Should You Buy Nexo in 2025?

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At HelloSafe, our expert has been monitoring the evolution of the Nexo cryptocurrency for over three years. Each month, hundreds of thousands of users across the United States trust us to analyze market trends and identify the best investment opportunities. Our analyses are provided for informational purposes only and should not be considered investment advice. In accordance with our code of ethics, HelloSafe has never purchased Nexo nor received any compensation from entities associated with its ecosystem.

Nexo at a glance

How much does 1 Nexo cost?

The price of Nexo is up this week. As of today, Nexo trades at $1.25, reflecting a modest 24-hour gain between 0.11% and 1.03%, though it has edged down by 1.62% over the past seven days. With a market capitalization hovering near $808 million and an average daily trading volume of $8.6 to $10.5 million, Nexo currently ranks among the top cryptocurrencies by market cap. The circulating supply is estimated at about 646 million tokens, representing a 0.05% market dominance. Given Nexo’s recent return to the US market and the inherent volatility of digital assets, investors should stay attentive to both risks and emerging growth opportunities.

Our full review of the crypto Nexo

Have recent macro trends and enhanced regulatory clarity set the stage for Nexo’s resurgence in the crypto lending landscape? After an in-depth analysis of Nexo’s on-chain behavior, technical structure, market data, and shifts in sector leadership over the last three years, our proprietary algorithms converge on a fascinating narrative. So, why might 2025 signal a strategic re-entry point into the digital asset lending ecosystem, with Nexo positioned at the forefront?

Recent Performance & Market Context

Recent Price Movements

Nexo (NEXO) has demonstrated notable resilience and relative price stability in a volatile sector. Over the past year, price action ranged from a low of $0.83 to a high of $1.56, with the token currently consolidating at $1.25. For the last six months, trading has occurred primarily between $1.20 and $1.32, establishing a reliable accumulation base even as broader crypto markets fluctuated.

Compared to high-beta altcoins, Nexo’s performance reflects lower drawdowns and consistent recovery from sector-wide pullbacks—historically an indicator of underlying strength. In the last 24 hours, the asset maintained positive momentum (+0.11% to +1.03%), showing ongoing buying interest and a robust position above structural support.

Favorable Events & Sector Backdrop

• Regulatory Comeback: Nexo ended regulatory limbo by settling with the SEC in 2023 and subsequently exited the US market to achieve full compliance—a move that removed a persistent overhang.
• US Re-entry (2025): The April 2025 re-introduction of Nexo’s lending platform and suite of compliant products into the US market marks a game-changing catalyst, unlocking a massive addressable audience and restoring its relevance within the sector.
• Business Performance: Key performance indicators in 2024 included a record $1.5B in crypto loans, over $250M distributed to token holders, and triple-digit growth in card business (+139% YoY), reflecting robust operational momentum.

Macro Tailwinds

• Global crypto sentiment remains constructive in 2025, with revived institutional flows and improving US regulatory clarity, particularly around lending services.
• Rising digital asset adoption, expansion of decentralized finance (DeFi) and non-custodial platforms, and renewed stability among benchmark cryptos provide a favorable backdrop for lending tokens such as Nexo.

Technical Analysis

Key Crypto Indicators

• RSI (14-day): 58—neutral to slightly bullish, avoiding overheated conditions and suggesting further room for appreciation.
• MACD: Print remains above its bullish threshold, with positive divergence confirming trend continuity.
• Moving Averages: The price is trading consistently above the 20-day and 50-day MAs, both upward sloping—a configuration that historically precedes extended uptrends. The 200-day MA, after months of decline, is flattening and poised to reverse.

Support & Trend Structure

• Support Levels: $1.20, $1.23, $1.24, and $1.25—multiple touchpoints here confirm buyer defense.
• Resistance: $1.26, $1.30 (immediate), $1.33, and major resistance at $1.50; successful clearing could open a path toward price discovery.
• Momentum: Price action above short-term moving averages and the constriction of volatility bands indicate a possible volatility breakout in favor of bulls over the next quarter.
• Short/Mid-Term Outlook: Momentum and structure appear skewed toward bullish reversal patterns. Technical compression and repeated validation of supports suggest a scenario where a catalyst—like US market re-entry or a significant protocol update—could trigger rapid re-rating.

Fundamental Analysis

Adoption, Partnerships & Ecosystem Growth

• User Base: Nexo targets a doubling of its client base across key markets within 12 months, leveraged by improved product compliance and expansion.
• Ecosystem: The launch of personal USD accounts, advanced OTC and institutional custody solutions, and enhanced on-chain transparency sets Nexo apart from typical CeFi competitors.
• Partnerships: Recent platform updates and integration of new collateral options further deepen its value proposition, while the diversified business lines (lending, cards, in-app trading) generate multi-pronged revenue streams.

Relative Valuation & Structure

• Market Cap: ~$809M—positioning Nexo among the top digital lending assets globally.
• Current Valuation: Remains attractive versus sector peers, factoring in active user growth, lending volumes, and sustained token rewards to holders.
• Tokenomics: Capped supply (1 billion tokens), broad institutional and retail holder base, and rising circulating supply (646M–1B tokens, per varying sources), supporting liquidity and limiting inflation risk.

Volume, Liquidity & Market Position

• Liquidity: Daily trading volumes between $8.6M and $10.5M confirm vibrant secondary market activity and depth, both key to efficient entry/exit for investors of all tiers.
• Market Position: Nexo is consistently listed among the most liquid lending tokens, providing high confidence for both operational participants and strategic speculators.

Structural Strengths

• Proven resilience and adaptation post-regulatory action, with a clear compliance-first approach.
• Technological differentiation with integrated lending, card, and USD product bundles within a single regulated app.
• Community engagement and incentive alignment via substantial interest distributions ($250M+ in 2024).

Key Catalysts & Outlook

• Protocol Enhancements: Anticipated major updates to on-chain infrastructure with event-driven acceleration potential.
• US Adoption: The return to the US marks the single most important catalyst for 2025, underpinned by a regulatory green light.
• Institutional Engagement: Growing institutional adoption in crypto-backed lending and custody solutions could trigger a reevaluation of Nexo’s fair value.
• DeFi Expansion: Integration with decentralized financial rails, along with partnerships in collateral onboarding, expands addressable use cases and market share.

Investment Strategies

Short-Term Perspective

Technical momentum and catalyzing news (US re-entry, imminent protocol updates) make Nexo appealing for tactical traders. Optimal entry may be found on pullbacks toward solid support levels ($1.23–$1.25), taking advantage of volatility spikes around news events.

Medium-Term

Growth in US user acquisition, lending volume recovery, and realization of compliance-driven competitive edge are likely to be price drivers. Progressive accumulation strategies over coming quarters seem supported by both on-chain and fundamental trends.

Long-Term

For investors seeking sustained exposure, Nexo’s diversification (lending, cards, trading), proven adaptability to regulatory change, and consistent reward distributions form a robust foundation. Strategic positioning before the next major protocol upgrade or US growth round could maximize upside capture.

Nexo Price Projections (2025–2029)

Is Now the Right Time to Consider Nexo?

In summary:

• Nexo combines operational excellence, regulatory clarity, and ongoing protocol innovation—solidifying its status in the digital asset lending arena.
• The re-entry into the US market provides a compelling expansion story underpinned by real user growth and institutional-grade products.
• Robust technical posture, strong liquidity, and deepening ecosystem utility reinforce its medium/long-term potential.
• Multiple immediate and structural catalysts set the stage for a period of outsized returns, with current price levels offering an attractive risk/reward skew relative to future projections.

For investors seeking actionable exposure in the digital lending vertical, the current backdrop for Nexo seems to represent an excellent opportunity. The fundamentals—underwritten by market share recovery, ongoing distributions, and a maturing regulatory environment—justify renewed interest. As Nexo prepares for a potential new growth cycle, it could well be entering a fresh accumulation phase, positioning those who act early to fully participate in the coming rally.

How to buy Nexo?

It’s simple and secure to buy Nexo (NEXO) crypto online through a regulated exchange. As a US-based investor, you have two main options: buy Nexo at the spot price (which gives you real ownership of the coins in a digital wallet), or try trading Nexo with CFDs, which let you speculate on price changes without actually owning the token. Below, you’ll find a comparison of key platforms for each method to help you choose the approach best suited to your needs.

Spot Purchase

Buying Nexo at spot means you directly acquire NEXO tokens, which are stored in your crypto wallet. This is the most straightforward way to invest—you fully own the coins and can transfer or withdraw them as you wish. US exchanges typically charge a flat transaction fee for spot purchases, often around $5 per trade.

Example

Suppose the price of Nexo is $1.25 per coin. If you invest $1,000 (minus a $5 fee), you buy about 796 NEXO coins ($995 ÷ $1.25 = 796). If Nexo’s price rises by 10%, your investment grows to $1,100.
Result: That’s a $100 gross gain (+10%) on your initial stake.

CFD Trading

Trading Nexo via CFDs (Contracts for Difference) means you never actually own the coin. Instead, you speculate on its price moving up or down, and can use leverage to amplify your exposure. CFD brokers typically charge a spread (difference between bid/ask) and overnight financing fees if you hold your position beyond a day.

Example

You commit $1,000 and open a CFD trade on Nexo with 5× leverage, giving you $5,000 market exposure. If Nexo moves up 8%, your position gains 40% ($5,000 × 8% = $400).
Result: That’s $400 earned on your $1,000 deposit (excluding fees).

Final Guidance

Before buying Nexo or starting to trade, be sure to compare platform fees, regulatory status, and deposit/withdrawal options—these differences can seriously affect your returns. Ultimately, the right method depends on your investment experience and goals. For detailed side-by-side comparisons of the best US platforms for Nexo, refer to the table further down this page.

Our 7 tips for buying Nexo

The latest news from Nexo

Nexo has officially re-entered the US market with fully compliant crypto lending and card products. After a regulatory exit in 2023 following an SEC settlement, Nexo announced in April 2025 its return to the United States, introducing a compliant product suite specifically tailored for US residents. This marks a substantial expansion opportunity, restoring access for American users to Nexo’s lending, interest-earning, and card services, all in alignment with US regulatory requirements. This development addresses previous legal barriers and positions Nexo to tap into one of the world’s largest crypto markets, a move widely regarded by analysts as a positive catalyst for growth and market trust within the US context.

The US re-entry is bolstered by robust 2024 operational metrics and exceptional user growth figures. Management disclosed that over $1.5 billion of crypto loans were processed in 2024, and more than $250 million in interest was distributed to NEXO token holders during the year. The card business, in particular, saw a 139.5% increase in users, while over $6 million in cashback rewards were delivered to customers. These metrics not only demonstrate a strong and expanding user base but also highlight Nexo’s ability to operate at scale and deliver tangible financial benefits to both retail and institutional participants, providing further reassurance to US investors considering engagement with the platform.

Current technical analysis indicates mildly bullish momentum for NEXO, with price supported above key moving averages. As of June 4, 2025, the NEXO token trades at $1.25, with a relative strength index near 58 and positive MACD readings, both suggestive of ongoing upward momentum. The token’s price is stable above its 20-day and 50-day moving averages, acting as dynamic support, while technical resistance levels are identified at $1.26, $1.30, and $1.33. The short-term signals are constructive, and analysts see potential for further appreciation toward the price target of $1.63, buoyed by improving sentiment around the US expansion and general market recovery.

Nexo’s innovation and regulatory focus resonates positively with US institutional and retail stakeholders. Recent strategic milestones include the rollout of industry-first personal USD accounts, integration of enhanced on-chain transparency, and the expansion of OTC and custody services tailored for institutional clients, alongside a regulatory framework viewed as robust post-SEC settlement. This positions Nexo as a leader in compliance, security, and customer service, strengthening its appeal to US-based investors and partners seeking reliable, forward-thinking crypto financial platforms.

Market optimism around Nexo stems from its diversified business model and proactive regulatory approach. The company maintains a solid brand presence in the global crypto lending sector, earning accolades for customer experience and innovation. By aligning its US offerings with regulatory directives and actively engaging in market-leading product development, Nexo has not only resolved past compliance hurdles but is poised to double its client base in strategic markets like the United States during the coming year, lending strong fundamental support to the token’s performance outlook in the American market.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.