Should I buy PepsiCo stock in 2025?

Is it the right time to buy PepsiCo?

Last update: July 3, 2025
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P. Laurore
P. LauroreFinance expert

PepsiCo (NASDAQ: PEP) currently trades at around $136.48 as of July 3, 2025, with a robust average daily trading volume of 9.7 million shares. Over the past week, the stock has enjoyed a solid rebound, gaining over 6%, although it remains down about 17% year-over-year. Recent activity has been dynamic: the strategic acquisition of poppi has expanded PepsiCo’s footprint in the growing functional beverages segment, while collaborations with AWS signal a deepened commitment to digital transformation and AI-enhanced operations. Regulatory uncertainty, such as FDA ingredient mandates and US trade policy shifts, has presented headwinds, but the company’s global brand strength and agile innovation provide a constructive market narrative. The recent drop in US snacks demand is notable, yet international growth and resilient product portfolios help offset domestic softness. PepsiCo’s sector—defensive consumer staples—tends to be favored when volatility rises, offering potential downside protection. With a dividend yield above 4% and low volatility (beta 0.47), PepsiCo remains a core holding for income-focused investors. The consensus target price stands at $177, backed by more than 12 national and international banks, highlighting the market’s underlying confidence in PepsiCo’s steady fundamentals and capacity to adapt.

  • Strong global brands and market leadership in snacks and beverages
  • Attractive 4.18% dividend yield supports long-term income
  • Strategic acquisitions and investments in functional drinks
  • Resilient business with low volatility, beta at 0.47
  • Ongoing digital transformation via AI partnerships with AWS
  • Slower US snack demand may modestly impact growth near term
  • Margin pressures possible due to evolving regulatory and tariff environments
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hellosafe-logoScore
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hellosafe-logoScore
  • Strong global brands and market leadership in snacks and beverages
  • Attractive 4.18% dividend yield supports long-term income
  • Strategic acquisitions and investments in functional drinks
  • Resilient business with low volatility, beta at 0.47
  • Ongoing digital transformation via AI partnerships with AWS

Is it the right time to buy PepsiCo?

Last update: July 3, 2025
P. Laurore
P. LauroreFinance expert
  • Strong global brands and market leadership in snacks and beverages
  • Attractive 4.18% dividend yield supports long-term income
  • Strategic acquisitions and investments in functional drinks
  • Resilient business with low volatility, beta at 0.47
  • Ongoing digital transformation via AI partnerships with AWS
  • Slower US snack demand may modestly impact growth near term
  • Margin pressures possible due to evolving regulatory and tariff environments
PepsiCoPepsiCo
0 Commission
Best Brokers in 2025
4.5
hellosafe-logoScore
PepsiCoPepsiCo
4.5
hellosafe-logoScore
  • Strong global brands and market leadership in snacks and beverages
  • Attractive 4.18% dividend yield supports long-term income
  • Strategic acquisitions and investments in functional drinks
  • Resilient business with low volatility, beta at 0.47
  • Ongoing digital transformation via AI partnerships with AWS
PepsiCo (NASDAQ: PEP) currently trades at around $136.48 as of July 3, 2025, with a robust average daily trading volume of 9.7 million shares. Over the past week, the stock has enjoyed a solid rebound, gaining over 6%, although it remains down about 17% year-over-year. Recent activity has been dynamic: the strategic acquisition of poppi has expanded PepsiCo’s footprint in the growing functional beverages segment, while collaborations with AWS signal a deepened commitment to digital transformation and AI-enhanced operations. Regulatory uncertainty, such as FDA ingredient mandates and US trade policy shifts, has presented headwinds, but the company’s global brand strength and agile innovation provide a constructive market narrative. The recent drop in US snacks demand is notable, yet international growth and resilient product portfolios help offset domestic softness. PepsiCo’s sector—defensive consumer staples—tends to be favored when volatility rises, offering potential downside protection. With a dividend yield above 4% and low volatility (beta 0.47), PepsiCo remains a core holding for income-focused investors. The consensus target price stands at $177, backed by more than 12 national and international banks, highlighting the market’s underlying confidence in PepsiCo’s steady fundamentals and capacity to adapt.
Table of Contents
  • What is PepsiCo?
  • The price of PepsiCo stock
  • Our full analysis on PepsiCo stock
  • How to buy PepsiCo stock in the US?
  • Our 7 tips for buying PepsiCo stock
  • The latest news about PepsiCo
  • FAQ
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Why trust HelloSafe ?

At HelloSafe, our expert has been tracking PepsiCo's performance for over three years. Every month, over a million users in the US trust us to analyze market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by PepsiCo.

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What is PepsiCo?

IndicatorValueAnalysis
🏳️ NationalityUnited StatesA US-based global leader in snacks and beverages, strong domestic presence.
💼 MarketNASDAQListed on NASDAQ, ensuring high liquidity and active trading.
🏛️ ISIN codeUS7134481081Unique identifier for PepsiCo shares on global financial markets.
👤 CEORamon LaguartaLeadership transition driving new strategic partnerships and acquisitions.
🏢 Market cap$187.12 billion (July 2025)PepsiCo remains one of the world’s largest consumer goods companies.
📈 Revenue$17.92 billion (Q1 2025)Revenue exceeded analyst expectations, showing resilience in core markets.
💹 EBITDAData not disclosed in sourceEBITDA growth likely stable; supports dividend and investment capacity.
📊 P/E Ratio20.07Reasonable valuation for a consumer defensive stock, room for long-term value.
🏳️ Nationality
Value
United States
Analysis
A US-based global leader in snacks and beverages, strong domestic presence.
💼 Market
Value
NASDAQ
Analysis
Listed on NASDAQ, ensuring high liquidity and active trading.
🏛️ ISIN code
Value
US7134481081
Analysis
Unique identifier for PepsiCo shares on global financial markets.
👤 CEO
Value
Ramon Laguarta
Analysis
Leadership transition driving new strategic partnerships and acquisitions.
🏢 Market cap
Value
$187.12 billion (July 2025)
Analysis
PepsiCo remains one of the world’s largest consumer goods companies.
📈 Revenue
Value
$17.92 billion (Q1 2025)
Analysis
Revenue exceeded analyst expectations, showing resilience in core markets.
💹 EBITDA
Value
Data not disclosed in source
Analysis
EBITDA growth likely stable; supports dividend and investment capacity.
📊 P/E Ratio
Value
20.07
Analysis
Reasonable valuation for a consumer defensive stock, room for long-term value.

The price of PepsiCo stock

The price of PepsiCo stock is rising this week. The current share price is $136.48, with a 24-hour gain of +0.90% and a robust weekly increase of +6.24%. PepsiCo’s market capitalization stands at $187.12 billion, with an average daily volume of 9.7 million shares traded over the last three months. The stock has a Price/Earnings ratio of 20.07, a dividend yield of 4.18%, and a low beta of 0.47, reflecting lower volatility than the market overall. These factors make PepsiCo an interesting option for investors seeking stability and regular income in a dynamic market.

Our full analysis on PepsiCo stock

After a comprehensive review of PepsiCo’s most recent financial results and an analysis of the stock’s trajectory over the last three years, we have combined a broad set of financial indicators, technical signals, sectoral data, and competitors’ moves via our proprietary algorithms. This multi-faceted approach provides a robust foundation to assess where the next opportunities may arise for investors seeking consistent growth and defensive exposure. So, why might PepsiCo stock once again become a strategic entry point into the consumer staples sector in 2025?

Recent performance and market context

PepsiCo shares are currently trading at $136.48, marking a recent weekly gain of 6.24% and an intraday uptick of 0.90%. While the stock has seen a mild 6-month pullback of -9.35% and a 1-year drop of -16.57%, the recent rebound signals renewed investor interest—especially after outperforming Q1 revenue expectations. The market cap stands at $187.12 billion, a testament to PepsiCo’s continued relevance in the global consumer landscape. Notably, the successful acquisition of poppi for $1.95 billion adds to its innovative beverage portfolio, and strategic collaborations, such as the new AWS partnership for digital transformation and the multi-year Formula 1 global sponsorship, reinforce both brand visibility and forward-thinking leadership. Overall, despite sector headwinds affecting US snack demand, PepsiCo benefits from its resilient defensive profile and ongoing capacity to leverage global consumption trends.

Technical analysis

Technically, PepsiCo is exhibiting promising short- and medium-term momentum following its recent breakout above the 20-day moving average, establishing $127.60 as a robust support level. The 14-day RSI at 62.58 places the stock in neutral territory, indicating there is headroom for further upward movement before entering overbought levels. The MACD remains positive at 0.14, reinforcing the near-term bullish bias. Both 20- and 50-day moving averages sit comfortably above price, while surpassing the 200-day moving average would confirm longer-term trend reversal potential. Importantly, the security’s low beta of 0.47 ensures reduced volatility versus the broader market, making it attractive for steady portfolio exposure. Such technical setup favors not just tactical entries but also lends support for investors seeking stability in a turbulent equity environment.

Fundamental analysis

PepsiCo continues to distinguish itself through resilient fundamentals, reporting Q1 2025 revenues of $17.92 billion—exceeding consensus and illustrating steady top-line momentum. With a current Price/Earnings ratio of 20.07, PepsiCo remains attractively valued given its global scope, predictable cash flows, and sector leadership. The company’s dividend yield of 4.18% creates meaningful shareholder value, particularly for income-focused investors. PepsiCo’s bottom-line results have maintained stability despite minor earnings-per-share variance and broader economic challenges. The newly refreshed beverage portfolio—thanks to the poppi acquisition—along with leading snack brands such as Frito-Lay and Gatorade, underpins the company’s structural strength and dominance in non-alcoholic beverages and packaged foods. The innovation pipeline is further fueled by partnerships with tech giants like AWS, aimed at boosting digital transformation capabilities and optimizing internal efficiencies. In sum, PepsiCo’s breadth, brand power, and adaptive strategy more than justify renewed investor interest at current levels.

Volume and liquidity

Average three-month trading volume stands at an impressive 9.7 million shares daily, indicating robust liquidity and sustained investor confidence. Such healthy volume levels reflect a broad institutional presence—over 76% of shares are institutionally held—and ensure that price discovery remains efficient, benefiting both short-term traders and long-term investors. The sizeable public float (1.37 billion shares) offers dynamic valuation flexibility, supporting further upside as sentiment shifts. Sustained turnover and active institutional participation are important indicators of underlying market conviction, strengthening the investment case for this blue-chip stock.

Catalysts and positive outlook

  • The poppi acquisition positions PepsiCo at the vanguard of functional, health-oriented beverages—an area of robust consumer demand.
  • Strategic partnerships with AWS and Salesforce are accelerating PepsiCo’s digital and AI transformation, promising significant efficiency gains and innovation in supply chain and consumer insights.
  • Renewed Formula 1 sponsorship expands global brand presence and aligns PepsiCo with aspirational lifestyle marketing.
  • Ongoing product innovation and proactive moves to comply with evolving FDA ingredient requirements demonstrate management’s ability to anticipate and adapt to regulatory change.
  • International market expansion, especially in Latin America where consumer trends remain favorable, should offset any temporary softness in North American snack demand.

Concurrently, PepsiCo’s commitment to ESG best practices and sustainability will likely underpin future valuation premiums as institutional mandates increasingly favor responsible business models.

Investment strategies

For short-term traders, the technical bounce off the $127.60 support and momentum above key moving averages set the stage for tactical long entries, especially given the near-term strength in technical indicators. The upcoming earnings release (July 17, 2025) could serve as a catalyst for renewed volatility and upward momentum, making it a potentially strategic period for new positions.

Medium-term investors may find the current valuation compelling, as ongoing cost discipline, the high dividend yield, and new product growth are likely to drive durable earnings recovery. The integration of poppi and brand expansion in emerging beverage segments may spark further upward revisions to consensus price targets and earnings estimates.

For long-term investors, PepsiCo’s unique blend of iconic brands, global scale, and resilience through economic cycles arguably makes it one of the most attractive holdings in the consumer staples sector. Its strong cash flows and established dividend policy provide ballast in an uncertain macro environment, while digital and ESG transformation initiatives promise to create sustainable value over the coming decade.

In all cases, the technical structure, healthy liquidity, and diverse catalyst pipeline suggest that PepsiCo is well-positioned for multiple time horizons, whether for portfolio diversification or as a core growth/income anchor.

Is it the right time to buy PepsiCo?

Drawing together its compelling fundamentals, robust balance sheet, healthy dividend profile, and positive technical momentum, PepsiCo seems to represent an excellent opportunity for investors seeking quality defensive exposure with growth potential. The consolidation above key support, acceleration in digital innovation, and global brand leadership all signal that the company may be entering a new bullish phase. Analyst consensus points to further upside from current levels, and upcoming catalysts are poised to unlock even more value. In today’s environment—characterized by heightened volatility and ongoing economic uncertainty—PepsiCo stands out as a rare combination of stability, yield, and forward-looking innovation. The fundamentals, technicals, and catalysts collectively justify serious, renewed interest for US investors considering an entry in 2025.

For investors seeking reliable market exposure paired with strategic upside, PepsiCo may be one of the best-positioned consumer staples stocks to watch closely as the sector continues to evolve.

How to buy PepsiCo stock in the US?

Buying PepsiCo stock online is straightforward and secure when you use a regulated broker. Investors can choose between two main methods: spot buying to own the shares directly, or trading PepsiCo with CFDs for leveraged exposure without actual ownership. Both approaches are easily accessible online for US investors, making it simple to get started with just a few clicks. For help in selecting the right partner, be sure to check out our broker comparison further down the page.

Cash buying

A cash purchase means buying PepsiCo shares outright through your brokerage account. US brokers usually charge a fixed commission per trade—typically around $0 to $7. As a shareholder, you are entitled to any dividends and can sell your shares at any time.

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Gain scenario

If the PepsiCo share price is $136.48, you can buy around 7 shares with a $1,000 stake, including a brokerage fee of around $5.

If the share price rises by 10%, your shares are now worth $1,100.

Result: +$100 gross gain, i.e. +10% on your investment.

Trading via CFD

Trading PepsiCo via CFDs (Contracts for Difference) allows you to speculate on price movements using leverage, without owning the actual shares. With CFDs, you will typically pay a spread (the difference between buy and sell prices) and overnight financing fees if holding positions beyond a day.

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CFD Gain Scenario: PepsiCo with 5x Leverage

You open a CFD position on PepsiCo shares, with 5x leverage.

This gives you a market exposure of $5,000.

✔️ Gain scenario:

If the stock rises by 8%, your position gains 8% × 5 = 40%.

Result: +$400 gain, on a bet of $1,000 (excluding fees).

Final advice

Always compare broker fees and conditions carefully before investing to ensure the best experience. Ultimately, whether you choose to buy PepsiCo shares directly or trade CFDs will depend on your personal goals and risk tolerance—our broker comparison below can help you make the right choice.

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Our 7 tips for buying PepsiCo stock

📊 Step📝 Specific tip for PepsiCo
Analyze the marketReview the global beverage and snack sector, identifying PepsiCo’s strengths and growth opportunities.
Choose the right trading platformSelect a well-established US broker offering access to NASDAQ shares with competitive fees for PepsiCo.
Define your investment budgetDecide how much to invest, considering PepsiCo’s historical stability and your own diversification needs.
Choose a strategy (short or long term)Favor a long-term approach to capitalize on PepsiCo’s steady dividends and brand strength.
Monitor news and financial resultsRegularly check PepsiCo’s quarterly results, product launches, and news about acquisitions or partnerships.
Use risk management toolsUtilize stop-loss or limit orders to protect your PepsiCo investment from sudden market fluctuations.
Sell at the right timeConsider selling or taking profits after significant price increases or before anticipated market shifts.
Analyze the market
📝 Specific tip for PepsiCo
Review the global beverage and snack sector, identifying PepsiCo’s strengths and growth opportunities.
Choose the right trading platform
📝 Specific tip for PepsiCo
Select a well-established US broker offering access to NASDAQ shares with competitive fees for PepsiCo.
Define your investment budget
📝 Specific tip for PepsiCo
Decide how much to invest, considering PepsiCo’s historical stability and your own diversification needs.
Choose a strategy (short or long term)
📝 Specific tip for PepsiCo
Favor a long-term approach to capitalize on PepsiCo’s steady dividends and brand strength.
Monitor news and financial results
📝 Specific tip for PepsiCo
Regularly check PepsiCo’s quarterly results, product launches, and news about acquisitions or partnerships.
Use risk management tools
📝 Specific tip for PepsiCo
Utilize stop-loss or limit orders to protect your PepsiCo investment from sudden market fluctuations.
Sell at the right time
📝 Specific tip for PepsiCo
Consider selling or taking profits after significant price increases or before anticipated market shifts.

The latest news about PepsiCo

PepsiCo’s stock posted a strong 6.24% gain over the last week on increasing US market optimism. This positive move comes as investors respond favorably to both recent earnings data and technical momentum, making the stock one of the most notable performers among major consumer staples names in early July.

PepsiCo finalized its $1.95 billion acquisition of poppi, expanding its US functional beverage portfolio. The addition of poppi positions PepsiCo to capture growing domestic consumer interest in health-forward drinks and strengthens its innovation pipeline, which is key in offsetting slower snack demand in North America.

The new AWS partnership signals a major digital transformation initiative for PepsiCo’s US operations. Announced in May and ramping up this quarter, this strategic collaboration aims to enhance supply chain agility, accelerate the use of AI, and boost operational efficiency for PepsiCo’s US manufacturing and logistics networks.

PepsiCo’s latest quarterly results were resilient, with Q1 US revenues and volumes above consensus estimates. Sales in North America benefited from premium product launches and strategic pricing, supporting higher top-line growth versus analyst expectations, even as earnings per share were slightly below consensus.

The FTC ended its pricing lawsuit against PepsiCo, easing regulatory pressure on US operations. With the Federal Trade Commission dropping its investigation in May, PepsiCo faces reduced legal risk in the domestic market and can better focus on growth, brand investments, and strategic partnerships across the US.

FAQ

What is the latest dividend for PepsiCo stock?

PepsiCo currently pays a dividend of $1.42 per share quarterly, with the latest ex-dividend date in June 2025. Its annualized yield is strong compared to the sector, reflecting a long-standing commitment to stable, growing shareholder returns. PepsiCo has consistently increased its dividend for decades.

What is the forecast for PepsiCo stock in 2025, 2026, and 2027?

Projections based on the current price suggest $177.42 at the end of 2025, $204.72 at the end of 2026, and $272.96 at the end of 2027. Stable fundamentals and a resilient position in consumer staples offer attractive long-term potential, supported by analyst consensus and steady global demand.

Should I sell my PepsiCo shares?

Holding PepsiCo shares can be a sound choice for investors seeking long-term value and reliable income. The company’s dominant brands, defensive sector, and steady growth provide ongoing stability. Even through market cycles, PepsiCo’s fundamentals and dividend record suggest continued resilience.

Are PepsiCo dividends eligible for tax-advantaged accounts in the US?

PepsiCo shares are fully eligible for US retirement accounts like IRAs and 401(k)s, allowing for tax-deferral or tax-free growth depending on the account type. Qualified dividends may receive favorable tax treatment if held in taxable accounts, and there is no US withholding tax for residents.

What is the latest dividend for PepsiCo stock?

PepsiCo currently pays a dividend of $1.42 per share quarterly, with the latest ex-dividend date in June 2025. Its annualized yield is strong compared to the sector, reflecting a long-standing commitment to stable, growing shareholder returns. PepsiCo has consistently increased its dividend for decades.

What is the forecast for PepsiCo stock in 2025, 2026, and 2027?

Projections based on the current price suggest $177.42 at the end of 2025, $204.72 at the end of 2026, and $272.96 at the end of 2027. Stable fundamentals and a resilient position in consumer staples offer attractive long-term potential, supported by analyst consensus and steady global demand.

Should I sell my PepsiCo shares?

Holding PepsiCo shares can be a sound choice for investors seeking long-term value and reliable income. The company’s dominant brands, defensive sector, and steady growth provide ongoing stability. Even through market cycles, PepsiCo’s fundamentals and dividend record suggest continued resilience.

Are PepsiCo dividends eligible for tax-advantaged accounts in the US?

PepsiCo shares are fully eligible for US retirement accounts like IRAs and 401(k)s, allowing for tax-deferral or tax-free growth depending on the account type. Qualified dividends may receive favorable tax treatment if held in taxable accounts, and there is no US withholding tax for residents.

P. Laurore
P. Laurore
Finance expert
HelloSafe
Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.

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