Should I buy Salesforce stock in 2025?

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At HelloSafe, our expert has been monitoring Salesforce’s performance for over three years. Every month, hundreds of thousands of people in the United States rely on us to decode market trends and identify top investment opportunities. Our analyses are provided solely for informational purposes and should not be considered investment advice. In line with our ethical guidelines, we have never received, and will never receive, any form of payment from Salesforce.

What is Salesforce?

How much is Salesforce stock?

The price of Salesforce stock is on the rise this week. Currently, CRM is trading at $269.33, which represents a 0.23% increase over the past 24 hours and a -1.75% movement for the week. The company has a market capitalization of $258.42 billion and a 3-month average trading volume of 7.14 million shares.

With volatility above the market average, investors should carefully assess both the growth potential and risks before considering Salesforce.

Our full analysis on Salesforce stock

After thoroughly reviewing Salesforce’s latest financial results, assessing the stock’s performance over the past three years, and integrating a comprehensive array of market data, technical signals, and peer analysis through our proprietary algorithms, a clear picture emerges of this sector bellwether’s trajectory. With Salesforce’s continued innovation and its leadership in AI-powered digital transformation, the results present compelling indicators of resilience—even amid sector volatility and changing valuation paradigms. So, why might Salesforce once again represent a strategic entry point into the enterprise technology space as we look toward 2025?

Recent Performance and Market Context

Salesforce (CRM) currently trades at $269.33, capitalizing the company at $258.42 billion—a testament to its staying power and investor confidence. While the past six months brought about a modest retracement (-8.61%), and the stock is down slightly year-over-year (-1.03%), this must be viewed in a broader context: enterprise software as a sector has recently weathered both macroeconomic tightening and shifting technology priorities as organizations reassess digital budgets post-pandemic.

Despite that, Salesforce distinguished itself with robust operational execution. Q4 fiscal 2025 saw revenues climb 8% year-over-year, with EBITDA up nearly 5% and net income surging 49.8% for the full fiscal year. These results beat consensus estimates across the board, highlighting a business not just defending its turf, but steadily expanding. Notably, Salesforce marked its strongest ever operating cash flow—critical in an environment where capital discipline is increasingly prized by institutional allocators.

Major product launches such as Agentforce 2dx in March 2025 and the rapid scaling of the Data Cloud (with recurring revenue up 120% year-over-year) serve as additional positive catalysts, extending the company’s addressable market and fortifying its client ecosystem. At a time when enterprises are urgently seeking solutions to unlock value from AI, Salesforce’s positioning could scarcely be more fortuitous.

Technical Analysis

A quick appraisal of CRM’s technical posture suggests some near-term consolidation, yet also underscores the potential for a powerful reversal. The relative strength index (RSI 14) stands at 54.22—distinctly neutral and indicating plenty of headroom before entering overbought territory. Meanwhile, the MACD (-1.97) presently signals some lingering bearishness, but recent price action above the 20-day moving average ($254.91) is an early bullish sign.

The market is closely watching the $267.35 and $265.38 levels as technical support, with the $236.25-$243.97 zone representing a substantial base built over multiple quarters. Resistance is immediate at $270.72-$272.73 and further at $277.93, while any decisive break toward $308.73 could confirm a shift back to sustained upward momentum. Despite being below the 50-, 100-, and 200-day moving averages (with respective readings of $273.32, $305.12, and $292.13), the proximity to a multi-month support cluster is a configuration that historically precedes positive mean reversion, especially for structurally sound sector leaders.

The technical structure, when paired with upcoming catalyst events and a fundamentally healthy business, appears increasingly favorable for investors seeking medium- to long-term positioning ahead of potential momentum inflections.

Fundamental Analysis

On the fundamentals, Salesforce’s recent results are hard to dispute. Annual revenues rose to $37.9 billion (up 9% year-over-year), net income climbed 49.8% to $6.2 billion, and operating cash flow reached $13.1 billion (a 28% gain). The non-GAAP operating margin stood at a solid 33%, outpacing numerous software peers. Perhaps just as significant, the company returned $9.3 billion to shareholders in FY25 via dividends and buybacks—a clear signal of both balance sheet strength and management confidence.

While the P/E ratio of 42.35 signals a premium, it’s justified by Salesforce’s leadership in a market that is not just expanding but fundamentally transforming. The PEG ratio, while elevated, should also be weighed against a multi-year runway of double-digit recurring revenue growth and best-in-class customer retention. Salesforce boasts a remaining performance obligation (RPO) of $63.4 billion, up 11% and providing predictable revenue streams well into the future—a rare trait even among blue-chip tech names.

Crucially, innovation remains at the company’s core. The recent launch of Agentforce 2dx and the exponential growth of the Data Cloud have not only extended Salesforce’s technological moat but also deepened integration with enterprise customers. The result is a platform advantage that’s hard to match—a single pane of glass for AI, analytics, customer engagement, and workflow automation.

Brand strength, relentless investment in R&D, and aggressive global expansion further reinforce Salesforce’s dominant positioning, as evidenced by outsized growth rates in Asia Pacific (up 14% year-over-year in constant currency) and ongoing enterprise wins in Europe and the Americas.

Volume and Liquidity

CRM enjoys an average daily volume of 7.14 million shares, underscoring deep liquidity and reinforcing market participants’ willingness to continuously price in real-time developments. This liquidity is invaluable, reducing bid-ask spreads not only for institutional trades but also for retail investors looking to enter or exit positions efficiently.

The availability of a significant float and active daily turnover means the stock is responsive to both near-term news and longer-horizon re-rating catalysts—a key attribute for dynamic valuation environments and ideal for investors seeking exposure to large-cap technology with tangible upside leverage.

Catalysts and Positive Outlook

Looking forward, Salesforce enters 2025 armed with a confluence of secular tailwinds:

• AI and Digital Labor: The Agentforce platform unlocks a $6 trillion market opportunity, allowing organizations to embed autonomous AI into any workflow—a capability unmatched in enterprise SaaS today.
• Product Innovation: Launches such as Agentforce 2dx and the AgentExchange marketplace expand both the depth and breadth of Salesforce’s value proposition. With 200+ initial Agentforce partners and hundreds of plug-and-play AI actions, the company is building a defensible ecosystem destined to attract stickier, higher-margin customers.
• Data Cloud Momentum: 50 trillion records under management and $900 million in annual recurring revenue (doubled year-over-year) signal critical mass and network effect—a major differentiator from both legacy and cloud-native peers.
• Customer Validation: Use cases—from OpenTable’s automated web queries to Adecco’s AI-powered recruitment process and Precina’s substantial cost savings—demonstrate real enterprise impact, translating technical leadership into business outcomes.

These growth drivers unfold against a backdrop of:

• Rising global IT/AI spending
• Supportive regulatory and policy frameworks for cloud adoption
• A secular transition to intelligent, automated business processes

Guidance for fiscal 2026 is unequivocally positive: $40.5-40.9 billion in revenue (7-8% growth), ~8.5% subscription revenue growth, and 10-11% growth in operating cash flow—all suggest sustained operational momentum and a prudent, executable roadmap.

Investment Strategies

Against this backdrop, several entry points align well with distinctive investor horizons:

• Short-term: For tactical investors, consolidation near $265-$270 (tested support levels) may soon give way to positive momentum, especially should technical oscillators revert with any bullish macro or earnings surprise.
• Medium-term: The buildup of remaining performance obligation and recent product launches position the stock to benefit from renewed enterprise spending cycles and sector rotation, while the risk/reward around key resistance levels ($277.93, $308.73) offers asymmetric upside.
• Long-term: For strategic portfolios, Salesforce’s entrenched platform, expanding AI suite, and robust global footprint make it a core holding in enterprise technology. The stock’s ability to generate free cash flow, reinvest at scale, and command premium pricing supports sustained compounding over multiple years.

A particularly attractive vector may be establishing positions ahead of earnings, major customer wins, or subsequent Agentforce/AI feature rollouts—each one a potential inflection for positive re-rating.

Is It the Right Time to Buy Salesforce?

Salesforce combines the key attributes of enduring technology winners: accelerating innovation, market-share leadership, entrenched enterprise relationships, and financial discipline. The recent pullback—set against a backdrop of peer volatility and macro uncertainty—has allowed the stock to consolidate near robust support, with technical and fundamental signals increasingly aligning for renewed upside.

The company’s dominant positioning in AI-driven digital transformation, evidenced by outsized customer adoption and transformative use cases, is complemented by a fortress balance sheet and a management team with a deep track record of navigating change. Its expanding product ecosystem, fast-growing Data Cloud, and forward-looking guidance all reinforce the case for renewed investor interest.

While Salesforce’s valuation demands continued execution, and technicals suggest patience may be prudent, the prospect of catching a new bullish phase as the AI wave advances makes Salesforce an opportunity worth serious consideration—especially for those seeking exposure to the next generation of enterprise technology winners.

For investors seeking dynamic growth, defensible scale, and exposure to the structural rise of intelligent automation, Salesforce’s current positioning and prospects seem to represent an excellent entry point into the heart of the evolving technology landscape.

How to buy Salesforce stock in United States?

Buying Salesforce stock (symbol: CRM) is both simple and secure for U.S. investors, thanks to regulated online brokers. Today, you can invest in Salesforce in just a few clicks, choosing between two primary methods: buying shares outright (spot buying) or trading via Contracts for Difference (CFDs). Spot buying makes you a direct shareholder, while CFDs let you trade price movements, often with leverage. Each approach has distinct costs and potential benefits. To help you choose, a detailed broker comparison is available further down this page.

Spot Buying

Spot buying (or cash purchase) means acquiring actual Salesforce shares, making you a shareholder who benefits from price appreciation and any dividends paid. U.S. brokers typically charge a flat commission per order—often around $0 to $10, though $5 is common. For example, if Salesforce trades at $269.33 per share on the NYSE and you invest $1,000 with a $5 commission, you can buy approximately 3 shares.

Example scenario

Gain scenario: If the share price climbs 10% to about $296.26, your holding is then worth $1,100.
Result: That’s a $100 gross gain, or +10% on your initial investment (before taxes and fees).

Trading via CFD

A Contract for Difference (CFD) lets you trade Salesforce’s price movements without owning the shares. You can go long or short and apply leverage, amplifying potential gains and losses. CFD fees include the spread (difference between buy and sell prices) and overnight financing if you hold the position overnight. Suppose you open a CFD on Salesforce with $1,000 and use 5x leverage, giving you $5,000 of market exposure.

Example scenario

Gain scenario: If the stock price rises by 8%, your CFD position increases by 8% × 5 = 40%.
Result: You’d make a $400 profit on your $1,000 margin (excluding fees and financing costs).

Final Advice

Before making any investment, it’s essential to carefully compare brokers’ fees, trading platforms, and terms. The best choice depends on your goals—whether you seek long-term ownership or short-term trading flexibility. Take your time reviewing the broker comparison further down the page to find an option that aligns with your investment strategy and comfort level.

Application

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eToro

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4.9

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51% of CFD accounts lose money. You will never lose more than your investment.

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CFD and Indices Expert

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Our 7 tips for buying Salesforce stock

The latest news about Salesforce

Salesforce delivered record-setting financial results for Q4 and full fiscal year 2025, reinforcing its leadership in US enterprise software. The company reported fourth quarter revenues of $10 billion, up 8% year-over-year, surpassing analyst expectations and achieving the highest cash flow in its history, with a $3.97 billion quarterly operating cash flow. Annual net income soared nearly 50% to $6.2 billion, while full year revenue climbed to $37.9 billion, up 9% from the prior year. These results underscore robust demand for Salesforce’s offerings from American customers, reflecting the effectiveness of its growth strategy in its home market. Major performance metrics, including EBITDA and remaining performance obligations (RPO), also set new records, reinforcing analyst confidence in the company’s ongoing resilience.

The launch of Salesforce’s Agentforce 2dx platform and AgentExchange marketplace highlights industry innovation and US market relevance. Agentforce 2dx, debuted in March 2025, is reshaping how US organizations embed generative AI into business workflows. Paired with the AgentExchange marketplace—including over 200 initial partners and rigorously vetted AI agent templates—this ecosystem further accelerates AI adoption among both large US enterprises and smaller businesses. These advancements enhance Salesforce’s technological edge and differentiate its platform, appealing directly to the significant AI transformation underway in the US corporate landscape.

Salesforce's Data Cloud has experienced explosive adoption and revenue growth, particularly among Fortune 100 US companies. Data Cloud crossed the threshold of 50 trillion records and reached $900 million in annual recurring revenue, more than doubling year-over-year. Nearly half of Fortune 100 firms in the US are leveraging both AI and Data Cloud offerings, highlighting widespread faith in Salesforce’s data-driven solutions. This momentum illustrates the company’s ability to capture major enterprise customers, deepen existing client relationships, and embed itself further into core US business operations.

Strong forward guidance and robust operating cash flows project continued healthy growth for Salesforce in the US market. Salesforce issued a positive revenue outlook for fiscal 2026, guiding to $40.5-40.9 billion in revenue (7-8% expected growth) and operating cash flow growth of 10-11%. The company remains committed to returning value to US shareholders, as demonstrated by the $9.3 billion returned in FY25 through buybacks and dividends, and maintains a strong free cash flow position. These constructive signals reinforce Salesforce’s sustained financial health and strategic agility in its largest market.

Enterprise customers in the United States are citing noteworthy productivity and efficiency gains through Salesforce innovations. Case examples from OpenTable, the Adecco Group, and Precina—all operating in the US—highlight substantial operational improvements from Agentforce deployment. OpenTable reported a 50% improvement in web query handling efficiency, while other clients noted significant cost savings and reduced administrative overhead. Such customer success stories underline Salesforce’s tangible value proposition to American enterprises and support continued demand for its expanding AI-powered products.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.