Should I buy Meta stock in 2025?

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At HelloSafe, our expert has been monitoring Meta's performance for over three years. Every month, over a million users in the United States rely on us to decode market trends and pinpoint the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical charter, we have never been, and will never be, compensated by Meta.

What is Meta?

How much is Meta stock?

The price of Meta stock is rising this week. Currently trading at $572.21, META has gained $23.21 (+4.23%) in the past 24 hours and is up 4.56% over the last week. The company boasts a market capitalization of about $1.45 trillion, with an average 3-month trading volume of 28.9 million shares. Its price/earnings ratio stands at 22.37, offering a dividend yield of 0.37%, and the stock exhibits a beta of 1.24.

Investors should note that while Meta shows robust growth and market strength, the current level of volatility may present both risks and opportunities ahead.

Our full analysis on Meta stock

Having thoroughly reviewed Meta Platforms' (NASDAQ: META) latest quarterly financial results, along with a comprehensive analysis of the company’s stock performance over the last three years, we have leveraged proprietary algorithms that synthesize financial indicators, technical signals, market trends, and competitive landscape data. This disciplined approach enables us to distill the essential factors driving Meta’s current positioning in the technology sector. Against this backdrop, a central question emerges: why might Meta stock once again represent a strategic entry point for investors seeking exposure to next-generation communication platforms and artificial intelligence in 2025?

Recent Performance and Market Context

Meta has delivered an impressive one-year total return of +30.29%, substantially outperforming the Nasdaq Composite and most of its direct competitors. As of May 2, 2025, the stock trades at $572.21, rebounding with a daily gain of +4.23%, supported by robust trading volume (28.9 million shares). While Meta reached an all-time high near $740 in early 2025, the shares have recently consolidated, finding support in the $570 range—creating conditions that often precede a new bullish phase.

Recent positive events underscore Meta’s enduring relevance. The company posted Q1 2025 results that surpassed consensus estimates for revenue, EPS, and EBITDA. Revenue grew 16% year-over-year to $42.31 billion, with net income expanding 35% to $16.64 billion, and EPS climbing an impressive 37% to $6.43. This financial momentum is reinforced by strong user engagement (3.43 billion daily active people, +6% y/y) and higher ad pricing. The macroeconomic backdrop for digital advertising remains constructive in the U.S., where consumer spending and enterprise ad budgets have stabilized, creating fertile ground for further market share gains.

Importantly, Meta has demonstrated its capacity to adapt and innovate in the face of macro and competitive pressures, benefiting from sector-wide trends in artificial intelligence adoption, immersive technologies, and greater regulatory clarity in its core U.S. market.

Technical Analysis

A granular look at Meta’s technicals reveals a scenario where the risk/reward profile may be tilting back in favor of buyers:

• Key Moving Averages: The stock recently broke above its 200-day moving average—a classic bullish momentum signal favored by institutional investors. The 5-day moving average is $517.13, reinforcing that the current price is elevated but not overstretched.
• Relative Strength Index (RSI): The 14-day RSI currently sits at approximately 38–41, signaling neutral-to-slightly-oversold conditions. Such readings have historically coincided with intermediate-term bottoms and the emergence of new upward trends.
• MACD: Short-term MACD readings remain negative (-12 to -21), suggesting that bearish momentum has not yet completely dissipated. However, prolonged negative MACD within a strong fundamental trend often precedes dynamic reversals.
• Support and Resistance:
• Strong support is observed at $537.42 and the current $573.61 level. The proximity to these supports suggests a favorable stochastic setup for accumulating positions.
• Resistance levels are well defined ($668.35, $690.71, and $726.90), presenting potential future targets should upward momentum materialize.

Overall, while short-term technical signals are mixed, the confluence of oversold conditions, strong long-term support, and a recent bullish technical breakout supports the argument that Meta may be setting the stage for another upward cycle.

Fundamental Analysis

Meta’s operational and financial profile remains among the most compelling in the tech sector:

• Revenue & Earnings Growth: Q1 2025 saw revenue grow by 16% year-over-year (19% constant currency) and net income expand by 35%. Operating margin improved to 41% (from 38% in Q1 2024), highlighting operational leverage and disciplined expense control.
• Valuation: At a TTM P/E of 22.37 and a forward P/E of 22.78, Meta trades at a notable discount to historic sector multiples, especially given its PEG ratio of 0.89—indicating the market may be undervaluing its growth trajectory. The Price/Sales ratio of 8.75 reflects robust margin potential and premium brand value.
• Free Cash Flow and Shareholder Returns: The company generated $10.33 billion in free cash flow in Q1 2025 and initiated a quarterly dividend in 2024 ($2.10 annualized, ~0.37% yield) alongside an ongoing share repurchase program, demonstrating a commitment to returning value to shareholders.
• Innovation and Strategic Moat:
• Meta continues to lead in AI integration, already reaching nearly one billion monthly active users for Meta AI.
• Large-scale investments in data centers and next-generation technologies, including AI-powered eyewear and immersive digital experiences, reinforce its long-term innovation pipeline.
• The scale of its platforms (3.43 billion daily active people) and increasing ad pricing (+10% y/y) affirm Meta’s pricing power and network effect.
• Its “Family of Apps” ecosystem (Facebook, Instagram, WhatsApp, Messenger) remains unmatched in scope and daily engagement.

Volume and Liquidity

Meta’s sustained high trading volume—averaging close to 29 million shares daily—reflects deep market confidence and superior liquidity. Such volume typically accompanies periods of institutional accumulation and provides an ample float that enables dynamic adjustments in market valuation in response to earnings upgrades or fresh catalysts. This liquidity profile further enhances Meta’s appeal as both a core portfolio holding and a tactical trading vehicle.

Catalysts and Positive Outlook

Forward-looking investors have several bullish catalysts to consider:

• AI and Data Infrastructure Investment: The company’s raised capital expenditure guidance ($64–72 billion for 2025) is heavily weighted toward AI and supporting data center infrastructure, setting the stage for new product launches and margin expansion in future years.
• Meta AI and Immersive Technologies: Meta’s recent announcements around AI-powered features—spanning generative models, advanced ad targeting, and consumer-facing devices like AI glasses—position the company to redefine user engagement and unlock new revenue streams.
• Advertising Efficiency: Despite only a 5% rise in ad impressions, the 10% increase in average ad price underscores Meta’s pricing discipline and technological prowess in delivering targeted returns for marketers.
• Return of Capital: An active share buyback program and the new dividend—unusual for a fast-growing tech firm—reflect management’s confidence in long-term cash flow generation.
• Sector-wide Tailwinds: The ongoing secular shift to AI-enabled digital platforms, stable U.S. digital advertising spend, and a rebound in consumption trends collectively underpin a rising tide for U.S. tech equities. Regulatory headwinds in Europe are notable but largely priced in, and global expansion in emerging markets offers long-term upside.

Investment Strategies

For investors seeking exposure to technology leaders, Meta offers several promising entry points—each supported by current technical or fundamental dynamics:

• Short-Term:
• Entry near technical support (~$573) leverages the current oversold sentiment, anticipating that institutional buying, fueled by recent strong earnings, could spur a tactical rebound.
• Momentum traders may target potential breakouts above resistance (~$668) for confirmation of renewed upward trends.
• Medium-Term:
• Positioned ahead of anticipated Q2 results and further AI-related product launches, mid-2025 may see renewed upward momentum as capital expenditure begins to convert into visible product and revenue streams.
• Continued stabilization of ad pricing and margin recovery may justify re-rating the multiple higher, creating an asymmetric risk/reward scenario.
• Long-Term:
• For those seeking a strategic anchor in next-generation technology, persistent free cash flow generation, a growing dividend, and robust innovation provide strong underpinnings for a core holding.
• Meta’s immense user base, market share, and dominance in AI and immersive technologies place it at the heart of digital transformation—offering exposure to secular themes well into the next decade.

Is It the Right Time to Buy Meta?

In summary, Meta’s combination of market leadership, accelerating financial performance, high-margin business model, and sector-defining innovation pipeline provides a uniquely compelling narrative for 2025 and beyond. The company is navigating temporary technical volatility but is anchored by oversold conditions at major support levels. The initiation of a dividend, impressive free cash flow generation, a robust share buyback, and a best-in-class AI and user engagement platform all underscore why Meta seems poised to unlock fresh value for investors prepared to look beyond short-term noise.

With a consensus analyst target price of approximately $709—more than 24% above current levels—and a business model that continues to benefit from global digitalization trends, the fundamentals justify renewed interest at these levels. Investors seeking to capitalize on the intersection of artificial intelligence, social connectivity, and next-generation digital advertising may find the current setup around Meta’s stock to represent an excellent opportunity in this transformative era.

As always, careful monitoring of technical levels, ongoing regulatory developments, and upcoming earnings reports will be essential, but the prevailing risk/reward outlook and strengthening strategic fundamentals suggest that Meta deserves serious consideration as a cornerstone position for technology-focused investment portfolios heading into 2025.

How to buy Meta stock in United States?

Buying Meta Platforms (META) stock online is now both straightforward and secure for U.S. investors, thanks to a range of regulated brokers. Whether you prefer to own shares directly (spot buying) or gain exposure via contracts for difference (CFDs), both main methods are accessible through quality online platforms. Spot buying lets you become a shareholder, while CFDs allow you to trade on price movements with leverage. Further down this page, you'll find a detailed broker comparison to help you choose the best platform for your needs.

Spot buying

Spot buying refers to the direct purchase of Meta stock on the exchange—meaning you actually own the shares in your portfolio. Brokers typically charge a fixed commission per order, usually between $0 and $10, depending on the platform. For example, with Meta shares currently priced at $572.21, with a $1,000 investment (including a $5 brokerage fee), you can buy approximately 1.74 shares of Meta.

Example

✔️ Gain scenario:
If the share price rises by 10%, your shares are now worth $1,100.
Result: +$100 gross gain, equivalent to +10% on your original investment.

Trading via CFD

CFD (Contract for Difference) trading allows you to speculate on Meta’s price movements without owning the underlying shares. This method is popular for short-term strategies and enables the use of leverage. Typical fees for CFDs include the spread (the difference between buy and sell prices) and, for positions held overnight, a financing charge. For instance, if you open a CFD position on Meta shares with $1,000 and choose 5x leverage, you control $5,000 worth of Meta stock.

Example

✔️ Gain scenario:
If Meta’s price climbs by 8%, your position gains 8% × 5 = 40%.
Result: +$400 gain on your $1,000 investment (fees not included).

Final advice

Before investing, always compare brokers’ fees, trading conditions, and available features—the right platform makes a real difference to your results. Your choice between spot buying and CFD trading should align with your financial objectives, risk appetite, and investment horizon. Make sure to consult our broker comparison further down this page to find the solution best suited to your personal strategy.

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Our 7 tips for buying Meta stock

The latest news about Meta

Meta Platforms reported strong Q1 2025 earnings, beating analyst expectations for revenue and net income. On May 2, Meta released financial results highlighting a 16% year-over-year increase in revenue to $42.31 billion and a 35% jump in net income to $16.64 billion, with diluted EPS up 37% to $6.43. These figures surpassed Wall Street predictions and underscored the company's continued dominance in digital advertising and user engagement across major platforms. The robust growth was fueled by a 10% increase in average price per ad and a 6% rise in daily active people, underlining the resiliency and monetization power of Meta's U.S.-centered user base.

Shares of Meta surged over 4% following the earnings release, signaling renewed investor confidence. The positive surprise in Q1 results triggered a meaningful stock price rally (closing at $572.21, up 4.23% on May 2), reflecting strong U.S. market sentiment and renewed confidence in Meta’s growth trajectory. Elevated trading volumes (28.9 million shares) on the NASDAQ and a one-week price gain of 4.56% emphasize that market participants are responding constructively to the quarterly update and management's forward guidance.

Meta raised its full-year capital expenditures guidance to fuel investment in AI infrastructure, supporting future U.S. innovation and scale. Management announced an upward revision in 2025 capex guidance to $64-72 billion, up from prior estimates, primarily aimed at expanding data centers and artificial intelligence capabilities. These investments are likely to strengthen Meta’s competitive positioning in the U.S. AI ecosystem, build out data infrastructure, and accelerate product innovations like Meta AI, which now boasts nearly a billion monthly active users. The move is positioned as a foundation for long-term growth, particularly relevant to U.S. stakeholders focused on technology leadership.

Analyst consensus remains bullish, with a target price that implies more than 20% upside from current levels. Despite short-term technical caution, consensus among major U.S. analysts points to a 12-month price target near $709.17. This signals confidence in Meta’s sustained financial strength, ongoing share buybacks, and the recently initiated dividend, all of which enhance its appeal to American investors seeking stable, income-generating tech opportunities. The company's fundamentals, such as expanding margins and robust cash flow, are widely cited as key drivers supporting the positive outlook.

Technical indicators show Meta recently broke above its 200-day moving average, offering a bullish signal to U.S. market watchers. Although near-term momentum remains mixed—with the RSI approaching oversold territory and the MACD yet to confirm a strong uptrend—the recent move above the 200-day MA is notable. For professional U.S. investors and technical analysts, this is an encouraging development, suggesting a potential trend reversal in favor of further gains if maintained, especially in light of the positive earnings catalysts and improved guidance.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.