HelloSafe Atlas was built to be the simplest way to sell travel insurance, whatever the way a travel business works. At the counter, the agency runs the Coach Atlas report in front of the customer, then buys on their behalf. On a website, it pastes one line of code and the sale closes on its own page. Inside an information system, everything goes through the API. And an artificial intelligence assistant connects to it over MCP. Behind each of these connections sits the same catalog: the best travel insurance offers on the market, gathered in a single place.
The global travel insurance market was worth close to $24 billion in 2024 and is expected to grow by more than 18% a year through 2034, according to Allied Market Research. More than 300 professionals are already HelloSafe partners, and HelloSafe has covered more than two million travelers since it was founded in 2019.
The diagnosis
Coach Atlas, what the customer's bank card actually covers
“I am already covered by my card” is the objection that kills the most travel insurance sales, and neither the seller nor the customer has any way to check it at the counter.
Every partner finds Coach Atlas in their space. From the name of a card, its bank or its first digits, the tool identifies the exact product and displays its real cover, benefit by benefit, with limits, excesses and exclusions. The data comes from the general terms of the card's insurance policy, not from the banks' marketing pages. The database holds 392 cards issued by 103 banks in 6 countries. The Coach adds the entry requirements of the destination, visa included, then suggests the insurance that fills precisely the gaps left by the card. The diagnosis is also freely available, with no account, on the markets already open.
The marketplace
A marketplace, not a single policy imposed
HelloSafe distributes the policies of major international insurers. The partner gets access to that entire catalog.
The sales journey exists in 26 languages and 33 currencies, and both the language and the currency adapt to the visitor's country. A single connection therefore serves a Briton leaving for Australia, a Pole enrolled on a Canadian program and a Spaniard doing a ski season, each in their own language and their own currency, without the partner having to maintain one version per market or handle a conversion.
With the embedded module, comparison, quote, subscription and payment all happen on the partner's page, thanks to embedded payment. There is no redirection to the insurer, and no re-entering information somewhere else. What is at stake is the profitability of the traffic: that is what separates HelloSafe Atlas from the solutions that display indicative prices before sending the customer elsewhere.
The catalog
The catalog, and the cases many turn down
Every travel purpose has its own pricing journey, rather than a checkbox in a tourist form: Schengen, working holiday visas, studies and internships, humanitarian missions, au pair stays, expatriation. Pricing is open to residents of the entire world, including countries that many platforms turn down. Groups are priced for up to 50 travelers in a single quote. High-value trips are handled case by case with the insurers, beyond what the catalog prices instantly.
The connections
Five ways to sell insurance
The partner chooses how it sells and changes at any time, without losing its history. The catalog and the tracking stay the same.
| The connection | What it is |
|---|---|
| The tracked link | Created in two minutes from their space, with a separate link per publication. The sale is attributed to them for 90 days after the click, even if the link was forwarded to a friend. |
| The promo code | Up to five codes, which give the customer a discount and attribute the sale to the partner even without a click on their link. |
| The sales module embedded in the website | The partner sets it up in a few clicks in their space (travel purpose, country of their visitors, language), sees the preview, then pastes one line of code onto their pages. No developer is needed, and the module works on the most widespread website builders. |
| The API | For technical teams. It is free, with public documentation and a self-service test environment. It provides the pricing, which the partner displays in its own design, and automatic enrollment through a link dedicated to each traveler. |
| Buying on the customer's behalf | An agency can take out the insurance in its customer's name, directly on the platform, and then re-invoice it to them. |
Artificial intelligence
Travel insurance inside artificial intelligence assistants
HelloSafe also publishes an MCP server, the protocol that lets artificial intelligence assistants use outside tools. It is public, with no key and no sign-up, and listed in the official registry of MCP servers.
An assistant that connects to it can price a trip from the country of residence, the destination and the travelers' age, then present the catalog's offers with their prices. It can also read the cover of a bank card, from the same database as Coach Atlas. For a company building a conversational agent, this is travel insurance connected in a few minutes.
We built the platform we dreamed of finding when we took an interest in travel: everything in one place, the best of travel insurance.
To see the platform as travel businesses discover it, signing up on atlas.hellosafe.com is free, and the account is approved within a few hours. We are happy to give a guided tour.
Our travel insurance market report, the source of the market figures quoted, is public and free to quote.
Press contact: Antoine Fruchard, co-founder and CEO, media@hellosafe.com. Interviews, API access, screenshots and a demo of the partner dashboard on request.
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About HelloSafe
Founded in 2019, HelloSafe is an independent travel insurance distribution platform, registered with ORIAS as an insurance broker (no. 21 008 038). It has covered more than two million travelers and is rated 4.6 out of 5 on Trustpilot. Its platform for professionals, HelloSafe Atlas, launched in 2026. This description is free to reproduce.