Should I buy Shopify stock in 2025?

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At HelloSafe, our expert has been tracking Shopify's performance for over three years. Every month, over a million users in the US trust us to analyze market trends and identify the best investment opportunities. Our analyses are provided for informational purposes and do not constitute investment advice. In accordance with our ethical charter, we have never been, and will never be, compensated by Shopify.

What is Shopify?

How much is Shopify stock?

The price of Shopify stock is rising this week. Currently, Shopify is trading at $116.17, reflecting a 1.22% gain over the past 24 hours and a 15.41% increase for the week. The market capitalization stands at $148.90 billion, with an average three-month trading volume of 11.26 million shares. Shopify’s P/E ratio is at 92.56, with no dividend yield and a beta of 2.83. This strong upward momentum demonstrates growth potential, but investors should be aware of the high volatility associated with the stock.

Our Full Analysis of Shopify Stock

We have reviewed Shopify’s most recent financial results, as well as the stock’s remarkable performance over the past three years. By integrating multiple streams of analysis—including financial ratios, technical signals, market trends, and competitor benchmarking—through our proprietary scoring algorithms, we provide a comprehensive yet incisive perspective. So, why might Shopify stock once again become a strategic entry point into the e-commerce and technology sector in 2025?

Recent performance and market context

Shopify’s stock has shown exceptional relative strength, now trading at $116.17 as of July 2025, representing a robust +15.41% gain over the past week and a striking +74.33% surge over the last twelve months. This impressive performance stands out in both the tech sector and the broader equity market. The latest Winter 2025 Edition product launch, featuring over 150 AI-powered platform improvements, has catalyzed not only renewed investor enthusiasm but also strong user demand. Recent strategic acquisitions, such as Vantage Discovery, extend Shopify’s AI capabilities and reinforce its competitive gap. Against a backdrop of solid macroeconomic recovery, resilient consumer spending, and accelerating digitization among SMEs and enterprises, Shopify’s business model appears especially well-insulated and primed to benefit as e-commerce adoption deepens globally.

Technical analysis

Recent technical signals for Shopify are unambiguously constructive. The 14-day RSI stands at 56.16, in neutral to bullish territory, suggesting room for continued upward momentum without entering overbought conditions. Nasdaq-based MACD readings (+0.38) confirm a buy signal, underpinned by a series of weekly and daily golden crosses as short-term moving averages (20-, 50-, and 100-day) all sit above longer terms. Crucial support has been secured at $84.49, with previous resistance zones ($96.99–$98.93) now robustly exceeded. Short- and medium-term structure remains bullish, characterized by a string of 12 'buy' signals across moving averages and 9 technical indicators—indicating ongoing institutional accumulation and broad-based optimism.

Fundamental analysis

From a fundamentals standpoint, Shopify’s trajectory is nothing short of exemplary. Revenue reached $8.88 billion in 2024 (+25.78% year-on-year), with Q1 2025 figures climbing 27% to $2.36 billion, handily beating consensus estimates. This acceleration is echoed in operational efficiency, as EBITDA nearly doubled year-over-year to $1.52 billion, and free cash flow margins reached a healthy 15% for a seventh consecutive quarter in double digits. Despite a high P/E ratio of 92.56, the valuation finds justification in sustained outperformance, rapid innovation, and powerful network effects. Shopify’s market share exceeds 30% in the US e-commerce platform niche, and its composable-by-default technology stack offers personalization and flexibility at global scale. Its capital-light model and established brand continue to unlock margin expansion and organic growth, positioning Shopify as a rare compounder in the tech landscape.

Volume and liquidity

Liquidity remains a defining asset: Shopify averages 11.26 million shares exchanged daily, supporting effortless entry and exit for both individual and institutional investors. With a market capitalization nearing $149 billion and a public float of 1.21 billion shares, price discovery is efficient and the stock benefits from a dynamic, broad, and diverse investor base. Such sustained volume is a testimony to market confidence and further underscores the platform’s resilience during periods of sector volatility.

Catalysts and positive outlook

Forward-looking catalysts reinforce Shopify’s bullish narrative in 2025 and beyond:

• AI Integration and Innovation: Over 150 platform updates and the rapid integration of generative AI (including ChatGPT buying for merchants) drive user engagement, operational efficiency, and create new monetization avenues.
• Ongoing Strategic Acquisitions: The addition of assets like Vantage Discovery strengthens Shopify’s AI search capabilities, differentiating the experience for consumers and merchants alike.
• Geographic and Market Expansion: Already present in over 175 countries, Shopify’s international push and omnichannel solutions address the world’s fastest-growing e-commerce and retail sectors.
• Ecosystem Growth: Innovations in composable commerce, POS solutions, and app marketplace expansion continually reinforce Shopify’s moats against competitors.
• Sector Tailwinds: Accelerated digitization, ongoing shift toward online retail, and supportive regulatory movement for digital payments provide a fertile backdrop for continued growth.
• ESG and Sustainability: A sustained effort in environmental initiatives and responsible governance further supports Shopify’s appeal to long-term institutional investors seeking transparent and sustainable business practices.

Investment strategies

Given Shopify’s multi-year track record and the alignment of technical, fundamental, and structural factors, multiple timeframes present compelling opportunity:

• Short-term: Traders can take advantage of recent bullish technical momentum and clear breakout above key resistance ($98.93), alongside above-average trading volume.
• Medium-term: Investors may position ahead of upcoming product cycles, Q2 and Q3 earnings releases, or anticipated AI and omnichannel expansion to capture renewed revenue growth.
• Long-term: For conviction-based investors, Shopify’s steadfast focus on continual innovation, global expansion, and margin accretive growth supports the thesis of a powerful, secular compounder. Its leadership in the e-commerce platform market, deepening network effects, and potent cash flow generation provide a strong foundation for accumulation on technical retracements or broad market dips.

For all strategies, ideal entry points present on retests of breached resistance zones (now flipped support) or as leading indicators signal renewed institutional accumulation. Capital allocation should prioritize disciplined scaling, with a focus on risk management and position sizing appropriate to an investor’s personal profile.

Is it the right time to buy Shopify?

Shopify’s consistent execution, best-in-class revenue growth, expanding margins, and relentless innovation set it apart from peers and the broader technology sector. Robust technical structure, institutional participation, and an abundance of bullish catalysts suggest the stock may be entering a new and sustained upside phase. While volatility remains an inherent characteristic, the company’s underlying strengths and dynamic market position justify a bullish outlook and renewed investor interest.

In summary, Shopify seems to represent an excellent opportunity for those seeking exposure to a market-leading, fast-growing e-commerce platform with world-class fundamentals. Investors focused on structural winners in technology should keep a close eye on Shopify, as the stock’s combination of growth, innovation, and liquidity may offer one of the most compelling entry points of 2025.

How to Buy Shopify Stock in the US?

Buying Shopify stock online through a regulated U.S. broker is a simple and secure process, giving you access to one of the world’s most innovative e-commerce companies. You have two main options: classic spot buying (also called cash purchase), where you own shares outright, and trading contracts for difference (CFDs), where you speculate on price movements without owning the underlying stock. Both methods have their benefits—see our broker comparison further down the page to help you choose the right platform for your needs.

Spot buying

A cash purchase lets you acquire real Shopify shares that you fully own, typically through a stockbroker or an online trading app. The main fee for this method is a fixed commission per order, which is usually in the $1–$10 range at most U.S. brokers. You can hold your shares as long as you wish and participate in any potential price gains.

Shopify Stock: Gain Scenario Example

If the Shopify share price is $116.17 USD, you can buy around 8 shares with a $1,000 stake, including a brokerage fee of around $5.

Gain scenario:

If the share price rises by 10%, your shares are now worth $1,100.

Result: +$100 gross gain, i.e. +10% on your investment.

Trading via CFD

CFD trading allows you to speculate on Shopify’s price movements with leverage, so you can control a larger position with a smaller initial deposit. The main fees here are the bid-ask spread and overnight financing (if you hold the position open after market close). CFDs are ideal for short-term strategies but do not confer shareholder rights or dividends.

CFD Gain Scenario with Leverage

You open a CFD position on Shopify shares, with 5x leverage.

This gives you a market exposure of $5,000.

✔️ Gain scenario:

If the stock rises by 8%, your position gains 8% × 5 = 40%.

Result: +$400 gain, on a bet of $1,000 (excluding fees).

Final advice

Before you invest, take the time to compare brokers’ fees, trading features, and available services using our comparison tool below. Your choice—spot buying or CFDs—will depend on your objectives, your risk tolerance, and the way you want to participate in Shopify’s future growth.

Our 7 Tips for Buying Shopify Stock

The latest news about Shopify

Shopify stock surged 15.41% over the last week, outpacing most tech peers on NASDAQ. Driving this growth is a favorable market response to Shopify’s robust results and growing influence in the US e-commerce sector, where it now holds more than 30% market share among US e-commerce platforms.

Shopify’s recent platform upgrades launched in its Winter 2025 Edition integrate over 150 AI-driven improvements. These updates enhance merchant capabilities, streamline order management, and are tailored for the US’s highly competitive, omnichannel retail market, further solidifying Shopify's value proposition for American businesses.

Strong Q1 2025 earnings, with revenue up 27% year-on-year, beat US analyst expectations. The company reported Q1 revenue of $2.36 billion versus the $2.33 billion consensus, reflecting accelerated adoption of Shopify’s platform by American merchants and sustaining its US leadership.

Shopify successfully completed its migration to NASDAQ, reaffirming its commitment to US capital markets. The US listing facilitates greater access to American institutional investors and enhances daily average trading volume, which now stands at 11.26 million shares, increasing SHOP’s liquidity and visibility stateside.

Technical indicators for Shopify remain bullish, with all major moving averages flashing buy signals this week. The 20-, 50-, 100-, and 200-day moving averages all support a positive outlook, while a MACD of +0.38 and RSI at 56.16 suggest upward momentum, reflecting persistent investor confidence in Shopify among US market participants.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.