Should I buy Salesforce stock in 2025?

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At HelloSafe, our expert has been tracking the performance of Salesforce for over three years. Every month, over a million users in the US trust us to decipher market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Salesforce.

What is Salesforce?

The Price of Salesforce Stock

The price of Salesforce stock is rising this week. Currently trading at $272.35 per share, Salesforce has increased by 1.17% over the past 24 hours and shows a 0.66% gain for the week. The company’s market capitalization now stands at $259.95 billion, with an average three-month trading volume of 7.25 million shares. Salesforce features a Price/Earnings Ratio of 42.13, a dividend yield of 0.61%, and a beta of 1.33. This reflects steady demand for the stock and moderate volatility, creating notable investment potential for active investors.

Our Full Analysis of Salesforce Stock

After rigorously reviewing Salesforce’s latest financial results and stock performance over the past three years, we have utilized our proprietary algorithms to synthesize trends from multiple sources—including key financial indicators, technical signals, market data, and peer benchmarking. Our goal: to identify the main levers of opportunity and potential for investors in one of the world’s leading enterprise software companies. So, why might Salesforce stock once again become a strategic entry point into the cloud and AI solutions sector in 2025?

Recent performance and market context

Salesforce stock has demonstrated noteworthy resilience, currently trading at $272.35, up 1.17% intraday and gaining 0.66% over the past week. While the year-to-date performance reflects a correction of –18.49% amid broader tech volatility, this pullback follows three consecutive years of double-digit revenue growth. Investors have responded positively to Salesforce’s recent quarterly beat, which surpassed consensus on every key metric—including top-line growth, operating margins, and free cash flow.

Major positive events have fortified confidence: the high-profile Informatica acquisition (set to close FY27) is expected to reinforce Salesforce’s leadership in cloud data management, while the launch of Agentforce, its next-generation AI-powered automation suite, immediately attracted strong enterprise demand. Additionally, the enterprise software sector remains supported by secular digital transformation drivers and record cloud investments—establishing a favorable macro backdrop for Salesforce’s continued expansion.

Technical analysis

Technical signals point toward a developing bullish structure. The current RSI of 50.21 places Salesforce stock in a neutral stance—free of overbought pressures, yet with ample room for upside momentum. The MACD, while marginally negative at –0.05, sits near a potential inflection point, historically indicating trend reversals when aligned with supportive volume.

Price action is reinforced by the stock’s proximity to strong support near $267.95. Trading above its rising 20-day moving average ($266.97) signals renewed buy interest, while the 50-day and 200-day averages ($271.11 and $297.04, respectively) define the near- and medium-term battlegrounds for trend-following investors. As the price consolidates above these levels, Salesforce demonstrates a classic technical “basing” structure that frequently precedes bullish moves in growth equities.

Notably, resistance at $275.87 marks the primary threshold that, if breached, could accelerate momentum towards the analyst target of $354.06—a potential upside of over 30% from current levels.

Fundamental analysis

Salesforce’s fundamentals remain among the strongest in the sector. The company delivered robust Q1 FY2026 results, with revenue up 8% year-on-year to $9.83 billion, recurring subscription revenues climbing at a similar pace, and operating margins reaching a healthy 19.8% (GAAP). Free cash flow advanced 4% to $6.3 billion over the period, underscoring consistent capital efficiency.

These results defied market expectations and prompted the company to raise full-year revenue guidance to $41.0–$41.3 billion—implying another 8–9% annual top-line growth. Forward guidance also points to a record 34% non-GAAP operating margin, confirming Salesforce’s successful transition to a highly profitable SaaS model while preserving industry-leading innovation.

Valuation, while premium, appears increasingly justified: Salesforce trades at 42.13x trailing and 23.10x forward earnings, and its accelerating cash generation moves it toward technology blue-chip status. In comparison to peers with similar growth rates and lower scalability, this multiple reflects justified optimism rather than excess speculation.

Salesforce’s deep structural strengths are equally persuasive:

• Dominant position in cloud CRM, with enterprise adoption across all industries
• Unified AI platform (Agentforce) rapidly gaining market mindshare
• Integrated ecosystem (including Tableau, Slack, Customer 360), fueling cross-sell and customer stickiness
• Relentless focus on R&D, with over $4 billion annual investment in product evolution

Volume and liquidity

Sustained trading activity continues to signal market confidence. With an average daily volume of 7.25 million shares, liquidity remains ample for both institutional and active retail investors. The stock’s substantial public float underpins price discovery and allows for dynamic valuations, reflecting both short-term sentiment shifts and long-term fundamental upgrades.

Moreover, Salesforce’s deep options market and ETF inclusion (notably in tech-focused benchmarks) enable strategic flexibility for investors seeking to fine-tune their exposure or hedge risk around earnings and macro events.

Catalysts and positive outlook

Several catalysts contribute to an optimistic outlook for Salesforce over the coming quarters:

• The pending $8 billion Informatica acquisition will make Salesforce a powerhouse in cloud data integration, positioned to serve the rapidly expanding AI/analytics ecosystem.
• Agentforce, already adopted by thousands of enterprise clients, is driving 30–50% workflow automation internally—a trend with enormous margin and productivity implications as enterprise AI adoption accelerates.
• Subscription revenue from Data Cloud and AI exceeded $1 billion annual run rate, up +120% year-on-year, and the company ingested 22 trillion records in Q1 alone.
• More than half of the top 100 new contracts included six or more Salesforce clouds, confirming rising multi-product penetration and heightened customer dependence.
• Increasingly, Salesforce is positioned at the intersection of data, workflow, and artificial intelligence—a rare “triple play” for ongoing digital transformation and enterprise resilience.

The sectoral tailwinds remain robust. With worldwide IT spending hitting record highs, regulatory frameworks that favor cloud security providers, and generational investment in enterprise AI, Salesforce’s addressable market continues to expand. It is also worth noting Salesforce’s strong ESG profile—highlighted by its sustainability initiatives, diversity commitments, and governance leadership—which appeals to an increasingly values-oriented investment base.

Investment strategies

There are compelling arguments for considering an entry into Salesforce across all major investment horizons:

• Short-term: Recent consolidation near $270 is establishing a technical base, ideal for traders looking for a breakout above $275.87 or quick trades on volatility catalysts. The MACD and RSI suggest the next major move could be higher as earnings season and product announcements approach.
• Medium-term: The six- to twelve-month horizon offers a window of opportunity as integration synergies from Informatica and Agentforce’s rapid adoption become clear. With consensus analyst price targets above $350, risk/reward appears attractive for swing investors and technical traders seeking trending setups within broader tech rotations.
• Long-term: Salesforce remains a foundational holding for investors who prioritize digital transformation, AI, and cloud computing megatrends. The company’s recurring revenue engine, high customer retention, and proven record of innovation justify its place as a core asset within any growth-oriented portfolio. Strategic expansion, ongoing margin improvement, and a forward-thinking leadership team position Salesforce to compound shareholder value for years to come.

Investors may find additional technical conviction by timing entries near support or on confirmation of a breakout past resistance. Allocation sizing and risk controls—such as stop-losses below key support or gradual scaling in around earnings events—can further optimize position management.

Is it the right time to buy Salesforce?

Salesforce currently appears to represent an excellent opportunity for investors seeking both growth and stability in the cloud software and enterprise AI space. The stock’s recent technical consolidation, breakthrough product innovations, and strong financial execution provide a compelling case for renewed interest. With positive momentum, bullish sector trends, and a proven leadership team steering through both turbulent and opportunistic cycles, Salesforce may indeed be entering a new and highly attractive bullish phase.

In this context, the fundamentals, technicals, and macro environment align to create a favorable scenario for serious investors to consider adding or increasing exposure to Salesforce—either at current levels or in anticipation of upcoming catalysts. The balance of robust cash flow, innovation leadership, and market expansion suggests a strong probability of outperformance versus sector peers. As always, diligent risk assessment and periodic portfolio review will be key, but for those aligning with digital transformation themes, Salesforce’s blend of momentum and fundamental quality seems hard to overlook as we move into the next cycle of enterprise technology growth.

How to Buy Salesforce Stock in the US

Investing in Salesforce stock is straightforward and secure when you use a regulated broker in the US. You can purchase shares directly (spot buying) to become a shareholder, or use CFDs (Contracts for Difference) if you’re seeking flexibility and leverage. Each method has its own benefits, making it easy for new and experienced investors alike. For a side-by-side broker comparison to help you find the best fit, see the table further down this page.

Spot buying

Buying Salesforce stock in cash means you directly own shares and benefit from price appreciation and dividends. Most brokers charge a fixed commission per order, typically $0–$10 per trade.

Gain scenario

If the Salesforce share price is $272.35, you can buy around 3 shares with a $1,000 stake, including a brokerage fee of around $5.

If the share price rises by 10%, your shares are now worth $1,100.

Result: +$100 gross gain, i.e. +10% on your investment.

Trading via CFD

CFD trading on Salesforce shares involves speculating on the share price movement without owning the stock. Fees include the spread (difference between buy and sell price) and overnight financing if you hold the position after market hours. CFDs offer leverage, which increases potential gains and risks.

CFD position gain scenario

You open a CFD position on Salesforce shares, with 5x leverage.

This gives you a market exposure of $5,000.

✔️ Gain scenario:

If the stock rises by 8%, your position gains 8% × 5 = 40%.

Result: +$400 gain, on a bet of $1,000 (excluding fees).

Final advice

It’s important to compare brokers’ commissions, spread costs, and trading features before placing your first order. Your decision between direct ownership and CFD trading should depend on your risk tolerance, time horizon, and investment goals. You’ll find a comprehensive broker comparison to guide your choice further down this page.

Our 7 tips for buying Salesforce stock

The latest news about Salesforce

Salesforce stock posted a 1.17% intraday gain, indicating renewed positive momentum for US investors. Shares recently closed at $272.35, supported by strong technical signals including a price above its 20-day moving average and stable buying interest. This suggests short-term market confidence in Salesforce, especially as its US operations continue to expand and the tech sector recovers broadly.

Salesforce’s Q1 2026 financials beat expectations with $9.83 billion in revenue and raised full-year guidance. The company reported an 8% year-over-year revenue increase and raised its FY2026 outlook by $400 million—an encouraging signal for investors. These results, confirmed by a substantial beat on both GAAP and non-GAAP earnings per share, highlight robust demand for Salesforce’s CRM and AI-powered solutions in the US enterprise market.

Annualized subscription and support revenue climbed, fueled by strong adoption of multi-cloud solutions. In Q1, more than half of Salesforce’s 100 largest new contracts in the US included at least six different clouds, confirming the success of their integrated product ecosystem. Growth in annual contract values underlines increasing customer reliance on Salesforce platforms for critical business functions.

Data Cloud and AI services crossed $1 billion in annual recurring revenue, up 120% year over year. US-based customers are accelerating investment in data analytics and generative AI, boosting Salesforce’s competitive edge. The record inflow of data—22 trillion records processed in Q1—reflects rising engagement with large enterprise clients and pivotal AI deployments across sectors.

Salesforce announced its definitive agreement to acquire Informatica, projected to further enhance its US data integration capabilities. With the $8 billion Informatica deal set to close by early fiscal 2027, Salesforce will solidify its leadership in enterprise data management. Analysts view this move as highly strategic for US clients needing unified cloud, analytics, and AI-driven workflows, signaling continued innovation and revenue diversification.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.