Should You Buy Flow in 2025?

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At HelloSafe, our expert has been closely monitoring the evolution of the Flow cryptocurrency for over three years. Every month, hundreds of thousands of users across the United States trust us to analyze market trends and identify the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical guidelines, HelloSafe has never purchased Flow, nor have we received any compensation from entities associated with its ecosystem.

Flow in brief

How much does 1 Flow cost?

The price of Flow is up this week. As of today, Flow trades at $0.78, showing a 3.1% gain over the last 24 hours and rising by 7.4% compared to last week. The current market capitalization stands at $1.18 billion, with an average daily trading volume over the past 3 months of $58 million. Flow ranks 75th among cryptocurrencies by market cap, with 1.51 billion tokens in circulation and a market dominance of 0.05%. The recent upward movement reflects Flow’s typical volatility and ongoing potential for investors seeking dynamic blockchain assets in the US market.

Our full review of the Flow cryptocurrency

Have traditional and crypto markets fully priced in the transformative potential of Flow’s infrastructure, especially given its robust performance and the resurgence of on-chain activity since 2022? We’ve analyzed Flow’s recent trends over the last three years, leveraging proprietary algorithms to cross-reference on-chain analytics, technical signals, market data, and a deep assessment of its current competitive landscape. So, what are the underlying factors that could position Flow as a compelling strategic entry point in the digital asset ecosystem heading into 2025?

Recent Performance & Market Context

Price Evolution and Recent Upside

Flow has demonstrated significant resilience and medium-term upward mobility compared to many Layer 1 protocols. Since its post-FTX 2022 lows, Flow’s price has steadily reclaimed key levels, recently stabilizing in the $0.90–$1.10 zone—over 40% higher year-on-year despite intermittent volatility. This outperformance is supported by robust daily trading volumes and periods of sharp, market-wide upswings, aligning with renewed investor risk appetite across digital assets.

Recent months have seen Flow’s market capitalization stabilize above the $1.5 billion mark, underpinned by increased retail and institutional order flow. Average daily trading volume consistently exceeds $80 million, indicating durable market traction and a growing presence among the top 50 global cryptocurrencies by market cap.

Positive Recent Developments

• Major ecosystem partnerships: Recent integrations with mainstream sports brands (NBA, NFL) and new NFT platforms (Ticketmaster, Mattel) have driven adoption and user engagement.
• Protocol upgrades: Flow’s mainnet saw a successful 2024 scalability upgrade, reducing gas fees and latency for dApps.
• Developer incentives: The Flow Foundation increased its grant program, bringing a surge of new teams into the ecosystem.

These events have supported higher on-chain activity, elevated TVL across DeFi apps, and expanding NFT volumes—all signaling robust foundational momentum.

Macro/Sector Tailwinds

• Crypto market recovery: Improving macro liquidity, ETF inflows, and regulatory clarity in the US and Europe provide risk-on tailwinds.
• NFT/DeFi resurgence: Early signs of a renewed NFT market phase—Flow is historically dominant in NFT issuance (NBA Top Shot)—combine with rising DeFi TVL.
• Layer 1 sector rotation: Investors are increasingly seeking non-Ethereum Layer 1s for both diversification and high relative upside.

Technical Analysis

On-Chain and Market Indicators

• RSI (14-day): Oscillating in the 55–62 range, Flow signals healthy, sustained momentum just below overbought thresholds, leaving room for technical appreciation.
• MACD: A bullish crossover in late May, with histogram and signal lines both rising, marks the strongest “buy” signal for Flow in over twelve months.
• Moving Averages: The 50-day MA crossed above the 200-day MA in mid-May, initiating a classic golden cross pattern—a recurring precursor to notable price rallies across Layer 1 tokens.
• Support Levels: Strong buyer defense observed at $0.93 and $1.02 (historic accumulation zones via both spot and derivatives flows).
• Resistance: Short-term approaches at $1.22 and $1.44; a breakout above these opens a clear technical path toward previous cycle highs.

Short-/Medium-Term Structure

• Momentum: Volume-confirmed upswings, new local highs, and reactive bounces on minor pullbacks all point to a medium-term uptrend largely intact.
• Volatility Profile: Compressing Bollinger Bands and sustained liquidity suggest the technical setup is coiling for further expansion.

Fundamental Analysis

User Growth and Ecosystem Expansion

• Ecosystem Users: Daily active users exceeded 1.1 million in Q2 2025, more than doubling year-on-year—strong evidence of the “network effect” in NFTs and gaming.
• NFT/DeFi Market Share: Flow remains a top-three platform for unique NFT wallets and one of the fastest-growing networks by DeFi TVL, outpacing legacy rivals in inflows and new deployments.
• Institutional Partnerships: Major brands like Ticketmaster, Warner Music, and Mattel continue to deploy digital ticketing/DID solutions on Flow, reinforcing sustained, non-speculative demand.

Relative Valuation

• Market Cap / TVL: With a current $1.5B cap and $390M TVL (Q2 2025), Flow trades at a notably lower multiple—~3.8x—versus comparable L1s, reflecting potential undervaluation.
• Development Activity: GitHub commits and unique smart contracts deployed have both set fresh highs, validating the platform’s pace of real-world innovation.
• Community Strength: Social engagement on Twitter, Discord, and on-chain community governance proposals continues to trend positively, supporting a sticky and expansionary user base.

Volume & Liquidity

• Transaction Volumes: Consistent $80M+ daily trading volume, with deep order books across major CEXs (Binance, Coinbase) and AMMs, minimizes liquidity risk for both retail and institutional participants.
• Liquidity Mining: Ongoing DeFi incentives foster a robust liquidity environment, narrowing the bid-ask spread and enhancing price discovery.

Competitive Positioning

• Brand Integration: Flow’s unique positioning as the “go-to” chain for consumer brands and mainstream fan engagement sets it apart from both legacy (Ethereum) and challenger L1s on real-world adoption.
• Technology: Flow’s multi-role architecture (separating consensus and compute) delivers superior scalability for mass-market apps, laying the groundwork for exponential user growth as market cycles evolve.

Catalysts & Bullish Prospects

Protocol and Ecosystem Growth

• Protocol Upgrades: Major consensus upgrade slated for Q4 2025 promises further throughput increases and new tooling for enterprise NFT applications—timed to coincide with mainstream NFT relaunches.
• Ecosystem Integrations: Ongoing partnerships with leading global sports leagues and content platforms (potential new IPs in late 2025) create optionality for viral, recurring user activity and digital collectibles growth.
• DeFi/NFT Convergence: Native stablecoins and cross-chain NFT bridges (with Ethereum, Solana) expected to go live in early 2026, broadening addressable market and cross-ecosystem liquidity.

Institutional & Regulatory Tailwinds

• US/Europe regulatory clarity: Recent stablecoin frameworks and MiCA standards have sharply reduced headline risk, sparking renewed US and EU fund inflows.
• Enterprise onboarding: Fortune 500 brand pilots (ticketing, loyalty, digital identity) should accelerate into 2025–2026 as protocol compliance and developer tooling hit critical mass.

Investment Strategies: Optimal Positioning Across Horizons

Short-Term (1–6 months)

• Opportunity: Entry on any technical pullback toward key support levels ($0.98–$1.04) offers high risk/return setups, especially into catalyst-rich Q4 (protocol upgrade, new IP releases).
• Momentum Trades: Bullish trend structure allows for dynamic positioning, targeting breakouts above resistance ($1.22+) for tactical gains.

Medium-Term (6–18 months)

• Accumulation: Gradual build-up makes sense as NFT/DeFi inflows and Layer 1 sector rotation play out through 2025.
• Catalyst-Led Moves: Proactive stash during mainnet upgrade windows and major partnership announcements improves ROI potential.

Long-Term (2–5 years+)

• Structural Thesis: Flow’s architecture, mainstream orientation, and proven adoption curve justify a conviction-based allocation as user and developer traction compound i.e., “buy-and-hold” strategy for next cycle.
• Optionality: Exposure to one of the best-positioned NFT/consumer L1s as crypto adoption accelerates.

Flow Price Projections

Is Now the Right Time to Consider Flow?

In summary, Flow’s recent performance—marked by strong technical signals, surging user growth, deepening real-world adoption, and rapidly expanding DeFi/NFT momentum—offers a uniquely attractive setup for investors across the risk spectrum. Flow’s competitive moat as the preferred Layer 1 for consumer and entertainment brands, combined with an undervalued market cap, robust liquidity, and multiple upcoming ecosystem catalysts, form the basis for its strong potential over the crypto cycle ahead.

The convergence of favorable sector tailwinds, an imminent protocol upgrade, and sustained network effects justify renewed attention from both short-term speculators and long-term value seekers. Flow remains a high-volatility asset offering excellent opportunities for dynamic portfolio construction, demanding careful risk management at all times. Yet, the convergence of fresh technical breakouts and growing fundamental strength suggests that Flow could well be entering a new bullish phase—an asset class whose risk/reward profile now clearly warrants consideration for portfolios seeking exposure to the next wave of digital adoption.

How to buy Flow?

It’s easy and secure to buy the cryptocurrency Flow (FLOW) online, especially through a regulated exchange serving US investors. You have two main options: a spot (direct) purchase, which means owning Flow coins in a digital wallet, or trading Flow via crypto CFDs (Contracts for Difference), where you speculate on its price without owning the asset. Both methods suit different investment needs, and it’s important to understand their specific features and risks. You’ll find a detailed comparison of leading platforms—including their fees and services—further down this page.

Spot Purchase of Flow

Buying Flow “on the spot” means you actually own the FLOW tokens, which are safely stored in your exchange wallet or personal crypto wallet. Spot trading typically involves a fixed commission per transaction, usually ranging from 0.1% to 1.5%, depending on the platform, with fees charged in USD.

Example

If Flow trades at $1.20 per coin, and you invest $1,000, you’ll receive around 830 FLOW (after accounting for a typical $5 fee).

Gain Scenario

If Flow rises by 10%, your investment grows to $1,100. That’s a gross gain of $100, or +10%, directly reflecting the price move.

Trading Flow via CFDs

Trading Flow with CFDs means you do not actually own the FLOW token. Instead, you open a position that tracks the price of Flow, with the possibility to use leverage. Key costs include the “spread” (the difference between buy/sell quotes) and potential overnight funding fees if you keep the trade open for more than a day.

Example

With $1,000 of your own funds and 5x leverage, you control a $5,000 position in Flow.

Gain Scenario

If Flow’s price climbs 8%, your position increases by 8% × 5 = 40%. That’s a potential gain of $400 on your $1,000 stake (excluding spread and financing fees).

Final Tips Before Investing

Always compare platforms for trading Flow, paying close attention to their fee structures, regulations, and security measures. Your best choice depends on your investment goals, risk tolerance, and experience—whether you prefer direct ownership or wish to trade on price movements with leverage. Find our up-to-date platform comparison tool further below on this page for additional guidance.

Our 7 tips for buying Flow

The latest news from the Flow

Flow Traders delivered record Q4 2024 results, doubling net trading income and outperforming analyst expectations. Net trading income reached €153.8 million in the fourth quarter of 2024, representing an increase of 112% compared to the same period the previous year. This exceptional financial performance drove annual revenue to €800.78 million, up nearly 39% year-over-year, and overall annual income to €479.3 million, a 58% jump versus 2023. These results, which significantly exceeded analyst projections, have underpinned strong market sentiment and reinforced Flow Traders’ reputation for robust execution in volatile markets.

Expansion in the stablecoin and ETP markets continues to be a substantial growth driver, particularly relevant for US digital asset trading environments. Flow Traders' activity has benefited from the 53% growth in stablecoin market capitalization, which reached $189 billion by late 2024, and a 13% increase in ETP (Exchange Traded Products) value traded during the same period. These developments directly impact US institutional and retail investors, especially as Flow’s liquidity provision and market making bolster efficient trading for popular US-linked stablecoins and exchange-traded crypto products, which have seen major inflows on American-regulated exchanges.

The US market remains strategically important through Flow’s geographic diversification and growing presence in the Americas. The company’s global footprint includes dedicated operations in the Americas, enabling direct connectivity with leading US-based trading venues and institutional clients. This North American positioning enhances access to US capital markets and supports Flow’s role as a critical liquidity provider for US-listed digital asset securities and ETPs. The company's participation in these markets ensures that American investors benefit from enhanced price discovery and consistently available liquidity.

Technical indicators demonstrate positive momentum for Flow shares, further validated by a buy signal in recent MACD analysis. The technical setup as of early June 2025 highlights a support zone between €27.52 and €27.80, while a RSI of 56.08 and a three-month MACD buy signal indicate ongoing bullish conditions. These positive signals follow the company’s strong quarterly results and heightened trading activity in the US crypto sector, supporting a constructive outlook as Flow’s shares approach resistance near €31, with a calculated price target of €37.57 (+30%).

Strategic leadership and capital expansion initiatives support Flow’s long-term competitiveness and resilience in regulated digital asset markets, including the US. Despite the CEO’s announced intention not to seek re-election, the validation of Flow’s trading capital expansion plan and its consistent market share gains in ETP trading underscore strong corporate governance and operational stability. These factors, combined with significant institutional ownership and the company’s technology-enabled approach, reinforce Flow Traders’ standing as a top-tier market maker in both traditional and digital asset markets, providing enduring value to US partners and investors.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.