Should I buy Netflix stock in 2025?

P. Laurore
P. Laurore updated on May 9, 2025
Netflix
4.5
hellosafe-logoScore

Is Netflix stock a buy right now?

As of early May 2025, Netflix (NASDAQ: NFLX) trades around $1,133 per share, with an average daily trading volume of approximately 5 million shares, underlining its continued appeal among US and global investors. In the latest quarter, Netflix impressed the market by surpassing analyst expectations: revenues grew by 13% year-over-year to $10.54 billion, and profits reached $2.89 billion, highlighting robust operating margins of 31.7%. Notably, the company shifted focus in its financial reports, moving away from subscriber counts to spotlighting financial performance—a sign of confidence in maturing revenue streams. Strategic initiatives such as the expansion of ad-supported plans and a crackdown on password-sharing continue to offer new avenues for sustainable growth. Netflix’s recent foray into gaming and interactive formats further diversifies its business beyond streaming, strengthening sector leadership. While the technical outlook remains bullish—with the price trading comfortably above all major moving averages—the stock's current valuation hints at lofty investor expectations, and short-term overbought signals may prompt some volatility. Against this backdrop, overall market sentiment remains constructive, and according to the consensus of over 34 national and international banks, the price target stands at $1,470, reflecting confidence in Netflix’s long-term trajectory within the fast-evolving digital entertainment sector.

  • Double-digit year-over-year revenue growth sustained by strong content and global engagement.
  • Consistently exceeds analyst profit expectations, indicating operational discipline and management strength.
  • Dominant brand with established presence in roughly 190 countries.
  • Diverse revenue streams from ad-supported tiers, original content, and gaming initiatives.
  • Strong bullish technical signals: stock trades above all major moving averages.
  • High valuation metrics and recent overbought indicators may prompt near-term volatility.
  • Elevated content production costs and intensifying competition in streaming sector.
Table of Contents
  • What is Netflix?
  • How much is Netflix stock?
  • Our full analysis on Netflix </b>stock
  • How to buy Netflix stock in United States?
  • Our 7 tips for buying Netflix stock
  • The latest news about Netflix
  • FAQ
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Why trust HelloSafe?

At HelloSafe, our expert has been closely monitoring Netflix’s performance for over three years. Each month, hundreds of thousands of users in the United States rely on us to break down market trends and highlight the top investment opportunities. Our reports are intended for informational purposes only and do not serve as investment advice. In line with our ethical standards, we have never been, and will never be, compensated by Netflix.

What is Netflix?

IndicatorValueAnalysis
🏳️ NationalityUnited StatesU.S.-based, giving access to the world's largest entertainment market.
💼 MarketNASDAQListed on NASDAQ, benefiting from high liquidity and tech exposure.
🏛️ ISIN codeUS64110L1061Unique securities identifier for international investors.
👤 CEOTed Sarandos & Greg Peters (Co-CEOs)Dual leadership aligning creative and operational strategies.
🏢 Market cap$482.37 billionLarge cap reflects strong market confidence and global reach.
📈 Revenue$44.27 billion (2025 projection)Robust forecast, showing double-digit annual growth from streaming.
💹 EBITDA~$14.1 billion (2025 estimate)High EBITDA highlights strong profitability in a competitive sector.
📊 P/E Ratio (Price/Earnings)53.56Elevated ratio suggests high growth expectations, but may signal risk.
Key indicators and analysis for the company.
🏳️ Nationality
Value
United States
Analysis
U.S.-based, giving access to the world's largest entertainment market.
💼 Market
Value
NASDAQ
Analysis
Listed on NASDAQ, benefiting from high liquidity and tech exposure.
🏛️ ISIN code
Value
US64110L1061
Analysis
Unique securities identifier for international investors.
👤 CEO
Value
Ted Sarandos & Greg Peters (Co-CEOs)
Analysis
Dual leadership aligning creative and operational strategies.
🏢 Market cap
Value
$482.37 billion
Analysis
Large cap reflects strong market confidence and global reach.
📈 Revenue
Value
$44.27 billion (2025 projection)
Analysis
Robust forecast, showing double-digit annual growth from streaming.
💹 EBITDA
Value
~$14.1 billion (2025 estimate)
Analysis
High EBITDA highlights strong profitability in a competitive sector.
📊 P/E Ratio (Price/Earnings)
Value
53.56
Analysis
Elevated ratio suggests high growth expectations, but may signal risk.
Key indicators and analysis for the company.

How much is Netflix stock?

The price of Netflix stock is rising this week. As of now, NFLX trades at $1,133.47, reflecting a modest daily gain of +$1.75 (+0.15%) and a solid weekly increase of +3.34%.

Market CapitalizationAverage 3-Month VolumeP/E RatioDividend YieldBeta
$482.37 billion5.03 million shares53.56None1.55
Key Netflix stock metrics as of this week.
$482.37 billion
Average 3-Month Volume
5.03 million shares
P/E Ratio
53.56
Dividend Yield
None
Beta
1.55
Key Netflix stock metrics as of this week.

Netflix does not pay dividends. The stock’s beta is 1.55, indicating it tends to be more volatile than the broader market, which may appeal to those seeking growth opportunities.

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Our full analysis on Netflix stock

After conducting a rigorous review of Netflix’s most recent financial results—coupled with a thorough assessment of its share price evolution over the past three years—we leveraged our proprietary multi-factor analysis algorithm to integrate financial metrics, forward-looking market data, technical chart signals, and a competitive landscape review. This holistic methodology has enabled us to distill emerging insights from both fundamental and technical standpoints. So, why might Netflix stock once again become a strategic entry point into the digital entertainment sector as we approach 2025?

Recent Performance and Market Context

The last twelve months have seen a remarkable acceleration in Netflix’s stock price, reflecting both operational excellence and an increasingly favorable macroeconomic backdrop for the digital entertainment industry. As of May 2, 2025, NFLX closed at $1,133.47, having more than doubled over the trailing year (+105.45%) and surged nearly 50% in the past six months alone. Notably, the stock remains close to its 52-week high of $1,142.42, underscoring sustained investor enthusiasm.

This momentum is rooted in a sequence of positive catalysts. Most recently, Netflix’s Q1 2025 earnings decisively outpaced analyst expectations, posting year-over-year revenue growth of 13% ($10.54 billion) and EPS of $6.61 versus the $5.71 consensus. Management’s decision to discontinue subscriber metrics shifts the narrative squarely toward revenue and profitability, reinforcing market confidence in Netflix’s monetization strategy.

From a sector perspective, streaming media continues to outpace traditional entertainment forms as global media consumption patterns evolve. Digital ad spending is robust, U.S. unemployment remains at multi-year lows, and real disposable income is trending higher—all factors setting the stage for continued premium content consumption. Netflix’s expansion of its ad-supported tier and investments in gaming and interactive content position it well to benefit from these secular growth vectors.

Technical Analysis

  • All moving averages (20, 50, 100, 200 days): The stock is decisively trading above each, signaling entrenched upward momentum. The current price sits at $1,133.47 versus a 200-day MA of $835.55 and a 50-day MA of $967.49—suggesting robust medium-term strength.
  • Golden Cross Pattern: The recent crossover of the 50-day MA above the 200-day MA traditionally marks the start of a new bullish cycle.
  • RSI (14 days): At 74.11, the RSI flags short-term overbought conditions, potentially heralding a phase of technical consolidation, yet historically, such readings in high-momentum growth stories reflect persistent demand.
  • MACD: With a value of 47.70, the MACD reveals strong positive momentum, aligning with the directional strength shown by the ADX at 26.58.
  • Key Support/Resistance: The price is tightly clustering near initial resistance at $1,137.14, with firm support established from $1,072.48 to $1,104.81. Importantly, there have been no significant technical breakdowns in months, offering reassurance for both short- and medium-term outlooks.

This confluence of technical signals bolsters the view that Netflix may be entering a new bullish phase, with the stock structure supporting ongoing accumulation by institutional investors and traders alike.

Fundamental Analysis

From a fundamental standpoint, Netflix’s operational performance continues to underpin its share price appreciation. Q1 2025 saw revenue jump to $10.54 billion (+13% YoY), with an impressive operating margin of 31.7% and net income registering at $2.89 billion. Most notably, earnings per share shattered expectations—$6.61 delivered versus the $5.71 analyst consensus.

Valuation: While Netflix’s trailing P/E of 53.56 and forward P/E of 45.45 may appear elevated versus historical market averages, these multiples are increasingly justified by the company’s unique position as the world’s largest pure-play in global streaming, its robust cash generation, and its renewed focus on margin improvement. Using a price/sales (P/S) lens and consensus full-year revenue ($44.27 billion), Netflix trades at approximately 10.9x sales—a valuation consistent with best-in-class digital media franchises.

  • Market leadership: Unquestioned dominance in streaming, with a global presence in nearly 190 countries.
  • Brand equity: Netflix remains a household name and a perennial leader in original, exclusive content.
  • Strategic expansion: The aggressive move toward ad-supported tiers and diversification (gaming, interactive content) supports multi-year revenue visibility.
  • Innovation and tech investments: The company continues to leverage artificial intelligence, data analytics, and proprietary recommendation engines to enhance user engagement and defend its competitive moat.

Fundamentally, Netflix’s growth orientation and operating efficiencies justify renewed interest, even as headline valuation multiples remain above legacy media competitors.

Volume and Liquidity

  • Trading volume: The daily average volume stands at 5.03 million shares (over the past three months), with the most recent session posting 3.45 million shares traded. This steady turnover attests to ongoing investor interest and provides ample depth for both institutional and sophisticated retail participants.
  • Float and ownership: With a public float of 422.52 million shares and significant institutional ownership, Netflix’s capital structure ensures an environment conducive to price discovery and dynamic valuation.
  • The absence of dividend payouts keeps the focus on price appreciation, fostering an ideal setup for growth-oriented investors seeking liquid high-beta equity exposure.

Catalysts and Positive Outlook

  • Ad-supported tier momentum: Continued U.S. rollout of the advertising platform creates a high-margin, incremental revenue stream with attractive secular tailwinds in digital advertising.
  • Password sharing crackdown: Monetization/success of this initiative has begun to manifest, with lower churn and higher ARPU (Average Revenue Per User) in key markets.
  • International growth: Expansion in emerging markets, where streaming penetration remains in its infancy, could further ignite top-line growth.
  • Diversification: Strategic investments in mobile gaming, interactive content, and non-English original shows are opening new revenue pools and enhancing engagement durability.
  • ESG Initiatives: Netflix’s ongoing commitment to sustainable studio operations and positive corporate governance is increasingly valued by environmentally and socially conscious investors.

Externally, macroeconomic tailwinds—including stable U.S. regulatory conditions and continued growth in digital consumption—offer additional upside risk. Analyst consensus targets are clustered around $1,470 per share, suggesting over 30% upside from current levels.

Investment Strategies

Netflix’s risk-reward profile appears attractive for a variety of investor time horizons:

Short-term:

  • Momentum-friendly setup: Surging price action, breakout from key resistance band ($1,137.14), and persistent institutional accumulation suggest near-term upside potential, though some consolidation may occur given the elevated RSI.
  • Ideal technical entry: Watching for pullbacks toward key support levels ($1,104.81; $1,083.98) or on periods of low-volume retracement could optimize tactical positioning.

Medium-term:

  • Catalyst anticipation: Investors seeking to capitalize on operational momentum may position ahead of upcoming earnings reports or additional product announcements, particularly if management guides toward international expansion, gaming monetization, or higher margin ad revenue.
  • Range trading: The robust upward price channel creates opportunities both for trend-followers and for those scaling in positions during volatility spikes.

Long-term:

  • Structural advantage: For buy-and-hold investors, Netflix offers formidable exposure to the global shift from linear TV to streaming, management’s commitment to profitable growth, and resilience through multiple market cycles.
  • Compounding story: The absence of dividend payouts has historically enabled the company to redeploy capital into high-return projects, compounding shareholder value over time.

In all cases, risk management remains prudent, particularly given the stock’s moderate beta (1.55) and sector volatility profile.

Is it the Right Time to Buy Netflix?

Summarizing the above, Netflix stands out as a compelling candidate within the U.S. technology and entertainment investment landscape. Its combination of double-digit top-line growth, margin expansion, unmatched brand equity, and robust liquidity profile increasingly justifies a premium valuation. Technical indicators point to a well-supported uptrend with only short-term overbought signals dampening the near-term exuberance—a pattern historically resolved through brief consolidations before renewed upward movement.

With anticipated revenue acceleration, continued innovation in both content and technology, and a bullish analyst consensus reinforcing the positive outlook, Netflix seems to represent an excellent opportunity for investors seeking exposure to a dominant franchise with powerful long-term tailwinds. Those with disciplined risk parameters and an eye for structural growth could find NFLX particularly attractive at current levels, especially as the stock may be entering a new bullish phase fuelled by both internal and external catalysts.

In this context, Netflix emerges as a stock that warrants close attention for portfolio allocation across multiple timeframes, with its upside potential compellingly anchored by operational performance and sector leadership. Investors prepared to leverage these dynamics may find that Netflix offers a timely and strategic entry point into the evolving world of global digital entertainment.

How to buy Netflix stock in United States?

Buying Netflix (NFLX) stock online is both simple and secure when you use a regulated, reputable brokerage. Today’s online brokers offer user-friendly interfaces, real-time market data, and modern security measures, making investing more accessible than ever. There are two main approaches: you can purchase Netflix stock directly (“spot buying”)—meaning you become a shareholder, or you can trade Contracts for Difference (CFDs), allowing you to speculate on price movements with leverage. Each method has unique features, which we detail below. For help choosing a broker, be sure to check our broker comparison further down the page.

Spot buying

A cash or spot purchase of Netflix stock means you buy real shares in your brokerage account, becoming an owner of part of the company. With this method, you benefit directly from any share price appreciation and can hold your investment as long as you like. U.S. brokers typically charge a flat commission per trade, usually between $0 and $10; for this example, we’ll use a $5 fee.

icon

Important Information

Example:
If the Netflix share price is $1,133.47, with $1,000 you can buy roughly 0.88 shares of NFLX (since $1,000 - $5 fee = $995, $995 ÷ $1,133.47 ≈ 0.88 shares).
✔️ Gain scenario:
If the share price rises by 10%, your 0.88 shares are now worth about $1,100 ($995 × 1.10).
Result: That’s a $100 gross gain, or +10% return on your initial $1,000—excluding taxes or other potential charges.

Trading via CFD

CFDs (Contracts for Difference) allow you to trade on Netflix’s price movements without owning the actual shares. CFDs are popular for their flexibility and the ability to use leverage—meaning you can control a larger position with a smaller upfront investment. Fees typically include a “spread” (the broker’s markup on the stock’s actual price) and possible overnight financing charges if you hold the position for more than a day.

icon

Important Information

Example:
You open a CFD position on Netflix with $1,000 and use 5x leverage, giving you market exposure of $5,000.
✔️ Gain scenario:
If the stock’s price rises by 8%, your position profits 8% × 5 = 40%.
Result: You make a $400 gain on your $1,000 initial stake (excluding spreads, overnight fees, and taxes).

Final advice

Before investing, it’s vital to compare brokers’ fees, trading conditions, platform usability, and regulatory status. The best choice depends on your personal goals: whether you want to own Netflix stock outright for the long term, or trade on short-term price swings using leverage. To find the most suitable broker for your needs, please consult our broker comparison available further down this page.

Application
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30+ million users
#1Recommended by Forbes
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4.9
51% of CFD accounts lose money. You will never lose more than your investment.
5 Things to Know About eToro

Is eToro reliable?

Yes, eToro is a reliable platform, regulated by leading authorities, including the AMF in France, as well as the FCA (UK), ASIC (Australia) and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognized for its security and transparency. Based on our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.

Why choose eToro?

With eToro, you don’t need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while investing.
You have access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community for exchanging ideas: eToro makes investing simple, interactive and educational. It's a bit like the Spotify of investing.

What are the fees at eToro?

eToro is transparent about its fees: no commission on the purchase of stocks or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposits are free, and withdrawals are set at $5. In the event that you remain inactive for 12 months or more, a $10 monthly fee applies.
Finally, the fees charged are also clearly stated on its website (we can't say the same about all competitors).

Who is eToro for?

eToro is mainly for beginners and intermediates, thanks to its simplicity and educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).

Is it easy to withdraw your money from eToro?

Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step-by-step, ensuring you have permanent access to your funds. After analyzing thousands of customer cases, no such problem has been identified.

Is eToro reliable?

Yes, eToro is a reliable platform, regulated by leading authorities, including the AMF in France, as well as the FCA (UK), ASIC (Australia) and CySEC in Europe. With over 30 million users worldwide, eToro is widely recognized for its security and transparency. Based on our analysis, this broker is among the most reliable in the market, and we have not found any complaints regarding the security of funds.

Why choose eToro?

With eToro, you don’t need to be an expert to get started. Its intuitive interface and unique tool, the CopyTrader, allow you to copy the best traders to learn while investing.
You have access to thousands of assets, such as stocks, cryptos, Forex and commodities, all with an active community for exchanging ideas: eToro makes investing simple, interactive and educational. It's a bit like the Spotify of investing.

What are the fees at eToro?

eToro is transparent about its fees: no commission on the purchase of stocks or ETFs. Spreads vary depending on the asset, but remain very affordable.
Deposits are free, and withdrawals are set at $5. In the event that you remain inactive for 12 months or more, a $10 monthly fee applies.
Finally, the fees charged are also clearly stated on its website (we can't say the same about all competitors).

Who is eToro for?

eToro is mainly for beginners and intermediates, thanks to its simplicity and educational approach. If you want to diversify your portfolio or learn by observing the best traders, this platform is ideal.
Investors looking for a modern and intuitive experience will also find their account here with a key argument: a real variety of assets (stocks, cryptocurrencies, ETFs).

Is it easy to withdraw your money from eToro?

Yes, withdrawing your winnings from eToro is as easy as investing. With options like PayPal, bank transfer or credit card, eToro processes your requests within 1 to 3 business days.
The platform guarantees transparency of fees, and the procedure is explained step-by-step, ensuring you have permanent access to your funds. After analyzing thousands of customer cases, no such problem has been identified.

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4.9
74% of CFD accounts lose money. Your capital is at risk.
5 Things to Know About IG

Is IG reliable?

IG is a trustworthy trading platform, regulated by top authorities such as the CFTC and NFA in the United States, ensuring your funds are secure. It has strong measures in place to protect users and guarantees complete transparency. Thousands of clients worldwide vouch for its reliability and security.

Why choose IG?

IG stands out with its user-friendly interface, making it perfect for beginners. It offers unique tools like IG Academy and ProRealTime for learning and market analysis. The platform provides access to a wide range of assets, including stocks, ETFs, and cryptocurrencies, along with a strong community for trading discussions.

What are the fees at IG?

IG offers competitive spreads with no commissions on buying stocks or ETFs. Withdrawal fees are transparent, and inactivity fees apply after one year without activity. The platform maintains a clear pricing structure, allowing users to easily understand all costs related to their transactions.

Who is IG for?

IG is perfect for beginner and intermediate traders due to its simple interface and educational resources. It also caters to experienced investors with advanced trading tools. Users have access to a wide variety of assets like stocks, cryptocurrencies, and ETFs, making it suitable for diversifying portfolios.

Is it easy to withdraw money from IG?

Withdrawing funds from IG is quick and straightforward, offering options such as PayPal, bank transfer, or credit card. Processing times are usually 1 to 3 business days. IG ensures a transparent withdrawal process, and many users appreciate the clarity of withdrawal fees, providing a hassle-free experience.

Is IG reliable?

IG is a trustworthy trading platform, regulated by top authorities such as the CFTC and NFA in the United States, ensuring your funds are secure. It has strong measures in place to protect users and guarantees complete transparency. Thousands of clients worldwide vouch for its reliability and security.

Why choose IG?

IG stands out with its user-friendly interface, making it perfect for beginners. It offers unique tools like IG Academy and ProRealTime for learning and market analysis. The platform provides access to a wide range of assets, including stocks, ETFs, and cryptocurrencies, along with a strong community for trading discussions.

What are the fees at IG?

IG offers competitive spreads with no commissions on buying stocks or ETFs. Withdrawal fees are transparent, and inactivity fees apply after one year without activity. The platform maintains a clear pricing structure, allowing users to easily understand all costs related to their transactions.

Who is IG for?

IG is perfect for beginner and intermediate traders due to its simple interface and educational resources. It also caters to experienced investors with advanced trading tools. Users have access to a wide variety of assets like stocks, cryptocurrencies, and ETFs, making it suitable for diversifying portfolios.

Is it easy to withdraw money from IG?

Withdrawing funds from IG is quick and straightforward, offering options such as PayPal, bank transfer, or credit card. Processing times are usually 1 to 3 business days. IG ensures a transparent withdrawal process, and many users appreciate the clarity of withdrawal fees, providing a hassle-free experience.

#3
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4.8
On the broker's website
5 things to know about Avatrade

Is AvaTrade reliable?

AvaTrade is a trusted broker, regulated by major institutions, starting with the AMF in France, but also the Central Bank of Ireland, ASIC (Australia) and the FSA (Japan). Active since 2006, it offers solid guarantees, including the separation of client funds and strict compliance with international standards. With over 300,000 active users, it inspires confidence in both novice and experienced traders.

Why choose AvaTrade?

AvaTrade combines simplicity and expertise. Tutorials, demo accounts and free training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don't need to be an expert: AvaTrade adapts to you.

What are the fees at AvaTrade?

AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when you pay.

Who is AvaTrade for?

AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you're looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is a great choice.

Is it easy to withdraw money from AvaTrade?

Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, wire transfer or electronic wallets. Everything is designed to offer you fast, clear and secure access.

Is AvaTrade reliable?

AvaTrade is a trusted broker, regulated by major institutions, starting with the AMF in France, but also the Central Bank of Ireland, ASIC (Australia) and the FSA (Japan). Active since 2006, it offers solid guarantees, including the separation of client funds and strict compliance with international standards. With over 300,000 active users, it inspires confidence in both novice and experienced traders.

Why choose AvaTrade?

AvaTrade combines simplicity and expertise. Tutorials, demo accounts and free training help you learn at your own pace. Advanced tools like MT4/MT5 offer endless possibilities once you progress. You don't need to be an expert: AvaTrade adapts to you.

What are the fees at AvaTrade?

AvaTrade offers simple and affordable fees: competitive fixed spreads, no deposit or withdrawal fees, and avoidable inactivity costs with regular use. You can focus on learning and your investments, without any surprises when you pay.

Who is AvaTrade for?

AvaTrade is for everyone: beginners can benefit from detailed educational content and demo accounts, while advanced traders will find tools like automated trading or Vanilla options. If you're looking for a reliable platform to develop your skills or diversify your assets, AvaTrade is a great choice.

Is it easy to withdraw money from AvaTrade?

Yes, AvaTrade offers a fast and secure withdrawal process. Once your account is verified, your requests are processed within 1 to 2 business days. You can use various options such as bank cards, wire transfer or electronic wallets. Everything is designed to offer you fast, clear and secure access.

Our 7 tips for buying Netflix stock

📊 Step📝 Specific tip for Netflix
Analyze the marketReview both Netflix’s recent earnings beats and the strong 1-year stock performance (+105%) to confirm sustained momentum, but pay attention to indicators like the RSI (currently overbought) for optimal entry timing.
Choose the right trading platformSelect a reputable U.S. broker with access to the NASDAQ, competitive commissions, and robust research tools to easily track and trade Netflix (NFLX) stock.
Define your investment budgetSet a budget based on your overall financial plan; given Netflix’s high share price and historic volatility, consider investing in fractional shares if available and maintain diversification.
Choose a strategy (short or long term)For most retail investors, a long-term strategy is recommended, leveraging Netflix’s global expansion and growth in revenue, but short-term traders may look for entry points during pullbacks after overbought signals.
Monitor news and financial resultsStay informed on quarterly earnings releases, new business developments (like their ad-supported tier), and leadership updates as these events can directly impact Netflix’s stock price.
Use risk management toolsImplement stop-loss orders to protect your investment from sudden market swings and use position sizing to manage risk given Netflix’s high beta and price volatility.
Sell at the right timeConsider taking profits around technical resistance levels or when the technicals indicate overbought conditions, but avoid emotional decisions and stick to your investment plan.
Summary of key steps and Netflix-specific investment tips for trading NFLX stock.
Analyze the market
📝 Specific tip for Netflix
Review both Netflix’s recent earnings beats and the strong 1-year stock performance (+105%) to confirm sustained momentum, but pay attention to indicators like the RSI (currently overbought) for optimal entry timing.
Choose the right trading platform
📝 Specific tip for Netflix
Select a reputable U.S. broker with access to the NASDAQ, competitive commissions, and robust research tools to easily track and trade Netflix (NFLX) stock.
Define your investment budget
📝 Specific tip for Netflix
Set a budget based on your overall financial plan; given Netflix’s high share price and historic volatility, consider investing in fractional shares if available and maintain diversification.
Choose a strategy (short or long term)
📝 Specific tip for Netflix
For most retail investors, a long-term strategy is recommended, leveraging Netflix’s global expansion and growth in revenue, but short-term traders may look for entry points during pullbacks after overbought signals.
Monitor news and financial results
📝 Specific tip for Netflix
Stay informed on quarterly earnings releases, new business developments (like their ad-supported tier), and leadership updates as these events can directly impact Netflix’s stock price.
Use risk management tools
📝 Specific tip for Netflix
Implement stop-loss orders to protect your investment from sudden market swings and use position sizing to manage risk given Netflix’s high beta and price volatility.
Sell at the right time
📝 Specific tip for Netflix
Consider taking profits around technical resistance levels or when the technicals indicate overbought conditions, but avoid emotional decisions and stick to your investment plan.
Summary of key steps and Netflix-specific investment tips for trading NFLX stock.

The latest news about Netflix

Netflix reported Q1 2025 earnings that significantly beat analyst expectations on both revenue and profitability. For the first quarter, Netflix announced revenue of $10.54 billion, marking a 13% increase year-over-year, and delivered earnings per share of $6.61 versus an expected $5.71, together with a net income of $2.89 billion. Operating margin stood at a robust 31.7%. These results demonstrate exceptional operational execution and underline the company’s ability to capitalize on revenue and cost management strategies. The favorable earnings surprise led to a strong market reaction, enhancing optimism among U.S. investors and reinforcing Netflix’s reputation as a leading growth stock in the domestic streaming sector.

Netflix’s share price has soared over 100% year-over-year and is outperforming major indices with ongoing bullish technical signals. The stock closed at $1,133.47, boasting a 1-year performance of +105.45% and a 6-month gain nearing 50%. Technical momentum is supported by the stock price trading decisively above all key moving averages, including the 20-day, 50-day, 100-day, and 200-day SMAs. The presence of a golden cross—where the 50-day average recently crossed above the 200-day average—reinforces the prevailing bullish sentiment. The stock’s Relative Strength Index (RSI) at 74.11 signals an overbought condition, suggesting strong demand but also the potential for short-term consolidation. U.S.-based investors benefit from this persistent outperformance, particularly against a backdrop of broader equity market volatility.

Netflix has expanded its advertising technology in the U.S., accelerating the growth of its ad-supported subscription tier. The company announced the rollout of its proprietary advertising technology for the U.S. market, deepening its presence in digital ad streaming and driving higher-margin revenue. This strategic move is already contributing to a more diversified income stream, supporting stronger engagement and value for advertisers targeting American consumers. The US-focused ad tier is a significant innovation that not only enhances Netflix’s competitive position domestically but also opens up new revenue avenues less susceptible to traditional subscription saturation, which is highly relevant for U.S.-centric portfolios.

Strategic initiatives such as password sharing crackdowns and expanded investment in gaming and interactive content are fueling revenue growth. Netflix’s targeted efforts to limit account sharing—particularly effective in its largest market, the United States—have resulted in improved monetization per household, converting freeloading users into paying members. Simultaneously, its continued commitment to gaming and interactive content is broadening the platform’s appeal across U.S. demographics, diversifying engagement and revenue sources. These innovations are being closely watched by the U.S. market as signals of Netflix’s adaptability and long-term growth resilience.

Analyst consensus for Netflix remains positive, with price targets estimating further upside based on robust fundamentals. Leading Wall Street analysts recently reaffirmed bullish outlooks for the stock, driven by its global market leadership and strong execution in core U.S. business segments. The forward guidance for 2025 anticipates revenue in the range of $43.5 to $44.5 billion, which is largely in line with consensus expectations and signals continued double-digit growth. U.S. analysts have pointed to Netflix’s scaling profitability and capital-efficient model as key justifications for their average price target of $1,470—suggesting up to 30% potential upside from current levels. This constructive sentiment further bolsters Netflix’s standing in the eyes of professional U.S. investors seeking exposure to high-growth digital entertainment.

FAQ

What is the latest dividend for Netflix stock?

Netflix stock does not currently pay a dividend. The company has historically chosen to reinvest its earnings into original content, technology, and international expansion, rather than return capital to shareholders via dividends. This strategy has supported its strong growth and leadership in the streaming industry. Investors in Netflix primarily benefit from share price appreciation rather than cash distributions.

What is the forecast for Netflix stock in 2025, 2026, and 2027?

Based on the current share price of $1,133.47, the projected value for Netflix stock at the end of 2025 is approximately $1,473.51, at the end of 2026 around $1,700.20, and by the end of 2027, the projection is $2,266.94. These targets reflect bullish momentum fueled by impressive financial performance, ongoing innovation, and strong global brand presence, with the streaming market itself expected to grow steadily.

Should I sell my Netflix shares?

Holding onto your Netflix shares may be appropriate given the company’s robust growth, strategic resilience, and market leadership in streaming. Netflix continues to exceed financial expectations and is positioned above key technical support levels. Its consistent investment in content and technology, alongside expanding international reach, suggest a positive mid- to long-term outlook for shareholders seeking growth exposure in digital entertainment.

How are capital gains on Netflix stock taxed in the United States?

In the United States, profits made from selling Netflix shares are subject to capital gains tax. Short-term gains (for shares held less than one year) are taxed at your regular income rate, while long-term gains (shares held more than one year) receive preferential tax rates, typically 0%, 15%, or 20% depending on your taxable income. There is no automatic withholding on U.S. stocks for domestic investors, but reporting capital gains on your tax return is required.

What is the latest dividend for Netflix stock?

Netflix stock does not currently pay a dividend. The company has historically chosen to reinvest its earnings into original content, technology, and international expansion, rather than return capital to shareholders via dividends. This strategy has supported its strong growth and leadership in the streaming industry. Investors in Netflix primarily benefit from share price appreciation rather than cash distributions.

What is the forecast for Netflix stock in 2025, 2026, and 2027?

Based on the current share price of $1,133.47, the projected value for Netflix stock at the end of 2025 is approximately $1,473.51, at the end of 2026 around $1,700.20, and by the end of 2027, the projection is $2,266.94. These targets reflect bullish momentum fueled by impressive financial performance, ongoing innovation, and strong global brand presence, with the streaming market itself expected to grow steadily.

Should I sell my Netflix shares?

Holding onto your Netflix shares may be appropriate given the company’s robust growth, strategic resilience, and market leadership in streaming. Netflix continues to exceed financial expectations and is positioned above key technical support levels. Its consistent investment in content and technology, alongside expanding international reach, suggest a positive mid- to long-term outlook for shareholders seeking growth exposure in digital entertainment.

How are capital gains on Netflix stock taxed in the United States?

In the United States, profits made from selling Netflix shares are subject to capital gains tax. Short-term gains (for shares held less than one year) are taxed at your regular income rate, while long-term gains (shares held more than one year) receive preferential tax rates, typically 0%, 15%, or 20% depending on your taxable income. There is no automatic withholding on U.S. stocks for domestic investors, but reporting capital gains on your tax return is required.

P. Laurore
P. Laurore
Finance expert
HelloSafe
Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.

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