability and security.

Why choose IG?

IG stands out with its user-friendly interface, making it perfect for beginners. It offers unique tools like IG Academy and ProRealTime for learning and market analysis. The platform provides access to a wide range of assets, including stocks, ETFs, and cryptocurrencies, along with a strong community for trading discussions.

What are the fees at IG?

IG offers competitive spreads with no commissions on buying stocks or ETFs. Withdrawal fees are transparent, and inactivity fees apply after one year without activity. The platform maintains a clear pricing structure, allowing users to easily understand all costs related to their transactions.

Who is IG for?

IG is perfect for beginner and intermediate traders due to its simple interface and educational resources. It also caters to experienced investors with advanced trading tools. Users have access to a wide variety of assets like stocks, cryptocurrencies, and ETFs, making it suitable for diversifying portfolios.

Is it easy to withdraw money from IG?

Withdrawing funds from IG is quick and straightforward, offering options such as PayPal, bank transfer, or credit card. Processing times are usually 1 to 3 business days. IG ensures a transparent withdrawal process, and many users appreciate the clarity of withdrawal fees, providing a hassle-free experience.

Is IG reliable?

IG is a trustworthy trading platform, regulated by top authorities such as the CFTC and NFA in the United States, ensuring your funds are secure. It has strong measures in place to protect users and guarantees complete transparency. Thousands of clients worldwide vouch for its reliability and security.

Why choose IG?

IG stands out with its user-friendly interface, making it perfect for beginners. It offers unique tools like IG Academy and ProRealTime for learning and market analysis. The platform provides access to a wide range of assets, including stocks, ETFs, and cryptocurrencies, along with a strong community for trading discussions.

What are the fees at IG?

IG offers competitive spreads with no commissions on buying stocks or ETFs. Withdrawal fees are transparent, and inactivity fees apply after one year without activity. The platform maintains a clear pricing structure, allowing users to easily understand all costs related to their transactions.

Who is IG for?

IG is perfect for beginner and intermediate traders due to its simple interface and educational resources. It also caters to experienced investors with advanced trading tools. Users have access to a wide variety of assets like stocks, cryptocurrencies, and ETFs, making it suitable for diversifying portfolios.

Is it easy to withdraw money from IG?

Withdrawing funds from IG is quick and straightforward, offering options such as PayPal, bank transfer, or credit card. Processing times are usually 1 to 3 business days. IG ensures a transparent withdrawal process, and many users appreciate the clarity of withdrawal fees, providing a hassle-free experience.

#3
CFD specialist
#3
Rates & Fees
4.8
On the broker's website
5 things to know about Avatrade

Is AvaTrade reliable?

AvaTrade is a trusted broker, regulated by major institutions, starting with the AMF in France, but also the Central Bank of Ireland, ASIC (Australia) and the FSA (Japan). Active since 2006, it offers solid guarantees, including the separation of client funds and strict compliance with international standards. With over 300,000 active users, it inspires confidence in both novice and experienced traders.

Why choose AvaTrade?

AvaTrade combines simplicity and expertise. Tutorials, demo accounts and free training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don't need to be an expert: AvaTrade adapts to you.

What are the fees at AvaTrade?

AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when you pay.

Who is AvaTrade for?

AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you're looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is a great choice.

Is it easy to withdraw money from AvaTrade?

Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, wire transfer or electronic wallets. Everything is designed to offer you fast, clear and secure access.

Is AvaTrade reliable?

AvaTrade is a trusted broker, regulated by major institutions, starting with the AMF in France, but also the Central Bank of Ireland, ASIC (Australia) and the FSA (Japan). Active since 2006, it offers solid guarantees, including the separation of client funds and strict compliance with international standards. With over 300,000 active users, it inspires confidence in both novice and experienced traders.

Why choose AvaTrade?

AvaTrade combines simplicity and expertise. Tutorials, demo accounts and free training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don't need to be an expert: AvaTrade adapts to you.

What are the fees at AvaTrade?

AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when you pay.

Who is AvaTrade for?

AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you're looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is a great choice.

Is it easy to withdraw money from AvaTrade?

Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, wire transfer or electronic wallets. Everything is designed to offer you fast, clear and secure access.

Our 7 tips for buying Intuit stock

📊 Step📝 Specific tip for Intuit
Analyze the marketAssess Intuit’s financial health by reviewing its strong recent revenue growth, bullish technical indicators, and leadership in financial software solutions.
Choose the right trading platformSelect a trustworthy U.S. brokerage that provides access to NASDAQ-listed stocks, offers competitive commissions, and allows for timely execution of INTU trades.
Define your investment budgetDecide how much you want to invest in Intuit, keeping in mind its high share price and market volatility. Consider diversifying beyond just technology stocks.
Choose a strategy (short or long term)For most investors, prioritize a long-term strategy to benefit from Intuit’s growth outlook, rising dividends, and steady innovation in financial technology.
Monitor news and financial resultsStay updated on Intuit’s quarterly results (next release: May 22, 2025) and strategic moves, especially around AI development and major product launches.
Use risk management toolsSet stop-loss or trailing stop orders to protect gains and manage downside, especially as Intuit trades at premium valuation levels relative to peers.
Sell at the right timeConsider locking in profits if INTU approaches analyst targets or hits technical resistance, and reevaluate if there are regulatory or competitive headwinds.
Steps and specific tips for investing in Intuit stock.
Analyze the market
📝 Specific tip for Intuit
Assess Intuit’s financial health by reviewing its strong recent revenue growth, bullish technical indicators, and leadership in financial software solutions.
Choose the right trading platform
📝 Specific tip for Intuit
Select a trustworthy U.S. brokerage that provides access to NASDAQ-listed stocks, offers competitive commissions, and allows for timely execution of INTU trades.
Define your investment budget
📝 Specific tip for Intuit
Decide how much you want to invest in Intuit, keeping in mind its high share price and market volatility. Consider diversifying beyond just technology stocks.
Choose a strategy (short or long term)
📝 Specific tip for Intuit
For most investors, prioritize a long-term strategy to benefit from Intuit’s growth outlook, rising dividends, and steady innovation in financial technology.
Monitor news and financial results
📝 Specific tip for Intuit
Stay updated on Intuit’s quarterly results (next release: May 22, 2025) and strategic moves, especially around AI development and major product launches.
Use risk management tools
📝 Specific tip for Intuit
Set stop-loss or trailing stop orders to protect gains and manage downside, especially as Intuit trades at premium valuation levels relative to peers.
Sell at the right time
📝 Specific tip for Intuit
Consider locking in profits if INTU approaches analyst targets or hits technical resistance, and reevaluate if there are regulatory or competitive headwinds.
Steps and specific tips for investing in Intuit stock.

The latest news about Intuit

Intuit’s most recent quarterly results showed robust growth, beating analyst expectations and highlighting strong US market demand. For the quarter ended January 31, 2025, Intuit reported revenue of $4 billion, up 17% year-over-year, and GAAP operating income surged 61% to $593 million, both surpassing analyst forecasts. This outperformance underscores the continued resilience of key products like QuickBooks and TurboTax among American consumers and small businesses, reinforcing Intuit’s leadership position in the US financial software sector. The strong momentum reflects broad adoption of its cloud and AI-powered solutions, which remain central to its US growth trajectory.

Intuit’s dividend strategy continues to impress US investors, with a robust 16% annual dividend increase and steady payouts. Intuit maintained its commitment to returning value to shareholders by increasing its annual dividend to $4.16, a 16% jump from the prior year, and recently paid a quarterly dividend of $1.04 per share on April 18, 2025. At a current yield of 0.67%, the consistency and growth of dividends underscore healthy free cash flow generation, making INTU shares appealing to US-based income and growth-oriented investors, particularly in a technology landscape where rising payouts remain relatively rare.

Recently announced partnerships and acquisitions strengthen Intuit’s US product offering, driving future growth opportunities. The company’s acquisition of HR platform GoCo expands QuickBooks’ value proposition for American small businesses by offering integrated HR, payroll, and compliance solutions. Additionally, a new strategic partnership with Google Cloud AI aims to simplify tax preparation for TurboTax customers, harnessing advanced AI to enhance the US consumer experience. These moves reinforce Intuit’s commitment to innovation and its customer-centric, AI-driven platform strategy, fortifying its competitive edge in domestic markets.

Technical indicators and analyst sentiment point to a positive near-term outlook for Intuit stock, with clear bullish signals. INTU shares are trading above all major moving averages, and the MACD shows positive momentum, reflecting investor confidence fueled by strong fundamentals. The consensus among 38 analysts is a Strong Buy, with a median price target of $697.18—representing roughly 12% upside from current levels. This optimism is notable among leading US equity analysts, further supporting positive sentiment among domestic investors.

Anticipation for Intuit’s upcoming Q3 2025 earnings report is high, as US market participants look for continued momentum. Scheduled for May 22, 2025, the earnings release is expected to provide further insight into revenue and earnings trends, especially as Intuit benefits from seasonally strong demand during the tax filing season in the US. With projected annual revenue and EPS growth in the low double digits, coupled with continued innovation in AI, this event could provide further catalysts for the stock, sustaining its favorable reputation among professional analysts and institutional investors in the US.

FAQ

What is the latest dividend for Intuit stock?

The latest dividend for Intuit stock is $1.04 per share, paid on April 18, 2025. Intuit pays dividends quarterly, with the current annual dividend at $4.16. The company has demonstrated a strong commitment to returning value to shareholders, increasing its dividend by 16% over the past year. While the dividend yield is modest, Intuit’s pattern of regular, rising payouts reflects confidence in future cash flows and long-term profitability.

What is the forecast for Intuit stock in 2025, 2026, and 2027?

Based on the current share price of $623.19, the projections are $810 at the end of 2025, $935 at the end of 2026, and $1,246 at the end of 2027. These forecasts assume continued innovation and growth, supported by Intuit’s strong momentum in financial technology and successful integration of AI-driven solutions. Analysts remain optimistic due to Intuit’s leadership in tax and accounting software, robust earnings growth, and expanding addressable market.

Should I sell my Intuit shares?

Given Intuit’s strong fundamentals, history of consistent revenue growth, and resilient business model, holding onto your shares may be a prudent option for many investors. The company’s strategic focus on AI, product innovation, and recent acquisitions enhances its competitive edge. Its long-term performance and market leadership in financial software suggest continued potential for capital appreciation and dividend growth. Reviewing Intuit’s future earnings and industry position may further support a hold strategy for patient investors.

How are dividends from Intuit stock taxed for U.S. investors?

Dividends from Intuit are typically classified as qualified dividends for most U.S. taxpayers, making them eligible for lower long-term capital gains tax rates rather than ordinary income tax rates. Intuit stock can be held in IRAs and 401(k) retirement accounts, allowing deferred or tax-free growth depending on the plan type. U.S. residents will not face withholding tax, but must report dividend income annually for federal tax purposes.

What is the latest dividend for Intuit stock?

The latest dividend for Intuit stock is $1.04 per share, paid on April 18, 2025. Intuit pays dividends quarterly, with the current annual dividend at $4.16. The company has demonstrated a strong commitment to returning value to shareholders, increasing its dividend by 16% over the past year. While the dividend yield is modest, Intuit’s pattern of regular, rising payouts reflects confidence in future cash flows and long-term profitability.

What is the forecast for Intuit stock in 2025, 2026, and 2027?

Based on the current share price of $623.19, the projections are $810 at the end of 2025, $935 at the end of 2026, and $1,246 at the end of 2027. These forecasts assume continued innovation and growth, supported by Intuit’s strong momentum in financial technology and successful integration of AI-driven solutions. Analysts remain optimistic due to Intuit’s leadership in tax and accounting software, robust earnings growth, and expanding addressable market.

Should I sell my Intuit shares?

Given Intuit’s strong fundamentals, history of consistent revenue growth, and resilient business model, holding onto your shares may be a prudent option for many investors. The company’s strategic focus on AI, product innovation, and recent acquisitions enhances its competitive edge. Its long-term performance and market leadership in financial software suggest continued potential for capital appreciation and dividend growth. Reviewing Intuit’s future earnings and industry position may further support a hold strategy for patient investors.

How are dividends from Intuit stock taxed for U.S. investors?

Dividends from Intuit are typically classified as qualified dividends for most U.S. taxpayers, making them eligible for lower long-term capital gains tax rates rather than ordinary income tax rates. Intuit stock can be held in IRAs and 401(k) retirement accounts, allowing deferred or tax-free growth depending on the plan type. U.S. residents will not face withholding tax, but must report dividend income annually for federal tax purposes.

P. Laurore
P. Laurore
Finance expert
HelloSafe
Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.

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