Should You Buy Pepe in 2025?

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At HelloSafe, our expert has been monitoring the evolution of the Pepe cryptocurrency for over three years. Each month, hundreds of thousands of users across the US rely on us to interpret market trends and identify the best investment opportunities. Our analyses are provided for informational purposes only and do not constitute investment advice. In line with our ethical charter, HelloSafe has never purchased Pepe nor received compensation from entities associated with its ecosystem.

Pepe in brief

How much does 1 Pepe cost?

The price of Pepe is down this week. As of today, PEPE trades at $0.00001227, marking a 3.43% decline in the past 24 hours and a 10.03% drop over the last seven days. The cryptocurrency holds a market capitalization of $5.16 billion with an average 3-month daily trading volume of $710 million, ranking #27 by market cap. There are 420.69 trillion tokens in circulation, representing nearly the entire supply, and PEPE now accounts for about 1% of the total crypto market. As market conditions remain volatile, PEPE’s large trading volumes and strong community following present both risks and opportunities for U.S. investors seeking exposure to meme-driven assets.

Our complete review of the Pepe cryptocurrency

Have the latest macro shifts, sector trends, and on-chain analytics signaled that PEPE is entering a new inflection point? After reviewing PEPE’s last three years of performance, our research team has leveraged proprietary algorithms to synthesize technical signals, market momentum, unique addresses growth, and the evolving meme coin ecosystem. So, why could PEPE once again represent a compelling reentry for strategic exposure to the meme coin sector in 2025?

Performance Recap and Market Context

Recent Price Dynamics

PEPE has demonstrated remarkable resilience in the volatile meme coin sector, currently trading at $0.00001227 as of June 2025. After an explosive monthly climb (+52.19%), the asset recently retraced -10% over the past week, reflecting the sector's typical high-beta behavior but staying well above its medium-term regression channel. The 6-month chart shows an outsized return of +56.4%, placing PEPE among the top meme coins in absolute and risk-adjusted performance, despite being roughly -56% off its all-time high of $0.00002825 (Dec 2024).

Positive Recent Catalysts

• Major Exchange Listings: PEPE’s onboarding by Coinbase and Robinhood in late 2024 dramatically increased participation from US retail and institutional players.
• Accretive Whale Accumulation: The recent movement of over 1.79 trillion tokens from exchanges — notably $26.6M worth — demonstrates that major holders are positioning for medium-term upside, while profit-taking events highlight healthy market turnover.
• Index Inclusion: PEPE’s entrance into Coinbase’s Coin50 Index confirms growing institutional recognition and passive demand flows.

Macro and Sector Tailwinds

• Ethereum Network Maturity: With ETH’s Proof-of-Stake transition stabilizing, network reliability and transaction costs continue to support ERC-20 tokens like PEPE.
• Meme Coin Seasonality: The past 12 months saw a resurgence in meme coin narratives, with increased volumes and media attention, catalyzing a risk-on bid across the niche.
• Ecosystem Integration: DeFi and NFT crossovers, as well as integration on BNB Chain and Arbitrum, extend PEPE’s accessibility and composability within the broader Web3 stack.

Technical Analysis

Leading Crypto Indicators

• RSI (14-Days): PEPE’s Relative Strength Index is around 48, squarely in the neutral zone, suggesting neither overextension nor structural complacency — ripe conditions for new directional moves.
• MACD: While recent sessions display slight bearish crossovers, overall momentum is stabilizing, hinting at waning selling pressure and potential for another impulse wave.
• Moving Averages: The price sits just below its 20, 50, 100, and 200 EMA levels. This indicates a consolidation zone rather than a breakdown phase, with the $0.00001194 level (20 EMA) now acting as a critical support and $0.00001280 (200 EMA) as the breakout trigger.

Support, Sentiment, and Breakout Scenarios

• Support Structure: $0.00001194 is holding as a well-tested support. Should the sector turn risk-on, this may serve as a robust springboard for renewed momentum.
• Volume Profile: Trading volume remains highly elevated ($710 million in the last 24 hours), underscoring depth and minimizing slippage risk for both retail and institutional flows.
• Bullish Inflection: A decisive daily close above $0.00001280–$0.000015 would confirm a structural upside reversal, validated by rising on-chain activity and renewed whale accumulation.
• Short/Mid-Term Outlook: If PEPE closes above its 200 EMA, confluence with sector-wide meme coin rallies could generate breakout conditions consistent with prior parabolic phases.

Fundamental Analysis

Adoption Trajectory and Community Power

• User Base: Over 446,000 unique on-chain holders, underpinned by one of the most vibrant communities in crypto. Social engagement sustains organic demand, as seen in the asset’s bullish sentiment scores (83% per CoinGecko polls).
• Tokenomics and Scarcity: PEPE boasts full supply emission (420.69T tokens in circulation, >99.99%) with locked liquidity on Uniswap and burned LP tokens. This fixed-supply, deflationary stance amplifies upside during demand inflections, a proven force in speculative cycles.
• Open Governance: An anonymous, but highly engaged, development core ensures PEPE remains nimble—open-source contributions and meme-based culture bolstering rapid innovation and viral campaigns.

Relative Valuation

• Market Cap Position: At $5.16B, PEPE is now a top-30 crypto asset globally, standing shoulder-to-shoulder with sector titans like SHIB and DOGE.
• Liquidity Depth: 93.1% of supply is available in Uniswap’s pool—ensuring exceptional on-chain liquidity and minimizing execution risk.
• Attractive Multiples: With a volume/market cap ratio of 13.8%, PEPE demonstrates high capital churn—a hallmark of liquid, institutionally accessible tokens.

Unique Differentiators

• Cultural Viral Loop: PEPE’s memetic narrative maintains continuous relevance, outperforming more static meme tokens by leveraging social virality as a moat.
• Multi-chain Footprint: Deployments on BNB Chain and Arbitrum expand its reach, integrating PEPE into several high-growth ecosystem narratives beyond Ethereum mainnet.
• Security and Transparency: Full audit by CertiK and FairyProof, incident-resolved vulnerabilities (notably March 2025 X account hack), and immutable smart contracts further legitimize PEPE as an investible meme asset.

Volume and Market Confidence

• Sustained Turnover: With over $700M in daily turnover, PEPE consistently claims top-10 positions in global trading volume rankings, matching or exceeding many legacy altcoins.
• Market Dominance: The combination of high liquidity, sizable market cap, and strong community ensures PEPE’s continued inclusion on major centralized and decentralized platforms—a key for investor confidence and price discovery.

Catalysts and Forward Drivers

• Roadmap Upgrades: While PEPE eschews traditional utility, new DeFi and NFT integrations plus L2 deployment plans are under speculation for late 2025.
• Institutional Demand: Index inclusion and major US exchange listings create a flywheel of credibility and allocation from both retail and fund investors.
• Macro Tailwinds: With meme cryptos evolving into a recognized asset subclass, favorable regulatory signals in the US could further unlock adoption and cross-sector capital flows.
• Viral Events: Anticipation around future social media-driven campaigns and coordinated community events continues to propel the asset’s relevance and engagement metrics.

Investment Strategies

Positioning Approaches by Time Horizon

• Short-Term: Aggressive traders may focus on tactical entries near the $0.00001200 support, seeking a technical breakout above $0.000015, especially if leveraged by positive volume and RSI crossovers.
• Mid-Term: Investors with a 3–12 month outlook could scale in on weakness, anticipating Q3–Q4 sector rotations and the amplification effect of mainstream exchange and index inclusion.
• Long-Term: Structural holders may position on any broad market corrections, targeting upside through PEPE’s multi-chain expansion, DeFi/NFT integrations, and the ongoing meme coin trend as a core pillar of future bull cycles.

Optimal Entry Windows

• On Dips: Capitalizing on technical pulls toward key supports maximizes risk-reward, with liquidity ensuring rapid position adjustments.
• Before Announced Catalysts: Historical price action shows strong positive skews ahead of major listings or roadmap reveals—opportunistic exposure prior to such events has rewarded patient investors.

Capital Allocation Considerations

• Diversification: While PEPE offers profound upside, prudent sizing within a diversified crypto portfolio remains essential given the asset’s inherent volatility.
• Risk Management: Active stop-loss and portfolio review are recommended in capturing the pronounced swings typical to meme coins, especially during periods of elevated market uncertainty.

Pepe Price Forecast Table (2025–2029)

Is Now the Right Moment to Consider PEPE?

PEPE stands out as a highly liquid, widely adopted meme coin with deep market integration and an exceptionally active community—delivering strong participation across centralized and decentralized venues. Recent events, from tier-1 exchange listings to index inclusions, alongside robust on-chain indicators and unusually high volume, converge to create a structurally attractive environment for strategic entry. Its capped supply, proven burn mechanics, and sustained media presence reinforce fundamental value, with multi-chain expansion unlocking new addressable markets.

Forward-looking projections point toward meaningful upside; if sector momentum and upcoming integration catalysts materialize, PEPE could well enter a renewed growth phase. Ultimately, the combination of technical consolidation, market liquidity, and viral brand momentum justifies renewed investor attention. For those monitoring the meme coin landscape for strong risk-adjusted prospects, PEPE seems to represent an excellent opportunity with compelling entry attributes at this current market juncture.

PEPE remains a high-volatility asset that offers excellent opportunities for dynamic investment, yet requires disciplined risk management. The latest surge in price and volume underscores PEPE’s capacity for rapid, powerful moves; the evolving macro environment warrants selectivity and technical vigilance. Key technical levels to watch include $0.00001194 as immediate support and $0.00001280 as major resistance. The next protocol upgrade, anticipated in late 2025, could well serve as a pivotal catalyst for PEPE’s trajectory.

How to buy Pepe?

It’s easy and secure to purchase the cryptocurrency Pepe (PEPE) online via a regulated platform. As a US investor, you have two main options: direct spot buying, where you own the coins in your wallet, and trading crypto CFDs (Contracts for Difference), where you speculate on Pepe’s price changes without holding the actual tokens. Both methods are widely accessible, each featuring unique advantages, costs, and risk profiles. To help you choose the right approach, you’ll find a detailed platform comparison tailored to US residents further down this page.

Spot Buying (Direct Purchase)

Spot buying means you purchase actual PEPE tokens and hold them in your crypto wallet—either on an exchange or your own private wallet (such as MetaMask or Trust Wallet). This approach gives you direct ownership, allowing you to transfer, trade, or hold your PEPE as long as you wish.

Typical fees for spot purchases on US platforms are around 0.10% to 0.50% per transaction, though some may charge a flat fee (e.g., $5 per buy or sell order). For example:

Example

Suppose the unit price of PEPE is $0.00001227, and you invest $1,000.
- Number of coins: $1,000 / $0.00001227 ≈ 81,477,297 tokens
- Subtracting about $5 in fees, you would receive roughly 81,070,475 PEPE tokens in your wallet.

Example of profit

If Pepe’s price rises by 10%, your tokens’ value increases from $1,000 to $1,100.
Result: $100 gross gain (+10%) on your investment.

Trading via CFD

Crypto CFD trading allows you to speculate on Pepe’s price movement—up or down—without owning real tokens. Instead, you open a contract reflecting Pepe’s price, with profit or loss based on its change during your holding period. You can also use leverage (borrowed capital) to amplify results.

Typical fees here include a “spread” (the difference between buy and sell price, often 0.3%–1%) and an overnight funding cost if you keep the position open long-term. For instance:

Example

You invest $1,000 with 5x leverage.
- Market exposure: $1,000 × 5 = $5,000
- If PEPE’s price increases by 8%, your CFD position grows by 8% × 5 = 40%.

Example of profit

A gain of 40% means $400 profit (on your $1,000 margin), before fees.

Key Advice Before Investing

Before you buy or trade PEPE, it’s essential to compare platforms, as fees, liquidity, limits, and regulations vary by provider. Take the time to read our comparison tool further below on this page. Ultimately, your optimal method depends on your investment goals, experience with crypto, and comfort with risk—choose what fits you best.

Our 7 tips for buying Pepe

The latest news about Pepe

PEPE maintains strategic visibility in the US market via Coinbase/Robinhood listings and Coinbase’s Coin50 Index inclusion. This institutional recognition not only expands access for US-based investors but also signals a higher degree of legitimacy and market acceptance, especially crucial as US regulatory scrutiny of meme coins intensifies. The index inclusion elevates PEPE alongside more established assets, offering better exposure to institutional portfolios and wider visibility among mainstream users, which supports more stable liquidity and trading volumes in the American market.

A dramatic 52.19% one-month gain demonstrates strong momentum and surging interest among US-based retail and institutional traders. Despite a recent weekly pullback, substantial trading activity and high 24-hour volumes, with US-denominated pairs prevalent on major exchanges, highlight continued engagement from the American investor community. The surge is partly driven by renewed “meme coin season” enthusiasm, which is especially pronounced on platforms and social channels popular in the US, amplifying both short-term demand and longer-term market resilience.

Whale accumulation—with $26.6M of PEPE recently withdrawn from exchanges—points to growing confidence among large US and global holders. Such large on-chain movements frequently act as leading indicators of anticipated upward price pressure, especially in conjunction with significant profit-taking by whales totaling $6.86M. The scale of these transactions, often visible on US-based trading desks, suggests heightened institutional and high-net-worth interest, and can provide an undercurrent of support as smaller investors follow these flows.

Technical indicators show PEPE in a consolidation phase with a potential breakout above $0.000015, generating optimistic short-term US forecasts. Currently trading slightly below key moving averages and at a neutral RSI level, PEPE’s technical setup is watched closely by US traders on regulated platforms like Coinbase and Robinhood. Leading analysts anticipate a 20–25% upside in June 2025 if current momentum resumes, building on the coin’s recent volatility spikes and strong relative performance over the prior six months.

PEPE’s regulatory and tax clarity in the US, with explicit “not a security” status and no transaction taxes, further enhances its attractiveness. This clear compliance posture reduces legal uncertainty for American investors—a growing concern within the US crypto landscape—and streamlines tax reporting. Combined with readily available self-custody solutions (MetaMask, Trust Wallet) and deep exchange liquidity in USD and USDT, this environment positions PEPE as one of the most accessible and user-friendly meme coins for US participants.

FAQ

P. Laurore

Finance expert

Co-founder of HelloSafe and holder of a Master's degree in finance, Pauline has recognised expertise in personal finance, which she uses to help users better understand and optimise their financial choices. At HelloSafe, Pauline plays a key role in designing clear, educational content on savings, investments and personal finance. Passionate about financial education, Pauline strives, with every piece of content she oversees, to provide reliable, transparent and unbiased information for independent and informed financial management. To this end, she has tested over 100 trading platforms to help internet users make the right choices.